Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Lessons on how to surf the AI wave
3 min readThe recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.
On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.
Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.
Two cents on the price of research
5 min readInflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023
What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?
Challenges for insight generation come from within
Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.