Recent Articles

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

Climate Asia: World's largest study on people's climate change experiences

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.

Perspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.

Marketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.

The death of evidence?

The important work that PepsiCo is doing around sustainability

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?

Climate Asia: World's largest study on people's climate change experiences

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.

Transitioning to employee-owned business models to incent and empower your workforce.

Jackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.

Creating an industry action plan to address climate issues

France’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.