Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The Choice Factory with Richard Shotton
< 1 min readExplore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!
Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Shobservatory Research Chronicles: Madvertising
< 1 min read(M)advertising testing
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.
Preserving survey integrity
< 1 min readDoes the naked eye always beat an automated approach?
Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Women in Research: Paige Schoenfeld
4 min readMy journey through the world of Market Research: Lessons, challenges, and triumphs
Reaching high confidence of research results through mixed methods
This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.
Ending packaged water one insight at a time
< 1 min readJoin Virginia Yanquilevich, CEO of Dopper, as she unveils the company's bold mission to eradicate the environmental toll of packaged water.
Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.
Researchers are happier with mental health support, although more than 80% still report negative wellbeing.
We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
From academia to action: bridging traditional ethnography and consumer insights