Recent Articles

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

Driving sustainability and innovations in the APAC market

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

How to exploit external data sources for consumer understanding

The importance of market context, categorisation, and the “Lattice of Research”

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

The right way to innovate

Different reactions to the pandemic

The human element of connection and service has been a key point of differentiation after the pandemic.

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

Using data and insight to tackle problems for the planet

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?

Read the series of articles written by incredible women for International Women's Week!

Challenges for insight generation come from within

Debrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.

Did the pandemic really bring us closer together?

Why is an inclusive question important when you want to get the right answer?