Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Discussing data quality
10 min readDebrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.
The impact of Insights on CPG
6 min readThis edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.
Starting an insights-driven business
9 min readGood research starts with ‘why’ and ends with the right decision
Greener, better, stronger
3 min readHow can market research improve decision-making and business’s contribution to sustainable development?
Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Data Degradation
10 min readYour surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.
Policymakers should give greater consideration to long-term outcomes of nudges
Insight250 jury
5 min readInternational Jury for the 2023 Insight250 Awards announced
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Apple App Store has become one of the most wanted mobile marketplaces among the world's developers
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Research budgets
Climate Asia: World's largest study on people's climate change experiences
A threat to the industry?
7 min readThe internalisation of the insights function
You CAN make sense of the nonsensical
4 min readIt’s time to make text data part of your insights strategy
Defaults
7 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.
Preserving survey integrity
< 1 min readDoes the naked eye always beat an automated approach?