Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Insight250 nominations for 2023 now officially open.

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

The case for replacing occasions with context in your insights development.

All those interested in understanding how to establish procedures in order to maintain data security

We are the chefs. Data are our ingredients.

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

Facebook’s new parent company name and logo, Meta

Those pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Two leading experts focus on enhancing the productivity and culture of their operations

There is a greater need to get the right data and insights faster for global brands and researchers alike

Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society

Now how do we stay there?

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences