Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.
Shobservatory Research Chronicles: Madvertising
< 1 min read(M)advertising testing
Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.
Preserving survey integrity
< 1 min readDoes the naked eye always beat an automated approach?
Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.
Women in Research: Paige Schoenfeld
4 min readMy journey through the world of Market Research: Lessons, challenges, and triumphs
Ending packaged water one insight at a time
< 1 min readJoin Virginia Yanquilevich, CEO of Dopper, as she unveils the company's bold mission to eradicate the environmental toll of packaged water.
Reaching high confidence of research results through mixed methods
Researchers are happier with mental health support, although more than 80% still report negative wellbeing.
We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
What I Know Now... Ray Poynter
12 min readThis month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.
With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.