Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Top tips from 2022
6 min readReviewing the top tips of 2022 ( Part 2)
The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.
Omicron
5 min readWe need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.
Beyond the hype
5 min readInnovation predictions in the era of Machine Learning
The importance of flexible working
18 min readTwo leading experts focus on enhancing the productivity and culture of their operations
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report
No fear, no regrets!
3 min readRead the series of articles written by incredible women for International Women's Week!
In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.
2022 Top tips (part 2)
8 min readAs promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021
Part Three: Understanding habitual and deliberate consumer decision behaviour
EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
All those interested in understanding how to establish procedures in order to maintain data security
We got there!
6 min readNow how do we stay there?
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.
Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.
How to achieve best-in-class insights
5 min readDownload quantilope’s full guide to learn more
The evolution of electric vehicles
7 min readDan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.