Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

ESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.

The power of marketing and insights to increase consumer understanding.

Artificial intelligence is transforming the pharmaceutical industry and improving data collection and analysis for market researchers, enhancing efficiency and speed.

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.

A take on the adoption rate of smart home devices

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

Our Human-in-the-Loop approach is simple: AI for repetitive tasks; Humans for insights; and evidence for every claim. Read our POV.

Behavioural Tech-heads: What technology needs to learn from behavioural science

Modernising Western Governors University’s research approach

How leaders can secure truly differentiating insight in the AI era

Embracing the unexpected: my career journey from Data Dread to Data Empathy

Good research starts with ‘why’ and ends with the right decision

Learn to create compelling surveys, seamlessly converting designs into web forms. Explore aesthetics, discover a powerful form builder plugin, and embrace real-time collaboration.

What are the forces shaping market research in the Middle East and Africa?

This month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.

Uncover challenges, complexities, and innovative solutions in measuring attention.

Winners of ESOMAR's Research Got Talent competition write about their project, in partnership with the YMCA Centre for Immigrant Programs, where they investigated the key employment challenges faced by newcomers to Canada.

Reaching high confidence of research results through mixed methods

I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.