Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Does keeping it in-house pose a threat to research agencies?
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Imagination
5 min readThe future of insights
Ethical brands in pandemic times
6 min readStep 3 – The workspace environment and atmosphere
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
Facebook’s new parent company name and logo, Meta
Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.
The turnover left untapped in the past two years, may well haunt the industry for longer.
The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.
Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.
A “fireside” chat with PepsiCo’s Sioned Winfield
Is the “Right Price” in the room now?
4 min readEight “dummy” projects to describe the pricing mechanism within the Market Research Industry.
Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.