The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

A US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

Looking back to the rise of online panels may be illustrative in charting the path of synthetic respondents

An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.