Recent Articles

Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?

Consumer response to the rising cost-of-living crisis in the Gulf countries

How the power of perception, performance, and people can intersect to drive the success of an organisation.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

The metaverse

Different reactions to the pandemic

What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Using data and insight to tackle problems for the planet

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

What will consumers do as prices continue to rise?

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

A playbook for innovation leaders in the CPG/FMCG industry

How to exploit external data sources for consumer understanding

The importance of market context, categorisation, and the “Lattice of Research”

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The human element of connection and service has been a key point of differentiation after the pandemic.

Why is an inclusive question important when you want to get the right answer?