Recent Articles

Teamwork makes the dream work!

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.

A favourable wind crosses the region.

International Jury for the 2023 Insight250 Awards announced

Part three in a three-part series that explores synthetic respondents and their impact on the market research industry.

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

Industry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.

It’s clear that businesses and organisations around the world need to measure a different sort of success.

Get started today by downloading our free ebook!

These two regions,continue in their struggle

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.

We are always right!

Picking the Winners - perspectives from the Insight250 Judges (Part 2

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.