Recent Articles

De Beers needs a method to process vast data from millions of transactions and about 1,000 retailers in the complex jewelry industry to drive growth and improve efficiency.

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

Jooble has transformed from a small startup into a leading global job search engine. Click here to learn how it has become a successful company.

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

The Data Analytics sector continues to propel the insights industry in Europe.

The Insight250 CEO, Crispin Beale, sat down with the Co-Chairs of the Insight250 Selection Committee, Kristin Luck and Mark Langsfeld, to discuss the new Insight250 Legends industry award.

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

It’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.

This edition features an expert in market research and advanced analytics.

Using Effect Size statistics to inform business decisions

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.