Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Women in Research: Andrea Rademeyer
4 min read"It took me about 30 years to admit that there is a place for feminists or female quotas in business."
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7 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
From phone calls to online research
3 min readModernising Western Governors University’s research approach
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.
I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.
Starting an insights-driven business
9 min readGood research starts with ‘why’ and ends with the right decision
Using Figma to build custom forms and surveys
< 1 min readLearn to create compelling surveys, seamlessly converting designs into web forms. Explore aesthetics, discover a powerful form builder plugin, and embrace real-time collaboration.
Women in Research: Giulia Gasperi
4 min readEmbracing the unexpected: my career journey from Data Dread to Data Empathy
The revolution in audience attention measurement
< 1 min readUncover challenges, complexities, and innovative solutions in measuring attention.
The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.
Winners of ESOMAR's Research Got Talent competition write about their project, in partnership with the YMCA Centre for Immigrant Programs, where they investigated the key employment challenges faced by newcomers to Canada.
Learning to love your inner Cyborg!
13 min readWhy Collective Intelligence is the real payoff of AI
Book Review: Hacking the Human Mind – The behavioural science behind 17 of the world's best brands
6 min readHacking the Human Mind is Richard Shotton’s third book. It looks at 17 of the world’s best brands behavioural science secrets.
"If you, as a brand or company, are taking a stance on cultural issues, who and what are you trying to influence?"
What are the forces shaping market research in the Middle East and Africa?
Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.
What I Know Now... Ray Poynter
12 min readThis month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.
Reaching high confidence of research results through mixed methods
Do we need a new vocabulary?