Recent Articles

Behavioural science in quantitative research: Part two

We remain in this bimodal pandemic

Asking the world a question

Liquid hydrogen is becoming essential for decarbonization, serving as an efficient storage and transport medium. The market is projected to exceed USD 81 billion by 2034, with growth fueled by advances in technology.

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

Making outcomes more meaningful, whilst insights become more valuable and valued.

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

How to combat potential pitfalls using behavioural research

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Do people shop ethically when times are hard?

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

Reviewing the top tips of 2022 ( Part 1)

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.