Recent Articles

Learnings from the Dynata RISE Awards

We have outlined five key traits that we believe will help young researchers thrive in the market research industry.

What are the forces shaping market research in the Middle East and Africa?

AI will always trend towards the middle. Cultural intelligence is your unfair advantage. Insight should provoke, not pacify. It should rebel, not regress. That’s how you avoid the Coldplay Effect.

Enjoy the latest edition of the Shobservatory Research Chronicles.

This feature includes ideas from several judges on the impact and traits they seek when selecting an Insight250 Winner.

Join Greg Matheson, CEO of iResTech, as he delves into the disruptive yet beneficial role of AI in combating fraud in the industry and how dtect can solve these issues for cleaner, better survey results.

This edition features James Endersby, CEO of Opinium, Chair of the UK’s Market Research Society (MRS), Founder of Significant Insights and pioneer of the Global 30 Under 30 awards.

ESOMAR’s Global Prices Study 2023 report notes that the cost of hiring market research professionals has increased since 2021, though it remains lower than in 2018. Lisa Wilding-Brown provides insights into the factors affecting these costs.

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.

Discover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.

In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements

Gamification in the market research industry holds promise for enhancing data quality and increasing engagement by transforming panelists into players, drawing inspiration from the success of the mobile gaming sector.

This edition features Sharmila Das, Chairwoman of Purple Audacity, discussing her observations, based on 40 years of experience as an Insights and Strategy professional, on the evolving roles and challenges of women in India and across the globe.

In 2023, there's a notable shift from domestic to international clients, reversing trends seen during the pandemic.

A Welcome note to the ESOMAR Congress 2024

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.

Tackling the complex landscape surrounding human understanding, a fascinating peek into the Metaverse, celebrating our annual award winners, and, of course, more dancing (plus an immersive art and music experience) - day 2 of Congress does not disappoint.

How leaders can secure truly differentiating insight in the AI era