Recent Articles

Part Three: Understanding habitual and deliberate consumer decision behaviour

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This analysis examines why the US prolonged the Pandemic and the implications for the future

All those interested in understanding how to establish procedures in order to maintain data security

There is a greater need to get the right data and insights faster for global brands and researchers alike

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

Debrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

We are always right!

Taking product development to the next level

Using non-exec roles, technology, and humour in innovation and leadership

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.

Supporting the highest levels of global enterprise complexity

Rosaline Hester discusses how advancements in market research and evolutions in insight technology are impacting consumer understanding, competitive analysis, and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.

How has the pandemic reshaped the industry requiring us to reformulate its value points

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.