Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.
What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.
Innovation in inflationary times Part 3
7 min readA playbook for innovation leaders in the CPG/FMCG industry
Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1
Challenges for insight generation come from within
What will consumers do as prices continue to rise?
How to exploit external data sources for consumer understanding
Lattice of research
12 min readThe importance of market context, categorisation, and the “Lattice of Research”
How we can better connect at work
8 min readEvery person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic
Climate crisis
7 min readUsing data and insight to tackle problems for the planet
Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing
Why is an inclusive question important when you want to get the right answer?
Embracing the future
2 min readDriving sustainability and innovations in the APAC market
Flying high in the face of failure
8 min readThe right way to innovate
The human element of connection and service has been a key point of differentiation after the pandemic.
Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird
Winners
9 min readAs 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.
This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.