Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
No fear, no regrets!
3 min readRead the series of articles written by incredible women for International Women's Week!
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Consumers now demand authenticity and meaningful stories in advertising, not just diverse faces.
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
What can and can't tech do? Some may see stars and others Orion
The impact of colour
8 min readWim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
The Nature of Insights is an article series that explores the forces that shape our work and industry.
Omicron
5 min readWe need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.
AI is fast becoming a driving force in the market research and insights industry.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The turnover left untapped in the past two years, may well haunt the industry for longer.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.
TikTok is the future
2 min readIn this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data
Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.