From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.
In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.
Is the “Right Price” in the room now?
4 min readEight “dummy” projects to describe the pricing mechanism within the Market Research Industry.
Consumer behaviour in the era of AI
2 min readIn this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.
ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.
The revolution in audience attention measurement
< 1 min readUncover challenges, complexities, and innovative solutions in measuring attention.
The Choice Factory with Richard Shotton
< 1 min readExplore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."
Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.
Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.
In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements