Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The value of diversity
7 min readHow diversity is driving value in market research and beyond.
Crises and community
4 min readDid the pandemic really bring us closer together?
The Evolution of Insights in CPG
16 min readVinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.
The human element of connection and service has been a key point of differentiation after the pandemic.
Highlights from the ESOMAR Congress 2022 in Toronto
Flying high in the face of failure
8 min readThe right way to innovate
Gaming to innovate research and insights
27 min readThe growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers
Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.
Two leaders in the market research space with a strong technology focus
This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.
What is the secret of happiness?
7 min readAsking the world a question
Co-branding
6 min readHow to combat potential pitfalls using behavioural research
Climate crisis
7 min readUsing data and insight to tackle problems for the planet
While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.
Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.
Research World is back!
4 min readThe industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary
Big data analytics: Role of automation
9 min readThanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic
From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.