Recent Articles

Using Effect Size statistics to inform business decisions

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

The right way to innovate

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

Did the pandemic really bring us closer together?

A playbook for innovation leaders in the CPG/FMCG industry

How diversity is driving value in market research and beyond.

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

Using research to help create a customer-centric organisation

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.

Crispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award

Reviewing the top tips of 2022 ( Part 2)

Insight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

Discover insights on insights

Driving sustainability and innovations in the APAC market

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.