Recent Articles

Artificial intelligence is transforming the pharmaceutical industry and improving data collection and analysis for market researchers, enhancing efficiency and speed.

Facebook’s new parent company name and logo, Meta

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.

Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

Steering through Latin America's economic journey in the global insights industry.

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.

Taking product development to the next level

(Reflections on Meaning in the Age of Information Overload)

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

Using non-exec roles, technology, and humour in innovation and leadership

How Generative AI 2.0 and Digital‑Twin Ecosystems Are Reshaping Decision‑Making

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data

Insights from the Insight250: Q&A with Crispin Beale - Mark Harrington

Disconnected tools are creating avoidable drag in modern research workflows

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.