Recent Articles

Asking the world a question

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

Making outcomes more meaningful, whilst insights become more valuable and valued.

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

How to combat potential pitfalls using behavioural research

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

Consumers now demand authenticity and meaningful stories in advertising, not just diverse faces.

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

Do people shop ethically when times are hard?

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

Reviewing the top tips of 2022 ( Part 1)

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.