Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
Sandeep Dutta interviews Oana Rengle for Research World
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
Personality psychology
6 min readBehavioural science in quantitative research: Part three
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.