Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
…What now? Pricing insights
9 min readPerspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.
Climate Asia: World's largest study on people's climate change experiences
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
Do you know how consumers really feel about your brand, communications or category?
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Understanding employee ownership
7 min readTransitioning to employee-owned business models to incent and empower your workforce.
Climate Asia: World's largest study on people's climate change experiences
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
The importance of cross-media measurement
10 min readJackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.
Insight Climate Collective
5 min readCreating an industry action plan to address climate issues
The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.
The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.
Personality psychology
6 min readBehavioural science in quantitative research: Part three
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.
How to design an effective brand tracker
4 min readDemystifying brand tracking with insights from quantilope’s Guide to Brand Tracking