Recent Articles

My journey through the world of Market Research: Lessons, challenges, and triumphs

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.

Winners of the 2024 Insight250 were announced this past September - you can see the full list of Winners at Insight250.com. This edition features Stephan Gans, Senior Vice President and Chief Consumer Insights & Analytics Officer for PepsiCo.

(M)advertising testing

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Does the naked eye always beat an automated approach?

What are the forces shaping market research in the Middle East and Africa?

Insight250 announces its international panel of 60 judges to help select the winners of the 2025 Insight250 Awards.

Exploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021

Insight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.

We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?

Do 95% of human behaviours really occur subconsciously? This article describes three pervasive behavioural science myths – and suggests what we can do about them.