Recent Articles

Exploring the intricate landscape of AI and its effects on the insights sector, announcing our award-winning papers, plus more dancing - this time with a special performance to unveil our 2024 Congress location.

Insight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.

Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.

SimilarWeb, the official measure of the digital world, goes beyond surveys.

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021

Key themes and take aways from the "Future of Insights Summit".

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

We have outlined five key traits that we believe will help young researchers thrive in the market research industry.

Enjoy the latest edition of the Shobservatory Research Chronicles.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.

Explore the transformative synergy between humans and AI in the realm of market research. Uncover the pivotal role AI plays in shaping the future of market research, emphasizing the harmonious integration of technology with human expertise.

Learnings from the Dynata RISE Awards

From academia to action: bridging traditional ethnography and consumer insights

This feature includes ideas from several judges on the impact and traits they seek when selecting an Insight250 Winner.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Join Greg Matheson, CEO of iResTech, as he delves into the disruptive yet beneficial role of AI in combating fraud in the industry and how dtect can solve these issues for cleaner, better survey results.

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.

Discover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.