Recent Articles

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

Apple App Store has become one of the most wanted mobile marketplaces among the world's developers

In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.

The post-pandemic recovery is in its fifth gear.

Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.

The secret behind brands that grow margins while others cut prices.

Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

The landscape of global data privacy

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!

What is synthetic data, how can we use it, and what are the risks?

Sales and market research – how do they rub along together, if at all?

A playbook for innovation leaders in the CPG/FMCG industry

Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

Those pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?