Recent Articles

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

How to combat potential pitfalls using behavioural research

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

Reviewing the top tips of 2022 ( Part 1)

......and four ways to cure them

Using data and insight to tackle problems for the planet

The Data Analytics sector continues to propel the insights industry in Europe.

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Discover insights on insights

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.

Using research to help create a customer-centric organisation

How community can alleviate the cost-of-living crisis