Recent Articles

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

Understanding consumers' emotional connections with a product or brand is increasingly critical

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Tell us about your life one year from now.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

Different reactions to the pandemic

How can market research improve decision-making and business’s contribution to sustainable development?

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

How academic institutions can integrate advanced market research tools

What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.

How to exploit external data sources for consumer understanding

Consumer response to the rising cost-of-living crisis in the Gulf countries

France’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

Using data and insight to tackle problems for the planet

How the power of perception, performance, and people can intersect to drive the success of an organisation.

Do people shop ethically when times are hard?

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

Why is an inclusive question important when you want to get the right answer?