Recent Articles

The post-pandemic recovery is in its fifth gear.

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.

Exploring the Roadblocks to Reliable Insights and Actionable Data

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.

Tech is essential, but it’s not the point

Do you always have to generate primary data to arrive at Qual insights?

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

The death of evidence?

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

How to target consumers this Black Friday during record levels of inflation…

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.

In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?

The important work that PepsiCo is doing around sustainability

How to turn the art of qual into a science of impact?