Recent Articles

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The power of marketing and insights to increase consumer understanding.

Embracing the unexpected: my career journey from Data Dread to Data Empathy

Winners of ESOMAR's Research Got Talent competition write about their project, in partnership with the YMCA Centre for Immigrant Programs, where they investigated the key employment challenges faced by newcomers to Canada.

No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference

Learn to create compelling surveys, seamlessly converting designs into web forms. Explore aesthetics, discover a powerful form builder plugin, and embrace real-time collaboration.

Reaching high confidence of research results through mixed methods

Does your year of your birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Exploring this transition, accelerated by Google’s cookie apocalypse announcement, which pushed the biggest brands to focus more on collecting first-party data.

Behavioural Tech-heads: What technology needs to learn from behavioural science

A take on the adoption rate of smart home devices

The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.

Uncover challenges, complexities, and innovative solutions in measuring attention.

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

Modernising Western Governors University’s research approach

Good research starts with ‘why’ and ends with the right decision

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

Many products fail due to outdated research. Agile techniques can help brands uncover insights and improve innovation success.

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.