Recent Articles

Respondent engagement has long been the Market Researcher’s quest for the holy grail.

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

The power of marketing and insights to increase consumer understanding.

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!

"If you, as a brand or company, are taking a stance on cultural issues, who and what are you trying to influence?"

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

"Given these judges' diverse experiences and insight, I spoke with several of them to get their thoughts and perspectives on two different topics around Insight250."

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

Like many professionals in this industry, I arrived here by accident rather than design.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

A favourable wind crosses the region.

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.

SimilarWeb, the official measure of the digital world, goes beyond surveys.

Insight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.