In a recent masterclass about trend forecasting, students were asked to create an evidence wall of change signals. Initial enthusiasm turned to frustration as they grappled with the overwhelming amount of information.

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

Untouched data contributes 2% of global greenhouse gas emissions, equal to the aviation industry.

Are you looking to better motivate others? This article suggests focusing on three things: Autonomy, Competence, and Relatedness.

Part one of a two-part series on how to best utilize market research data that is stored in an organization’s data lake