Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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13 September 2022

How diversity is driving value in market research and beyond.


16 June 2022

Did the pandemic really bring us closer together?


5 June 2024
in General

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.


5 November 2021

The human element of connection and service has been a key point of differentiation after the pandemic.


13 October 2022
in Opinions

Highlights from the ESOMAR Congress 2022 in Toronto


1 June 2022

The right way to innovate


6 September 2022

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers


29 May 2024

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.


3 May 2022
in General

Two leaders in the market research space with a strong technology focus


27 June 2023

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.


2 December 2021

Asking the world a question


Co-branding

6 min read
7 December 2022

How to combat potential pitfalls using behavioural research


Climate crisis

7 min read
25 November 2021

Using data and insight to tackle problems for the planet


8 December 2022

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.


17 June 2024

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.


2 February 2022
in General

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary


18 November 2021

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.


3 November 2021
in General

Step 2 – The company location from the point of view of consumers and employees


21 February 2022

Different reactions to the pandemic


17 January 2024

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.

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