Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
The timeless five tests of the obvious
5 min readAs valid today as they were in 1916
Conscientious costs
4 min readDo people shop ethically when times are hard?
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
(and it’s all down to the P-word)
Social listening has a long way to go
8 min readDo you always have to generate primary data to arrive at Qual insights?
Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team
We are always right!
The importance of customer service
8 min readThe growing importance of customer service and how it is evolving as consumers become increasingly savvy and markets become increasingly complex.
COVID-19 Omicron retrospective
19 min readMy hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.
Social media in healthcare
8 min readHealthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.
Insights against chaos
7 min readthe Beirut explosion
Do we need a new vocabulary?
Top Tips from our Leaders and Innovators
5 min readSage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.
The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.
Embracing the future
2 min readDriving sustainability and innovations in the APAC market
AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.
How we can better connect at work
8 min readEvery person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.
Market research vs. UX research
11 min readWhy we need integration