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António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

A favourable wind crosses the region.

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

It’s clear that businesses and organisations around the world need to measure a different sort of success.

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

Teamwork makes the dream work!

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.

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Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

Industry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

These two regions,continue in their struggle

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

Picking the Winners - perspectives from the Insight250 Judges (Part 2

What is the best research method?

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.