Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
It’s clear that businesses and organisations around the world need to measure a different sort of success.
Facebook’s new parent company name and logo, Meta
November 2021 COVID-19 forecast & commentary
24 min readThis analysis examines why the US prolonged the Pandemic and the implications for the future
According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
What distinguishes the top performing research agencies from the rest?
The human element of connection and service has been a key point of differentiation after the pandemic.
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees
Interviewing the World’s Insight Leaders
7 min readInsights from the Insight250: Q&A with Crispin Beale - Mark Harrington
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Pivot to minimalism....?
The importance of ethics
9 min readLearn about the impact of ethics on marketing, insights and market research
Discover insights on insights
Policymakers should give greater consideration to long-term outcomes of nudges
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
Learn about the importance of humour when it comes to leadership and decision making.
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.