2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
Almost all of the world’s regions experienced a substantial increase in user experience research since 2019
This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
Beyond its limits
4 min readThe metaverse
The 2022 lattice of research methods
3 min readQuantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending
Read the series of articles written by incredible women for International Women's Week!
I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.