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ESOMAR

23 January
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


17 January

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.


17 January
in General

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.


15 January
in General

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.


12 January

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.


10 January
in General

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.


8 January
in General

Uncover challenges, complexities, and innovative solutions in measuring attention.


8 January
in General

Explore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."


5 January
in General

Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.


5 January
in General

Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.

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