Recent Articles

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

As 2024 ends, experts from WIN highlight challenges like integrating AI and supporting employee well-being, emphasizing lessons learned for the future.

Using non-exec roles, technology, and humour in innovation and leadership

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.

It’s not new news that we humans love a bit of escapism and brands have been capitalising on that for decades.

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.

This edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

It’s clear that businesses and organisations around the world need to measure a different sort of success.

How AI is helping researchers move beyond traditional surveys and into hybrid, deeper designs

Insights from the Insight250: Q&A with Crispin Beale - Mark Harrington

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

How leaders can secure truly differentiating insight in the AI era

Innovation predictions in the era of Machine Learning

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.