Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
In 2023, there's a notable shift from domestic to international clients, reversing trends seen during the pandemic.
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.
UX in Games to Win in Korea
4 min readAsia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.
All those interested in understanding how to establish procedures in order to maintain data security
Pros & cons: The dual faces of AI
3 min readThe successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.
COVID-19 forecast in the USA
28 min readReview, projections & implications for Q1 2022
Observations and takeaways from the AI Forum
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
Research World is back!
4 min readThe industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary
The Nature of Insights is an article series that explores the forces that shape our work and industry.
The impact of colour
8 min readWim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
What can and can't tech do? Some may see stars and others Orion
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
The turnover left untapped in the past two years, may well haunt the industry for longer.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.
No fear, no regrets!
3 min readRead the series of articles written by incredible women for International Women's Week!
Talking Insights: ESOMAR Latin America 2023
< 1 min readFor this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.