Recent Articles

The post-pandemic recovery is in its fifth gear.

Devising solutions that have both a global and local impact

Anatomy of social for 18-25

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.

Tech is essential, but it’s not the point

Do you always have to generate primary data to arrive at Qual insights?

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

The death of evidence?

How to target consumers this Black Friday during record levels of inflation…

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.

In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.

Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?