Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.
The industry in Europe
5 min readTurbulence in European insights during the pandemic, tempered by the tech-enabled industry
Market Research
6 min readAn essential tonic for startups to disrupt, dominate and lead a market
The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.
Research World is back!
4 min readThe industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
The importance of advanced analytics
8 min readThis edition features an expert in market research and advanced analytics.
Winners
9 min readAs 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
Delivering the deliverable
6 min readA plea for storytelling
The importance of flexible working
18 min readTwo leading experts focus on enhancing the productivity and culture of their operations
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.
COVID-19 forecast in the USA
28 min readReview, projections & implications for Q1 2022
Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.
Defaults
7 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
Maximising the potential of data
8 min readAn expert perspective on the impact of data on engaging audiences and driving customer and employee experiences
The sunset of Significance Testing
9 min readUsing Effect Size statistics to inform business decisions
Time negotiation
< 1 min readThe fine art of time negotiation from the Shobservatory Research Chronicles.
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
The 2021 Insights industry M&A frenzy
8 min readWhat can we learn from the observed mergers and aquisitions activity?