Recent Articles

Together we can make a positive impact in 2022. Here’s to the future of women!

This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.

The post-pandemic recovery is in its fifth gear.

The global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry

This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.

The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry

Apple App Store has become one of the most wanted mobile marketplaces among the world's developers

Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

Sales and market research – how do they rub along together, if at all?

The landscape of global data privacy

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

A playbook for innovation leaders in the CPG/FMCG industry

How to turn the art of qual into a science of impact?

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

What is synthetic data, how can we use it, and what are the risks?