Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Research budgets
The Nature of Insights is an article series that explores the forces that shape our work and industry.
Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.
Do we need a new vocabulary?
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Taking tracker analytics online
2 min readCrunch Automation scripting for streamlined, almost instant data analysis and insights delivery.
Women in Research: Urpi Torrado
5 min readLike many professionals in this industry, I arrived here by accident rather than design.
The revolution in audience attention measurement
< 1 min readUncover challenges, complexities, and innovative solutions in measuring attention.
The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.
Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.
Understanding implicit associations
2 min readUnderstanding implicit associations
"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon
End of pandemic phase for Europe and the US?
23 min readIn November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.
Is the “Right Price” in the room now?
4 min readEight “dummy” projects to describe the pricing mechanism within the Market Research Industry.
AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.
Defaults
7 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
How to benchmark your research projects with ESOMAR's Global Prices Study
Omni-channel
5 min readNeuroscience breaks through the hype
A favourable wind crosses the region.