Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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24 January 2023
in Opinions

Reviewing the top tips of 2022 ( Part 2)


23 April 2024

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.


Omicron

5 min read
20 December 2021

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.


Beyond the hype

5 min read
11 August 2022

Innovation predictions in the era of Machine Learning


18 January 2022

Two leading experts focus on enhancing the productivity and culture of their operations


6 March 2023

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report


10 March 2023
in General

Read the series of articles written by incredible women for International Women's Week!


14 November 2023
in General

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.


4 January 2022

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021


15 December 2022

Part Three: Understanding habitual and deliberate consumer decision behaviour


29 October 2024

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.


6 December 2021

The context for insights and analytics in harnessing the power of artificial intelligence in 2022


8 July 2022

All those interested in understanding how to establish procedures in order to maintain data security


We got there!

6 min read
12 October 2022
in Opinions

Now how do we stay there?


5 July 2022

The importance of face-to-face networking and research.


8 August 2023

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.


10 March 2023
in General

Download quantilope’s full guide to learn more


21 December 2021

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.


23 November 2022

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


17 July 2023

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

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