Recent Articles

Felicity Terry set off to MAD//FEST to gather feedback from customers and clients. With nearly 12,000 attendees comprised of brands, competitors, and marketing partners, it was an ideal sample size and demographic—a giant focus group!

This month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.

ESOMAR brought together experts, practitioners and curious learners (such as myself) eager to learn and share knowledge about one of the tropical topics – Artificial Intelligence (AI) in the insights industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Embracing the unexpected: my career journey from Data Dread to Data Empathy

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."

Insight professionals are shifting from traditional BI tools like Power BI and Tableau to Decision Intelligence, which simplifies survey analysis and enables quicker decision-making.

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.

Winners of ESOMAR's Research Got Talent competition write about their project, in partnership with the YMCA Centre for Immigrant Programs, where they investigated the key employment challenges faced by newcomers to Canada.

Step 1 – The Brand DNA: history, vision and mission to build upon

B2B decision-making is seen as more rational than B2C, leading to less emphasis on behavioral science and psychological influences like gut feelings and instincts.

Understanding implicit associations

Does your year of your birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Learn to create compelling surveys, seamlessly converting designs into web forms. Explore aesthetics, discover a powerful form builder plugin, and embrace real-time collaboration.

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

Neuroscience breaks through the hype

Exploring this transition, accelerated by Google’s cookie apocalypse announcement, which pushed the biggest brands to focus more on collecting first-party data.

What is the best research method?