Recent Articles

Consumer response to the rising cost-of-living crisis in the Gulf countries

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Using non-exec roles, technology, and humour in innovation and leadership

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?

Editorial on the ESOMAR Congress 2022

What will consumers do as prices continue to rise?

Crispin interviews Dr. Parves Khan, CEO at ESOMAR

Innovation predictions in the era of Machine Learning

Exploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.

Sandeep Dutta interviews Oana Rengle for Research World

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

The death of evidence?

Sandeep Dutta interviews Oana Rengle for Research World

The power of market share projection

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The benefits, challenges, and opportunities social media provides as it continues to evolve in our society.

IQVIA takes 1st place, the tech-enabled industry continues to grow

Is your brand guilty of community-washing?