Recent Articles
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A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace
The future of AI in market research
6 min readIt’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.
The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.
The importance of advanced analytics
8 min readThis edition features an expert in market research and advanced analytics.
The sunset of Significance Testing
9 min readUsing Effect Size statistics to inform business decisions
Big data analytics: Role of automation
9 min readThanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.