Recent Articles

Increasing brand health and wealth in Indonesia

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

The case for replacing occasions with context in your insights development.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

An essential tonic for startups to disrupt, dominate and lead a market

Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.

How to combat potential pitfalls using behavioural research

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

Why is an inclusive question important when you want to get the right answer?

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

Behavioural science in quantitative research: Part two

Asking the world a question

Do 95% of human behaviours really occur subconsciously? This article describes three pervasive behavioural science myths – and suggests what we can do about them.

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

Making outcomes more meaningful, whilst insights become more valuable and valued.

We remain in this bimodal pandemic

In 2023, there's a notable shift from domestic to international clients, reversing trends seen during the pandemic.

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.