Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.
Market research for academics
4 min readHow academic institutions can integrate advanced market research tools
Conscientious costs
4 min readDo people shop ethically when times are hard?
Greener, better, stronger
3 min readHow can market research improve decision-making and business’s contribution to sustainable development?
The quietly brewing storm
6 min readConsumer response to the rising cost-of-living crisis in the Gulf countries
Women in Research: Alina Serbanica
5 min readMore than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.
The importance of C-level talent to success
10 min readHow the power of perception, performance, and people can intersect to drive the success of an organisation.
The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic
What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.
Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.
Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1
Beyond its limits
4 min readThe metaverse
How to exploit external data sources for consumer understanding
Climate crisis
7 min readUsing data and insight to tackle problems for the planet
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.
What will consumers do as prices continue to rise?
Why is an inclusive question important when you want to get the right answer?
Innovation in inflationary times Part 2
5 min readA playbook for innovation leaders in the CPG/FMCG industry