Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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3 June

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.


6 December 2023

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.


15 November 2023

The Data Analytics sector continues to propel the insights industry in Europe.


10 October 2023

The Insight250 CEO, Crispin Beale, sat down with the Co-Chairs of the Insight250 Selection Committee, Kristin Luck and Mark Langsfeld, to discuss the new Insight250 Legends industry award.


27 June 2023

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.


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16 June 2023

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.


16 February 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


9 February 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


2 February 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


26 January 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


12 December 2022

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace


2 March 2022

It’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.


8 February 2022

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.


1 February 2022

This edition features an expert in market research and advanced analytics.


10 January 2022

Using Effect Size statistics to inform business decisions


18 November 2021

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.