Recent Articles

Devising solutions that have both a global and local impact

The death of evidence?

Do you always have to generate primary data to arrive at Qual insights?

Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.

Ad-hoc market research involves customized, one-time studies with specific objectives and personalized methodologies. We evaluated ChatGPT's performance in this type of research.

The post-pandemic recovery is in its fifth gear.

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

The ever-expanding role of data science in driving decisions and shaping strategies within organisations

Behavioural science in quantitative research: Part three

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.

In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.

How to target consumers this Black Friday during record levels of inflation…

Marketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

Supporting business model bravery by innovating customer research

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.