Brewing insights and networking at Belgium's CUBE event.
In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.
Observations and takeaways from the AI Forum
Pros & cons: The dual faces of AI
3 min readThe successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The post-pandemic recovery is in its fifth gear.
Why is an inclusive question important when you want to get the right answer?
Does keeping it in-house pose a threat to research agencies?
Enriching qualitative insights
2 min readA recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.
The evolution of research methods
5 min readOver two round table sessions, we (a collection of clients and suppliers from a wide range of countries, including Japan and Tunisia) discussed the implications of AI on the evolution of research methods.