Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Exploring the Roadblocks to Reliable Insights and Actionable Data
ESOMAR Latin America Conference 2023
4 min readEditorial
Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.
With industry's growth on the rise, some countries are struggling to keep pace.
A threat to the industry?
7 min readThe internalisation of the insights function
Data Degradation
10 min readYour surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.
The Science of Joy
6 min readToday's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.
There are complex factors involved in implementing global segmentations and where they often fall down is in their communication
It’s clear that businesses and organisations around the world need to measure a different sort of success.
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
Observations and takeaways from the AI Forum
Getting NPD just right
2 min readThe power of market share projection
During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.
Talking Insights: ESOMAR Latin America 2023
< 1 min readFor this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.
Reaching high confidence of research results through mixed methods
Policymakers should give greater consideration to long-term outcomes of nudges
Apple App Store has become one of the most wanted mobile marketplaces among the world's developers
Women in Research: Ileana Tejeda
3 min readCurious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.