Recent Articles

Semiotic Mapping of Six Animated Children’s Series

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

De Beers needs a method to process vast data from millions of transactions and about 1,000 retailers in the complex jewelry industry to drive growth and improve efficiency.

Jooble has transformed from a small startup into a leading global job search engine. Click here to learn how it has become a successful company.

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.

Exploring this transition, accelerated by Google’s cookie apocalypse announcement, which pushed the biggest brands to focus more on collecting first-party data.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

The Data Analytics sector continues to propel the insights industry in Europe.

With industry's growth on the rise, some countries are struggling to keep pace.

The Insight250 CEO, Crispin Beale, sat down with the Co-Chairs of the Insight250 Selection Committee, Kristin Luck and Mark Langsfeld, to discuss the new Insight250 Legends industry award.

Happily, a lot has happened in the field of statistics since the Roaring Twenties, when writers such as Dashiell Hammett and Ernest Hemmingway were getting their careers underway.

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

It’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.