Recent Articles

Step 1 – The Brand DNA: history, vision and mission to build upon

We are always right!

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

What are the forces shaping market research in the Middle East and Africa?

What is the best research method?

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."

Research budgets

ESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.

How to benchmark your research projects with ESOMAR's Global Prices Study

Steering through Latin America's economic journey in the global insights industry.

Uncover the hidden forces shaping today’s business landscape. Adopting an Ecosystem Lens gives you a deeper understanding of the elements, interactions, and dynamics that drive success across organizations, industries, and markets.

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

This month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.

The power of marketing and insights to increase consumer understanding.

Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.

No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference

Embracing the unexpected: my career journey from Data Dread to Data Empathy