Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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2 December 2021

Asking the world a question


5 June 2024
in General

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.


10 January 2022

Using Effect Size statistics to inform business decisions


Co-branding

6 min read
7 December 2022

How to combat potential pitfalls using behavioural research


16 June 2022

Did the pandemic really bring us closer together?


5 November 2021

The human element of connection and service has been a key point of differentiation after the pandemic.


13 October 2022
in Opinions

Highlights from the ESOMAR Congress 2022 in Toronto


13 September 2022

How diversity is driving value in market research and beyond.


1 June 2022

The right way to innovate


6 September 2022

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers


4 May 2024

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.


27 June 2023

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.


3 May 2022
in General

Two leaders in the market research space with a strong technology focus


21 February 2022

Different reactions to the pandemic


17 January 2024

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.


26 April 2023

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.


Climate crisis

7 min read
25 November 2021

Using data and insight to tackle problems for the planet


Evolution

5 min read
28 February 2022

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)


17 June 2024

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.


9 April 2024

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.

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