Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Social listening has a long way to go
8 min readDo you always have to generate primary data to arrive at Qual insights?
The social media Behavior Equation
5 min readAnatomy of social for 18-25
ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry
Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
Sandeep Dutta interviews Oana Rengle for Research World
Personality psychology
6 min readBehavioural science in quantitative research: Part three
In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
The post-pandemic recovery is in its fifth gear.
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?