Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Innovation in inflationary times Part 2
5 min readA playbook for innovation leaders in the CPG/FMCG industry
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
The importance of C-level talent to success
10 min readHow the power of perception, performance, and people can intersect to drive the success of an organisation.
Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.
Innovation in inflationary times Part 1
6 min readA playbook for innovation leaders in the CPG/FMCG industry
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
What’s the lever for growth nowadays?
8 min readHow has the pandemic reshaped the industry requiring us to reformulate its value points
Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.
The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.
What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.
The evolution of research
9 min readAn assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.
Highlights of the IIEX conference in Austin, Texas
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.
Two leaders in the market research space with a strong technology focus
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
The timeless five tests of the obvious
5 min readAs valid today as they were in 1916
Conscientious costs
4 min readDo people shop ethically when times are hard?
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
(and it’s all down to the P-word)