Recent Articles

The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending

How to benchmark your research projects with ESOMAR's Global Prices Study

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

Join Virginia Yanquilevich, CEO of Dopper, as she unveils the company's bold mission to eradicate the environmental toll of packaged water.

Does the naked eye always beat an automated approach?

Behavioural Tech-heads: What technology needs to learn from behavioural science

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.

ESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

Like many professionals in this industry, I arrived here by accident rather than design.

The power of marketing and insights to increase consumer understanding.

A favourable wind crosses the region.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."