Recent Articles

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

Winners of ESOMAR's Research Got Talent competition write about their project, in partnership with the YMCA Centre for Immigrant Programs, where they investigated the key employment challenges faced by newcomers to Canada.

Keeping it brief

A Welcome note to the ESOMAR Congress 2024

This edition features Sharmila Das, Chairwoman of Purple Audacity, discussing her observations, based on 40 years of experience as an Insights and Strategy professional, on the evolving roles and challenges of women in India and across the globe.

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies

Embracing the unexpected: my career journey from Data Dread to Data Empathy

My journey through the world of Market Research: Lessons, challenges, and triumphs

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.

Gamification in the market research industry holds promise for enhancing data quality and increasing engagement by transforming panelists into players, drawing inspiration from the success of the mobile gaming sector.

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.

Felicity Terry set off to MAD//FEST to gather feedback from customers and clients. With nearly 12,000 attendees comprised of brands, competitors, and marketing partners, it was an ideal sample size and demographic—a giant focus group!

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.

A US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Brewing insights and networking at Belgium's CUBE event.

ESOMAR’s Latin American conference finally kicked off to a revitalising start on its 25th anniversary after a four-year hiatus.

ESOMAR's Research Got Talent winners were invited to write an article about the research they presented. This piece covers developing trust for social change, with a focus on the authors' home country of Peru.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.