Recent Articles

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.

Teamwork makes the dream work!

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.

The evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.

From academia to action: bridging traditional ethnography and consumer insights

How to reduce the spread of COVID-19 within primary and secondary schools.

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.

Unlocking AI's true potential while protecting the industry.

This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

A favourable wind crosses the region.

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

Policymakers should give greater consideration to long-term outcomes of nudges

This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.