Recent Articles

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

Understanding consumers' emotional connections with a product or brand is increasingly critical

In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

How academic institutions can integrate advanced market research tools

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Different reactions to the pandemic

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

How to exploit external data sources for consumer understanding

Apple App Store has become one of the most wanted mobile marketplaces among the world's developers

Tell us about your life one year from now.

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

How can market research improve decision-making and business’s contribution to sustainable development?

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.