Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.

Challenges for insight generation come from within

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

What will consumers do as prices continue to rise?

Different reactions to the pandemic

How to exploit external data sources for consumer understanding

The importance of market context, categorisation, and the “Lattice of Research”

A playbook for innovation leaders in the CPG/FMCG industry

Using data and insight to tackle problems for the planet

Why is an inclusive question important when you want to get the right answer?

The human element of connection and service has been a key point of differentiation after the pandemic.

Driving sustainability and innovations in the APAC market

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.