Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Teamwork makes the dream work!

Consumers now demand authenticity and meaningful stories in advertising, not just diverse faces.

How to reduce the spread of COVID-19 within primary and secondary schools.

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.

Unlocking AI's true potential while protecting the industry.

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.

This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

A favourable wind crosses the region.

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.

Policymakers should give greater consideration to long-term outcomes of nudges

Part three in a three-part series that explores synthetic respondents and their impact on the market research industry.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

International Jury for the 2023 Insight250 Awards announced

From academia to action: bridging traditional ethnography and consumer insights

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.

Liquid hydrogen is becoming essential for decarbonization, serving as an efficient storage and transport medium. The market is projected to exceed USD 81 billion by 2034, with growth fueled by advances in technology.