Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.
This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.
Two cents on the price of research
5 min readInflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023
A “fireside” chat with PepsiCo’s Sioned Winfield
Leadership
6 min readUsing non-exec roles, technology, and humour in innovation and leadership
Pros & cons: The dual faces of AI
3 min readThe successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.
Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.
Does keeping it in-house pose a threat to research agencies?
Beyond the hype
5 min readInnovation predictions in the era of Machine Learning
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Reaching high confidence of research results through mixed methods
We’re more than our senses
6 min readTaking product development to the next level
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.
The turnover left untapped in the past two years, may well haunt the industry for longer.
Post-COVID healthcare in Latin America
6 min readThe first and most intriguing question we can ask about post-COVID is whether we are already there or not.