Recent Articles

This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Policymakers should give greater consideration to long-term outcomes of nudges

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.

A favourable wind crosses the region.

In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

Part three in a three-part series that explores synthetic respondents and their impact on the market research industry.

International Jury for the 2023 Insight250 Awards announced

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.

Industry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

These two regions,continue in their struggle

It’s clear that businesses and organisations around the world need to measure a different sort of success.

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