Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Imagination
5 min readThe future of insights
In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.
This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
We are always right!
Pros & cons: The dual faces of AI
3 min readThe successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.
Does keeping it in-house pose a threat to research agencies?
Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
Pivot to minimalism....?
Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.
Enriching qualitative insights
2 min readA recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.
Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.
A threat to the industry?
7 min readThe internalisation of the insights function
Apple App Store has become one of the most wanted mobile marketplaces among the world's developers
ESOMAR Latin America Conference 2023
4 min readEditorial
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
Interviewing the World’s Insight Leaders
7 min readInsights from the Insight250: Q&A with Crispin Beale - Mark Harrington
The quest for data integrity
9 min readThe evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.