Recent Articles

Insights tech is essential, but it’s not the point.

As valid today as they were in 1916

Do people shop ethically when times are hard?

How to solve the excessive complexity of the Insights profession?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

(and it’s all down to the P-word)

Do you always have to generate primary data to arrive at Qual insights?

Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team

We are always right!

The growing importance of customer service and how it is evolving as consumers become increasingly savvy and markets become increasingly complex.

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

Healthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.

the Beirut explosion

Do we need a new vocabulary?

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.

Driving sustainability and innovations in the APAC market

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

Why we need integration