Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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24 January 2023
in Opinions

Reviewing the top tips of 2022 ( Part 2)


10 March 2023
in General

Read the series of articles written by incredible women for International Women's Week!


6 March 2023

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report


10 December 2021

I’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.


14 November 2023
in General

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.


29 October 2024

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.


18 January 2022

Two leading experts focus on enhancing the productivity and culture of their operations


28 September 2022

The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.


23 April 2024

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.


Omicron

5 min read
20 December 2021

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.


29 December 2023
in General

Delve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.


Beyond the hype

5 min read
11 August 2022

Innovation predictions in the era of Machine Learning


17 July 2023

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.


15 December 2022

Part Three: Understanding habitual and deliberate consumer decision behaviour


4 January 2022

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021


21 December 2021

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.


11 November 2024

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird


8 March 2024

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions


8 August 2023

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.


6 December 2021

The context for insights and analytics in harnessing the power of artificial intelligence in 2022

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