Recent Articles

An outlook of what NPD cycles can look like with agentic AI and robotics

In a world flooded with data and AI content, genuine cultural insight is harder to find. The article suggests researchers should explore the fringes of culture, where overlooked behaviors and niches can signal future growth.

With data collection now available at the press of a button, it can feel like marketers are drowning in information but starving for insights.

I've spent the last year having coffee with Heads of Insight.

Rising Demand for Energy-Efficient Heating Systems Drives Global Growth

What Autonomous Agent Adoption Tells Us About Trust and the Hype Cycle Ahead

For much of the past decade, the market research industry made real progress on data quality. Device fingerprinting, attention checks, speed controls and post-survey cleaning helped online research scale while limiting obvious fraud.

It is with deep sadness that we announce the passing of our dear colleague and friend Kathy Joe, whose 47-year journey with Esomar helped shape the global research community.

The insights industry has significantly improved its business impact over the past 15 years, according to GRBN’s Insights Maturity Study. This fourth article explores key drivers and strategies to strengthen consumer insights functions.

In January 2026, economic concerns remained top of mind in the U.S. and globally—though varying by market—according to the *What Worries the World* report, based on the long-running Ipsos Global Advisor survey across 29 countries.

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The research industry is active on AI. The people closest to the work remain bystanders in the conversation.

Research in advertising has shown that share-of-voice (buzz), or more specifically excess share-of-voice, correlates to market share growth.

In a world of AI polish, messy becomes an act of resistance

Insights from the 2024 Global Winners of Esomar's Research Got Talent

In this Esomar Global Prices Study 2025 article, expert Shinichi Hosokawa discusses the challenges of online qualitative projects and panel fatigue in the industry.

How more data can sabotage synthetic consumer accuracy and why AI research needs domain-aware design.

After close to 30 years in market research, I have seen just about everything. The good, the bad and the “why are we even doing this” moments.

As speed becomes the priority in organisations, qualitative research risks losing depth, complexity and insight — making protected time for deep listening essential.

What it means, how to assess it, and why the market signal matters