Recent Articles

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

What can we learn from the observed mergers and aquisitions activity?

Reviewing the top tips of 2022 ( Part 1)

Innovation predictions in the era of Machine Learning

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

Emotional values are the key to brand loyalty.

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

How to combat potential pitfalls using behavioural research

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.

Shy recovery after strong pandemic impact

We are the chefs. Data are our ingredients.

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.

The context for insights and analytics in harnessing the power of artificial intelligence in 2022

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

I’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.