Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Innovation in inflationary times Part 1
6 min readA playbook for innovation leaders in the CPG/FMCG industry
ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 1.
5 min readThose pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?
This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.
In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.
Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?
Devising solutions that have both a global and local impact
Gen Z blah, blah, blah
5 min readOh good. Another article espousing the secrets of persuading young consumers.
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.
The social media Behavior Equation
5 min readAnatomy of social for 18-25
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.
How are research methods evolving?
5 min readThis excerpt is from ESOMAR’s Global Market Research 2024, a key report providing an overview of the global insights industry and market research sector.
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.
Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?
Kim Smouter finds out about the supply ecosystem in market research
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?