Recent Articles

What are the forces shaping market research in the Middle East and Africa?

Understanding implicit associations

Uncover the hidden forces shaping today’s business landscape. Adopting an Ecosystem Lens gives you a deeper understanding of the elements, interactions, and dynamics that drive success across organizations, industries, and markets.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Step 1 – The Brand DNA: history, vision and mission to build upon

We are always right!

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.

What is the best research method?

This month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."

How to benchmark your research projects with ESOMAR's Global Prices Study

Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

ESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.

It’s not new news that we humans love a bit of escapism and brands have been capitalising on that for decades.

Research budgets

The power of marketing and insights to increase consumer understanding.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.