Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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7 October 2024

The Nature of Insights is an article series that explores the forces that shape our work and industry.


15 February 2024
in General

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.


6 April 2022

Do we need a new vocabulary?


31 March 2023

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


13 April 2023

Crunch Automation scripting for streamlined, almost instant data analysis and insights delivery.


8 March 2024

Like many professionals in this industry, I arrived here by accident rather than design.


8 January 2024
in General

Uncover challenges, complexities, and innovative solutions in measuring attention.


11 July 2023
in General

The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.


14 May 2024

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.


2 March 2023

Understanding implicit associations


1 December 2023

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."


15 October 2021

Step 1 – The Brand DNA: history, vision and mission to build upon


11 October 2021

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.


15 January 2024

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.


10 October 2024

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.


Defaults

7 min read
12 January 2022

Behavioural Tech-heads: What technology needs to learn from behavioural science


10 May 2023
in General

How to benchmark your research projects with ESOMAR's Global Prices Study


Omni-channel

5 min read
19 April 2023

Neuroscience breaks through the hype


Series Popular
18 December 2023

A favourable wind crosses the region.

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