Recent Articles

Personalization is vital for small business growth, helping brands stand out and connect with audiences personally. By customising digital experiences, businesses convert browsers into repeat customers and foster loyalty.

Insight Leaders are more likely to develop a playbook if they know the best practices and how it can help them succeed. Fortunately, best practice for insight success is James and the Insight Management Academy’s remit.

Discover the latest companies who have chosen to join the Esomar community as corporate members.

In a world flooded with data and AI content, genuine cultural insight is harder to find. The article suggests researchers should explore the fringes of culture, where overlooked behaviors and niches can signal future growth.

When departments drift into isolation, miscommunication becomes the default. Deadlines slip. Friction blooms. Collaboration stalls. But the problem isn’t the people — it’s the structure.

The insights industry has significantly improved its business impact over the past 15 years, according to GRBN’s Insights Maturity Study. This fourth article explores key drivers and strategies to strengthen consumer insights functions.

In a world of AI polish, messy becomes an act of resistance

The research industry is active on AI. The people closest to the work remain bystanders in the conversation.

With data collection now available at the press of a button, it can feel like marketers are drowning in information but starving for insights.

The global transition toward sustainable energy is accelerating at an unprecedented pace, and solar energy storage has emerged as one of the most critical components of this transformation.

For much of the past decade, the market research industry made real progress on data quality. Device fingerprinting, attention checks, speed controls and post-survey cleaning helped online research scale while limiting obvious fraud.

Insights from the 2024 Global Winners of Esomar's Research Got Talent

How Agentic AI Helps Insight Teams Cut Through Noise to Find What’s Real

I've spent the last year having coffee with Heads of Insight.

How PRIDE translated Interconnectedness and Empathy to ‘Mindful disposal’ for waste pickers in Bengaluru

A New Era of Clean Energy Transformation

What Autonomous Agent Adoption Tells Us About Trust and the Hype Cycle Ahead

Research in advertising has shown that share-of-voice (buzz), or more specifically excess share-of-voice, correlates to market share growth.

In January 2026, economic concerns remained top of mind in the U.S. and globally—though varying by market—according to the *What Worries the World* report, based on the long-running Ipsos Global Advisor survey across 29 countries.

It is with deep sadness that we announce the passing of our dear colleague and friend Kathy Joe, whose 47-year journey with Esomar helped shape the global research community.