Recent Articles

Brewing insights and networking at Belgium's CUBE event.

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.

Winners of the 2024 Insight250 were announced this past September - you can see the full list of Winners at Insight250.com. This edition features Stephan Gans, Senior Vice President and Chief Consumer Insights & Analytics Officer for PepsiCo.

Explore how Danone is revolutionizing its innovation pipeline with search research and analytics.

Explore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola.

Join Rodrik Sorbi of DVJ Insights and Maarten Van Es of bol.com as they delve into the world of TikTok to engage with Gen Z.

The rapid advancements that allowed Artificial Intelligence (AI) to become commonplace over the past couple of years shook the insights industry to its core and allowed for a discussion that has raged on without signs of abatement.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.

Every month Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and their industry. This Month we've got Lucy Davison - Founder of Keen as Mustard Marketing, MRS Fellow and former ESOMAR council member.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Insight professionals are shifting from traditional BI tools like Power BI and Tableau to Decision Intelligence, which simplifies survey analysis and enables quicker decision-making.

El entorno enérgico que caracteriza el evento de ESOMAR en Latinoamérica enfatiza el poder transformador de la investigacion de mercado, subrayando la crucial importancia de involucrar a las nuevas generaciones y de abogar por una sociedad igualitaria.

Explore the transformative impact of AI in market research through insights from industry leaders.

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.

ESOMAR’s Global Prices Study 2023 report notes that the cost of hiring market research professionals has increased since 2021, though it remains lower than in 2018. Lisa Wilding-Brown provides insights into the factors affecting these costs.