Recent Articles

Using Effect Size statistics to inform business decisions

The fine art of time negotiation from the Shobservatory Research Chronicles.

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

What can we learn from the observed mergers and aquisitions activity?

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series

A take on the adoption rate of smart home devices

Practice gratitude - day in day out. Try to trust more and forgive.

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry

Tell us about your life one year from now.

The future of insights

This edition features the powerhouse and expert in market research and polling, Ben Page, Global Chief Executive Officer of IPSOS

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

I’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.

Since happiness is such a fundamental concept, it touches all aspects of life including market research.

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.