Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
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Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.
The Choice Factory with Richard Shotton
< 1 min readExplore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."
Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Shobservatory Research Chronicles: Madvertising
< 1 min read(M)advertising testing
This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.
Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.
Preserving survey integrity
< 1 min readDoes the naked eye always beat an automated approach?
Women in Research: Paige Schoenfeld
4 min readMy journey through the world of Market Research: Lessons, challenges, and triumphs
Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Reaching high confidence of research results through mixed methods
Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.
From academia to action: bridging traditional ethnography and consumer insights
Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.
Researchers are happier with mental health support, although more than 80% still report negative wellbeing.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.