Recent Articles

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.

Part three in a three-part series that explores synthetic respondents and their impact on the market research industry.

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.

We are always right!

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

It’s clear that businesses and organisations around the world need to measure a different sort of success.

Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

Get started today by downloading our free ebook!

Industry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.

These two regions,continue in their struggle

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

Picking the Winners - perspectives from the Insight250 Judges (Part 2

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

What is the best research method?