Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
Sandeep Dutta interviews Oana Rengle for Research World
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
Devising solutions that have both a global and local impact
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Unlocking innovation
5 min read3 Steps toward insights democratisation
In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software