Recent Articles

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

This analysis examines why the US prolonged the Pandemic and the implications for the future

Step 2 – The company location from the point of view of consumers and employees

Why Collective Intelligence is the real payoff of AI

With industry's growth on the rise, some countries are struggling to keep pace.

Editorial

What can and can't tech do? Some may see stars and others Orion

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

What can we learn from the observed mergers and aquisitions activity?

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.