Recent Articles

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

Do people shop ethically when times are hard?

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

Reviewing the top tips of 2022 ( Part 1)

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.

Why is an inclusive question important when you want to get the right answer?

Understanding consumers' emotional connections with a product or brand is increasingly critical

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

Different reactions to the pandemic