Recent Articles

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.

Does keeping it in-house pose a threat to research agencies?

What can and can't tech do? Some may see stars and others Orion

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.

How brands can embrace pessimism following the COP26 conference in Glasgow

Wim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

The future of insights

Step 3 – The workspace environment and atmosphere

Facebook’s new parent company name and logo, Meta

The turnover left untapped in the past two years, may well haunt the industry for longer.

Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.

AI is fast becoming a driving force in the market research and insights industry.

The importance of face-to-face networking and research.