Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The six secrets of successful insights
5 min readWhat is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?
Felicity Terry set off to MAD//FEST to gather feedback from customers and clients. With nearly 12,000 attendees comprised of brands, competitors, and marketing partners, it was an ideal sample size and demographic—a giant focus group!
Does keeping it in-house pose a threat to research agencies?
Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.
“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.
How to benchmark your research projects with ESOMAR's Global Prices Study