Recent Articles

An essential tonic for startups to disrupt, dominate and lead a market

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

Behavioural science in quantitative research: Part two

We remain in this bimodal pandemic

Asking the world a question

Making outcomes more meaningful, whilst insights become more valuable and valued.

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

How to combat potential pitfalls using behavioural research

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.

Do people shop ethically when times are hard?

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

Reviewing the top tips of 2022 ( Part 1)