Recent Articles

How AI is helping researchers move beyond traditional surveys and into hybrid, deeper designs

In Argentina, socioeconomic level (NSE) was assessed through characteristics, avoiding direct income questions due to cultural biases.

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.

This edition features Richard Colwell, CEO of Red C Research & Marketing, which supports blue-chip brands with insights. He is also ESOMAR’s Country Representative for Ireland and Executive Vice President of the Worldwide Independent Network (WIN).

ESOMAR’s Global Prices Study 2023 report notes that the cost of hiring market research professionals has increased since 2021, though it remains lower than in 2018. Lisa Wilding-Brown provides insights into the factors affecting these costs.

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.

Respondent engagement has long been the Market Researcher’s quest for the holy grail.

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.

Insight professionals are shifting from traditional BI tools like Power BI and Tableau to Decision Intelligence, which simplifies survey analysis and enables quicker decision-making.

Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

De Beers needs a method to process vast data from millions of transactions and about 1,000 retailers in the complex jewelry industry to drive growth and improve efficiency.

Change your organisation’s instead

Key themes and take aways from the "Future of Insights Summit".

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021