Recent Articles

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?

Devising solutions that have both a global and local impact

From the methods that matter to career paths to cuisine & culture

Anatomy of social for 18-25

Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.

Tech is essential, but it’s not the point

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

Do you always have to generate primary data to arrive at Qual insights?

Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.

Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.

How to target consumers this Black Friday during record levels of inflation…

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.

In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.