Recent Articles

Gamification in the market research industry holds promise for enhancing data quality and increasing engagement by transforming panelists into players, drawing inspiration from the success of the mobile gaming sector.

My journey through the world of Market Research: Lessons, challenges, and triumphs

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.

A Welcome note to the ESOMAR Congress 2024

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

ESOMAR's Research Got Talent winners were invited to write an article about the research they presented. This piece covers developing trust for social change, with a focus on the authors' home country of Peru.

Keeping it brief

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.

This edition features Sheryl Brie, Senior Vice President at Behaviorally, where she leads research on consumer decision-making.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

This month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!

ESOMAR’s Latin American conference finally kicked off to a revitalising start on its 25th anniversary after a four-year hiatus.