Recent Articles

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.

But concerns exist.

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

Different reactions to the pandemic

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

Review, projections & implications for Q1 2022

The Data Analytics sector continues to propel the insights industry in Europe.

How to combat potential pitfalls using behavioural research

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.

What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

Using data and insight to tackle problems for the planet

Reviewing the top tips of 2022 ( Part 1)

......and four ways to cure them