Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference
Women in Research: Andrea Rademeyer
4 min read"It took me about 30 years to admit that there is a place for feminists or female quotas in business."
Research budgets
ESOMAR: Membership Value and Future Direction
< 1 min readESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.
Partners for life
5 min readThe power of marketing and insights to increase consumer understanding.
How to benchmark your research projects with ESOMAR's Global Prices Study
AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.
Living smart!
4 min readA take on the adoption rate of smart home devices
Beware AI’s Siren Song
11 min readHow leaders can secure truly differentiating insight in the AI era
Women in Research: Giulia Gasperi
4 min readEmbracing the unexpected: my career journey from Data Dread to Data Empathy
Defaults
7 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
What I Know Now... Ray Poynter
12 min readThis month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.
From phone calls to online research
3 min readModernising Western Governors University’s research approach
Using Figma to build custom forms and surveys
< 1 min readLearn to create compelling surveys, seamlessly converting designs into web forms. Explore aesthetics, discover a powerful form builder plugin, and embrace real-time collaboration.
Starting an insights-driven business
9 min readGood research starts with ‘why’ and ends with the right decision
What are the forces shaping market research in the Middle East and Africa?
Winners of ESOMAR's Research Got Talent competition write about their project, in partnership with the YMCA Centre for Immigrant Programs, where they investigated the key employment challenges faced by newcomers to Canada.
Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.
Reaching high confidence of research results through mixed methods