Recent Articles

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

Challenges for insight generation come from within

A playbook for innovation leaders in the CPG/FMCG industry

What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

What will consumers do as prices continue to rise?

Different reactions to the pandemic

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

Using data and insight to tackle problems for the planet

How to exploit external data sources for consumer understanding

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

The importance of market context, categorisation, and the “Lattice of Research”

The human element of connection and service has been a key point of differentiation after the pandemic.

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

A playbook for innovation leaders in the CPG/FMCG industry

Why is an inclusive question important when you want to get the right answer?