Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?

Key themes and take aways from the "Future of Insights Summit".

My journey through the world of Market Research: Lessons, challenges, and triumphs

Many products fail due to outdated research. Agile techniques can help brands uncover insights and improve innovation success.

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.

Insight professionals are shifting from traditional BI tools like Power BI and Tableau to Decision Intelligence, which simplifies survey analysis and enables quicker decision-making.

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.

ESOMAR’s Global Prices Study 2023 report notes that the cost of hiring market research professionals has increased since 2021, though it remains lower than in 2018. Lisa Wilding-Brown provides insights into the factors affecting these costs.

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.

Do we need a new vocabulary?

Thermal Energy Storage Systems Market to Surpass USD 102.6 Billion by 2034

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.

This edition highlights John Sevec, a research innovation leader with over 35 years of experience. As Senior VP of mTab, he directs client strategy for a top Decision Intelligence Platform and is recognized as an MRS Research Hero.

De Beers needs a method to process vast data from millions of transactions and about 1,000 retailers in the complex jewelry industry to drive growth and improve efficiency.

Respondent engagement has long been the Market Researcher’s quest for the holy grail.

Africa and Middle East continue to experience an array of challenges. As a result, the positive absolute growth recorded in all three sectors turned negative in net terms except for one sector.