Recent Articles

Read the series of articles written by incredible women for International Women's Week!

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

Reviewing the top tips of 2022 ( Part 2)

I’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

Two leading experts focus on enhancing the productivity and culture of their operations

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

Delve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.

Part Three: Understanding habitual and deliberate consumer decision behaviour

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

Innovation predictions in the era of Machine Learning

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

JICs, Joint Industry Committees & MOCs, Media Owner Committees