Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Popular Clear
26 November 2021

Trump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months


22 February 2022
in General

Crispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award


25 September 2023

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.


9 August 2023

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.


17 November 2023

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.


9 December 2021

Since happiness is such a fundamental concept, it touches all aspects of life including market research.


2 November 2021

Insights from the Insight250: Q&A with Crispin Beale - Mark Harrington


28 November 2022

It’s time to make text data part of your insights strategy


30 June 2023
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


28 June 2023

When it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!


18 July 2022

What is the best research method?


25 January
in General

This edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.


Advertorial Series
3 March 2022
in General

Modernising Western Governors University’s research approach


11 July 2023
in General

The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.


6 February
in General

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.


Advertorial Series
8 August 2022
in General

Exploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.


28 October 2021

Pivot to minimalism....?


12 January

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.


Advertorial Series
27 July 2022

The power of market share projection

1 13 14 15 16 17 18 19 20 28