Recent Articles

Devising solutions that have both a global and local impact

Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.

Tech is essential, but it’s not the point

Do you always have to generate primary data to arrive at Qual insights?

The post-pandemic recovery is in its fifth gear.

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.

The death of evidence?

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.

How to target consumers this Black Friday during record levels of inflation…

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?

Supporting business model bravery by innovating customer research

Marketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.