Online research trends in the Middle East
< 1 min readDiscover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.
Measuring the value of data democratisation
< 1 min readJow Reckitt calculates the value created by increasing access to consumer knowledge
Explore the transformative synergy between humans and AI in the realm of market research. Uncover the pivotal role AI plays in shaping the future of market research, emphasizing the harmonious integration of technology with human expertise.
Future of experiences for human engagement
< 1 min readExplore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola.
Ending packaged water one insight at a time
< 1 min readJoin Virginia Yanquilevich, CEO of Dopper, as she unveils the company's bold mission to eradicate the environmental toll of packaged water.
Delve into the impact of technology on research speed versus quality, emphasizing the risk of short-term gains neglecting long-term effects.
Welcome to the future of AI in travel planning! In this session, Mahmoud Yassin, Senior Data Manager at booking.com, takes the stage to discuss the integration of ChatGPT in revolutionizing travel experiences.
Explore how Danone is revolutionizing its innovation pipeline with search research and analytics.
Join Rodrik Sorbi of DVJ Insights and Maarten Van Es of bol.com as they delve into the world of TikTok to engage with Gen Z.
Client-centric AI solutions: A panel discussion
< 1 min readExplore the transformative impact of AI in market research through insights from industry leaders.