Recent Articles

Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.

In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.

The post-pandemic recovery is in its fifth gear.

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

The ICC/Esomar International Code on Market, Opinion and Social Research and Data Analytics has long served as the industry’s ethical compass.

This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.

The landscape of global data privacy

The secret behind brands that grow margins while others cut prices.

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry

Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

What is synthetic data, how can we use it, and what are the risks?

A playbook for innovation leaders in the CPG/FMCG industry

Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer

The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

Those pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?

Sales and market research – how do they rub along together, if at all?

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?

Devising solutions that have both a global and local impact