Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.
Teamwork makes the dream work!
How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.
Everything you want to know about ResTech
15 min readWhat is “research technology” and Why Is It booming? Answers to the questions in the webinar
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.
Pivot to minimalism....?
Room 101: Marketing jargon to bin
5 min readThere’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.
Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.
Women in Research: Urpi Torrado
5 min readLike many professionals in this industry, I arrived here by accident rather than design.
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
November 14 reforecast due to OSHA rule stay
15 min readTrump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months
Let’s bring play back to research
7 min readResearch used to be playful.
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.