Recent Articles

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In Argentina, socioeconomic level (NSE) was assessed through characteristics, avoiding direct income questions due to cultural biases.

Crunch Automation scripting for streamlined, almost instant data analysis and insights delivery.

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.

Felicity Terry set off to MAD//FEST to gather feedback from customers and clients. With nearly 12,000 attendees comprised of brands, competitors, and marketing partners, it was an ideal sample size and demographic—a giant focus group!

AB-InBev used the 2024 Olympics to launch Corona Cero, their non-alcoholic beer for celebration and connection, capturing a rare global brand spotlight — a campaign that went on to win this year's Esomar Global Qualitative Excellence Award

How to benchmark your research projects with ESOMAR's Global Prices Study

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Thermal Energy Storage Systems Market to Surpass USD 102.6 Billion by 2034

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

This month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.

Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."

Step 1 – The Brand DNA: history, vision and mission to build upon

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.

Neuroscience breaks through the hype

Disconnected tools are creating avoidable drag in modern research workflows

Understanding implicit associations