Recent Articles

This month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.

Explore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."

My journey through the world of Market Research: Lessons, challenges, and triumphs

Winners of the 2024 Insight250 were announced this past September - you can see the full list of Winners at Insight250.com. This edition features Stephan Gans, Senior Vice President and Chief Consumer Insights & Analytics Officer for PepsiCo.

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

(M)advertising testing

Do 95% of human behaviours really occur subconsciously? This article describes three pervasive behavioural science myths – and suggests what we can do about them.

What are the forces shaping market research in the Middle East and Africa?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Insight250 announces its international panel of 60 judges to help select the winners of the 2025 Insight250 Awards.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Does the naked eye always beat an automated approach?

Exploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.

How leaders can secure truly differentiating insight in the AI era

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021

Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.