Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.
The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.
Climate Asia: World's largest study on people's climate change experiences
Sandeep Dutta interviews Oana Rengle for Research World
Understanding employee ownership
7 min readTransitioning to employee-owned business models to incent and empower your workforce.
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
Insight Climate Collective
5 min readCreating an industry action plan to address climate issues
Trends as a catalyst for innovation
3 min readPrioritise, Apply, and Create to where it takes your organisation.
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
The importance of cross-media measurement
10 min readJackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.
The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!
How to design an effective brand tracker
4 min readDemystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
Forecasting trends
5 min readInsights experts on 2022 consumer behaviour
The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both
Climate Asia: World's largest study on people's climate change experiences
Delivering the deliverable
6 min readA plea for storytelling
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.