Recent Articles

Those pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.

This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

Oh good. Another article espousing the secrets of persuading young consumers.

Devising solutions that have both a global and local impact

A US$ 153 billion insights industry – What has changed since 2023?

Anatomy of social for 18-25

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

Kim Smouter finds out about the supply ecosystem in market research

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.

Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.

Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

Tech is essential, but it’s not the point

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

Do you always have to generate primary data to arrive at Qual insights?