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Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

Policymakers should give greater consideration to long-term outcomes of nudges

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Picking the Winners - perspectives from the Insight250 Judges (Part 2

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

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Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Africa and Middle East continue to experience an array of challenges. As a result, the positive absolute growth recorded in all three sectors turned negative in net terms except for one sector.

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.

Many products fail due to outdated research. Agile techniques can help brands uncover insights and improve innovation success.

Estimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.

Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.

Crunch Automation scripting for streamlined, almost instant data analysis and insights delivery.

This edition highlights John Sevec, a research innovation leader with over 35 years of experience. As Senior VP of mTab, he directs client strategy for a top Decision Intelligence Platform and is recognized as an MRS Research Hero.

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”