Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
TikTok is the future
2 min readIn this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
Kim Smouter finds out about the supply ecosystem in market research
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic
Forecasting trends
5 min readInsights experts on 2022 consumer behaviour
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
Data privacy in translation
5 min readThe landscape of global data privacy
The Judges' Perspective
10 min readWhat makes an Insight250 Winner
8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.
Are we vets or doctors?
5 min readOur role in providing impactful insights to business issues
COVID-19 update for the USA
15 min readWe remain in this bimodal pandemic
Top 10 global consumer trends 2022
6 min readThis year, consumers are taking back control
The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.
The industry in Europe
5 min readTurbulence in European insights during the pandemic, tempered by the tech-enabled industry
Market Research
6 min readAn essential tonic for startups to disrupt, dominate and lead a market
The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.
Research World is back!
4 min readThe industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023