Recent Articles

Uncover challenges, complexities, and innovative solutions in measuring attention.

Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

Observations and takeaways from the AI Forum

From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events

Learn about the impact of ethics on marketing, insights and market research

Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

Step 1 – The Brand DNA: history, vision and mission to build upon

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

Crunch Automation scripting for streamlined, almost instant data analysis and insights delivery.

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.

Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.

What is “research technology” and Why Is It booming? Answers to the questions in the webinar

"Understanding consumer behavior is an ever-evolving challenge. Consumers are dynamic, constantly evolving, and influenced by various factors, making tracking their path to purchase a multifaceted process."

Does the naked eye always beat an automated approach?

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

Neuroscience breaks through the hype

Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.