Recent Articles

Highlights from the ESOMAR Congress 2022 in Toronto

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

Ad-hoc market research involves customized, one-time studies with specific objectives and personalized methodologies. We evaluated ChatGPT's performance in this type of research.

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.

How to combat potential pitfalls using behavioural research

Using augmented reality to delve into consumer insights

Using data and insight to tackle problems for the planet

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

Different reactions to the pandemic

Asking the world a question

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

How can AI support insights professionals in bringing insights to life and building compelling narratives?

Why is an inclusive question important when you want to get the right answer?