ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.
The revolution in audience attention measurement
< 1 min readUncover challenges, complexities, and innovative solutions in measuring attention.
The Choice Factory with Richard Shotton
< 1 min readExplore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."
Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.
Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.
In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements
Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.
Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.
ESOMAR: Membership Value and Future Direction
< 1 min readESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.
North America meet up: Connection for impact
< 1 min readLearn about the upcoming events and partnerships that ESOMAR is engaging in, including TMRE, Online Career Fairs, and collaborations with Wire and the University of Georgia, hosted by Jean-Marc Léger, Bob Birdsell, and Marie Melsheimer.