Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
A “fireside” chat with PepsiCo’s Sioned Winfield
Post-COVID healthcare in Latin America
6 min readThe first and most intriguing question we can ask about post-COVID is whether we are already there or not.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
We’re more than our senses
6 min readTaking product development to the next level
This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.
Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.
Does keeping it in-house pose a threat to research agencies?
Two cents on the price of research
5 min readInflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Pros & cons: The dual faces of AI
3 min readThe successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.
Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.
The turnover left untapped in the past two years, may well haunt the industry for longer.
A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.
Let’s bring play back to research
7 min readResearch used to be playful.
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
The impact of Insights on CPG
6 min readThis edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.