Recent Articles

The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

The fine art of time negotiation from the Shobservatory Research Chronicles.

Part three in a three-part series that explores synthetic respondents and their impact on the market research industry.

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023

Ignite your knowledge and amplify your impact in the ever-evolving world of data and insights at this year's ESOMAR Congress in Amsterdam.

The Insight250 CEO, Crispin Beale, sat down with the Co-Chairs of the Insight250 Selection Committee, Kristin Luck and Mark Langsfeld, to discuss the new Insight250 Legends industry award.

Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.

Key themes and take aways from the "Future of Insights Summit".

This edition features the powerhouse and expert in market research and polling, Ben Page, Global Chief Executive Officer of IPSOS

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

Introducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

What distinguishes the top performing research agencies from the rest?

In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

Welcome to the future of AI in travel planning! In this session, Mahmoud Yassin, Senior Data Manager at booking.com, takes the stage to discuss the integration of ChatGPT in revolutionizing travel experiences.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.

A favourable wind crosses the region.