Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
A “fireside” chat with PepsiCo’s Sioned Winfield
Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team
Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.
We’re more than our senses
6 min readTaking product development to the next level
This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.
Post-COVID healthcare in Latin America
6 min readThe first and most intriguing question we can ask about post-COVID is whether we are already there or not.
Two cents on the price of research
5 min readInflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Pros & cons: The dual faces of AI
3 min readThe successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.
Does keeping it in-house pose a threat to research agencies?
Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.
How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.
The turnover left untapped in the past two years, may well haunt the industry for longer.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Reaching high confidence of research results through mixed methods
Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital