Recent Articles

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Filtered by: Analytics Clear
16 February

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


9 February

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


2 February

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


26 January

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


12 December 2022

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace


2 March 2022

It’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.


8 February 2022

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.


1 February 2022

This edition features an expert in market research and advanced analytics.


10 January 2022

Using Effect Size statistics to inform business decisions


18 November 2021

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.