Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Top tips from 2022
6 min readReviewing the top tips of 2022 ( Part 2)
No fear, no regrets!
3 min readRead the series of articles written by incredible women for International Women's Week!
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.
EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.
The importance of flexible working
18 min readTwo leading experts focus on enhancing the productivity and culture of their operations
The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.
The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.
Omicron
5 min readWe need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.
Trust, transparency, and advocacy in action
< 1 min readDelve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.
Beyond the hype
5 min readInnovation predictions in the era of Machine Learning
When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.
Part Three: Understanding habitual and deliberate consumer decision behaviour
2022 Top tips (part 2)
8 min readAs promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021
The evolution of electric vehicles
7 min readDan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.
Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird
Women in Research: Larissa Chase
3 min readAs a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions
Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022