Recent Articles

What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

The case for replacing occasions with context in your insights development.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

How to combat potential pitfalls using behavioural research

An essential tonic for startups to disrupt, dominate and lead a market

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

Behavioural science in quantitative research: Part two

Asking the world a question

Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.

Why is an inclusive question important when you want to get the right answer?

Making outcomes more meaningful, whilst insights become more valuable and valued.

We remain in this bimodal pandemic

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

Do people shop ethically when times are hard?