Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.

What can we learn from the observed mergers and aquisitions activity?

We are the chefs. Data are our ingredients.

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

Part Three: Understanding habitual and deliberate consumer decision behaviour

There is a greater need to get the right data and insights faster for global brands and researchers alike

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.

Editorial

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

Brand ‘moo-vers‘ and shakers

Observations and takeaways from the AI Forum

Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.

Using augmented reality to delve into consumer insights

How community can alleviate the cost-of-living crisis

What can and can't tech do? Some may see stars and others Orion

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!