Recent Articles

The landscape of global data privacy

What is synthetic data, how can we use it, and what are the risks?

Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry

A playbook for innovation leaders in the CPG/FMCG industry

This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

Those pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

Devising solutions that have both a global and local impact

Anatomy of social for 18-25

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?

Sales and market research – how do they rub along together, if at all?

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?

Oh good. Another article espousing the secrets of persuading young consumers.

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.