Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Alexa, stop spying on me
6 min readNew research shows that brands need to focus more than ever on earning people’s trust in how they use data.
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
Facebook’s new parent company name and logo, Meta