Recent Articles

Making outcomes more meaningful, whilst insights become more valuable and valued.

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

How to combat potential pitfalls using behavioural research

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.

Do people shop ethically when times are hard?

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

Reviewing the top tips of 2022 ( Part 1)

Consumers now demand authenticity and meaningful stories in advertising, not just diverse faces.

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.