Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The Choice Factory with Richard Shotton
< 1 min readExplore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."
Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!
Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.
Shobservatory Research Chronicles: Madvertising
< 1 min read(M)advertising testing
From the methods that matter to career paths to cuisine & culture
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.
Preserving survey integrity
< 1 min readDoes the naked eye always beat an automated approach?
Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.
Women in Research: Paige Schoenfeld
4 min readMy journey through the world of Market Research: Lessons, challenges, and triumphs
Reaching high confidence of research results through mixed methods
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Ending packaged water one insight at a time
< 1 min readJoin Virginia Yanquilevich, CEO of Dopper, as she unveils the company's bold mission to eradicate the environmental toll of packaged water.
We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?
Researchers are happier with mental health support, although more than 80% still report negative wellbeing.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
What I Know Now... Ray Poynter
12 min readThis month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.
With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.
Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.