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Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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Gaining space to think in even the most challenging conditions

19 September 2023 6 min read

by John Bird

Gaining space to think in even the most challenging conditions

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AI will revolutionise market research: At Bulbshare, it already is

10 July 2023 5 min read

by Matt Hay

AI will revolutionise market research: At Bulbshare, it already is

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calling their bluf tips for thinking like a content creator or an intel analyst

16 June 2023 6 min read

by Mary Mathes

Calling their BLUF: tips for thinking like a content creator… or an intel analyst

Filtered by: Insights Provider Clear

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The six secrets of successful insights

5 min read

16 November 2023

in General

by Callen Gerrits, Alex Hardy

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?

Series Popular

The looming threat of insights internalisation

5 min read

22 November 2023

in General

by Xabier Palacio

Does keeping it in-house pose a threat to research agencies?

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Insight innovation and leadership in Quick Service Restaurants (QSR)

10 min read

17 November 2023

in Brand Stories

by Crispin Beale

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.

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In search of the right price for your research

5 min read

10 May 2023

in General

by Ajitha Lakshmi Gopalakrishnan

How to benchmark your research projects with ESOMAR's Global Prices Study