Recent Articles

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

How to combat potential pitfalls using behavioural research

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

Understanding consumers' emotional connections with a product or brand is increasingly critical

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

How academic institutions can integrate advanced market research tools

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

Apple App Store has become one of the most wanted mobile marketplaces among the world's developers

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

Different reactions to the pandemic

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

How to exploit external data sources for consumer understanding

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

Tell us about your life one year from now.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.