Recent Articles

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.

How to combat potential pitfalls using behavioural research

The importance of market context, categorisation, and the “Lattice of Research”

How to exploit external data sources for consumer understanding

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

The human element of connection and service has been a key point of differentiation after the pandemic.

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

Read the series of articles written by incredible women for International Women's Week!

Using data and insight to tackle problems for the planet

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

Different reactions to the pandemic

Did the pandemic really bring us closer together?

Using Effect Size statistics to inform business decisions

The right way to innovate

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?

Challenges for insight generation come from within

Why is an inclusive question important when you want to get the right answer?