Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.
Do you know how consumers really feel about your brand, communications or category?
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
Climate Asia: World's largest study on people's climate change experiences
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
Personality psychology
6 min readBehavioural science in quantitative research: Part three
Understanding employee ownership
7 min readTransitioning to employee-owned business models to incent and empower your workforce.
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.
The importance of cross-media measurement
10 min readJackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
Insight Climate Collective
5 min readCreating an industry action plan to address climate issues
Trends as a catalyst for innovation
3 min readPrioritise, Apply, and Create to where it takes your organisation.
How to design an effective brand tracker
4 min readDemystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
Sandeep Dutta interviews Oana Rengle for Research World
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Climate Asia: World's largest study on people's climate change experiences