Recent Articles

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

Wrapping up the year with 60 global honours.

Reaching high confidence of research results through mixed methods

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.

Welcome to the future of AI in travel planning! In this session, Mahmoud Yassin, Senior Data Manager at booking.com, takes the stage to discuss the integration of ChatGPT in revolutionizing travel experiences.

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Winners of ESOMAR's Research Got Talent competition write about their project, in partnership with the YMCA Centre for Immigrant Programs, where they investigated the key employment challenges faced by newcomers to Canada.

Getting a good night's rest

This edition features James Endersby, CEO of Opinium, Chair of the UK’s Market Research Society (MRS), Founder of Significant Insights and pioneer of the Global 30 Under 30 awards.

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."

Embracing the unexpected: my career journey from Data Dread to Data Empathy

Jow Reckitt calculates the value created by increasing access to consumer knowledge

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

Felicity Terry set off to MAD//FEST to gather feedback from customers and clients. With nearly 12,000 attendees comprised of brands, competitors, and marketing partners, it was an ideal sample size and demographic—a giant focus group!

This edition features Sharmila Das, Chairwoman of Purple Audacity, discussing her observations, based on 40 years of experience as an Insights and Strategy professional, on the evolving roles and challenges of women in India and across the globe.

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.