Recent Articles

Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!

Join Rodrik Sorbi of DVJ Insights and Maarten Van Es of bol.com as they delve into the world of TikTok to engage with Gen Z.

Join Arend Koekkoek in a discussion on the symbiotic relationship between Robotics and Agriculture Technology for sustainable and diverse food production.

Explore how Danone is revolutionizing its innovation pipeline with search research and analytics.

Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.

Felicity Terry set off to MAD//FEST to gather feedback from customers and clients. With nearly 12,000 attendees comprised of brands, competitors, and marketing partners, it was an ideal sample size and demographic—a giant focus group!

ESOMAR’s Latin American conference finally kicked off to a revitalising start on its 25th anniversary after a four-year hiatus.

Unlock the secrets of Circular Economy with Anthony CMS, CEO of Codit, as he delves into the core principles and actionable insights for sustainable business practices

Watch Rich Armstrong of TapTapKaboom create an NFT live on stage at Congress 2023.

Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Explore the transformative journey of Florian Myter, Co-Founder of Weave.ly, a computer science enthusiast, as he revolutionizes survey design with his prototyping platform built on Figma.

The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.

ESOMAR National Representatives from Norway and Denmark give a personal account of their journey to Bogotà for the ESOMAR LATAM 2024 Conference

Every month Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and their industry. This Month we've got Lucy Davison - Founder of Keen as Mustard Marketing, MRS Fellow and former ESOMAR council member.

Join Bel Kerknoff-Parnell, PhD, an independent researcher and ESOMAR editor, as she explores the evolving landscape of market research.

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.