Recent Articles

To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.

How the power of perception, performance, and people can intersect to drive the success of an organisation.

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

Devising solutions that have both a global and local impact

The challenges and benefits of data-driven storytelling in today’s business world

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.

Tell us about your life one year from now.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

A playbook for innovation leaders in the CPG/FMCG industry

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

Business intelligence platforms in a market research world