Recent Articles

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

How to combat potential pitfalls using behavioural research

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

Reviewing the top tips of 2022 ( Part 1)

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Understanding consumers' emotional connections with a product or brand is increasingly critical

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

How academic institutions can integrate advanced market research tools

Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.

Different reactions to the pandemic

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1