Recent Articles

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Tell us about your life one year from now.

How academic institutions can integrate advanced market research tools

How can market research improve decision-making and business’s contribution to sustainable development?

Different reactions to the pandemic

Consumer response to the rising cost-of-living crisis in the Gulf countries

Do people shop ethically when times are hard?

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.

How the power of perception, performance, and people can intersect to drive the success of an organisation.

This excerpt is from ESOMAR’s Global Market Research 2024, a key report providing an overview of the global insights industry and market research sector.

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

Using data and insight to tackle problems for the planet

How to exploit external data sources for consumer understanding

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

The metaverse

Why is an inclusive question important when you want to get the right answer?