Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.
Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.
This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The Choice Factory with Richard Shotton
< 1 min readExplore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."
Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!
From academia to action: bridging traditional ethnography and consumer insights
Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.
Shobservatory Research Chronicles: Madvertising
< 1 min read(M)advertising testing
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Women in Research: Paige Schoenfeld
4 min readMy journey through the world of Market Research: Lessons, challenges, and triumphs
As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.
Reaching high confidence of research results through mixed methods
AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.
Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.
Preserving survey integrity
< 1 min readDoes the naked eye always beat an automated approach?
What I Know Now... Ray Poynter
12 min readThis month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.