Recent Articles

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

How to combat potential pitfalls using behavioural research

Apple App Store has become one of the most wanted mobile marketplaces among the world's developers

Reviewing the top tips of 2022 ( Part 1)

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

Understanding consumers' emotional connections with a product or brand is increasingly critical

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

How academic institutions can integrate advanced market research tools

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Different reactions to the pandemic

This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.