Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

Research budgets

ESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.

How to benchmark your research projects with ESOMAR's Global Prices Study

What are the forces shaping market research in the Middle East and Africa?

(Reflections on Meaning in the Age of Information Overload)

The power of marketing and insights to increase consumer understanding.

No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference

Winners of the 2024 Insight250 were announced this past September - you can see the full list of Winners at Insight250.com. This edition features Stephan Gans, Senior Vice President and Chief Consumer Insights & Analytics Officer for PepsiCo.

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.

Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.

Steering through Latin America's economic journey in the global insights industry.

This month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.

How AI is helping researchers move beyond traditional surveys and into hybrid, deeper designs

Uncover the hidden forces shaping today’s business landscape. Adopting an Ecosystem Lens gives you a deeper understanding of the elements, interactions, and dynamics that drive success across organizations, industries, and markets.

Winners of ESOMAR's Research Got Talent competition write about their project, in partnership with the YMCA Centre for Immigrant Programs, where they investigated the key employment challenges faced by newcomers to Canada.

A take on the adoption rate of smart home devices