Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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14 November 2023
in General

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.


22 May 2023

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!


8 March 2024

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions


22 December 2023
in General

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.


11 April 2023
in Opinions

A sit down with Dan Foreman, Chairman, ZappiStore


17 October 2023

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.


3 November 2021
in General

Step 2 – The company location from the point of view of consumers and employees


8 March 2022
in General

Using augmented reality to delve into consumer insights


28 December 2021

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series


21 December 2021

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.


18 January 2022

Two leading experts focus on enhancing the productivity and culture of their operations


21 January 2022

How brands can cut through the noise and create genuine connections with customers


2 September 2024
in General

Insight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.


5 January 2022

What can we learn from the observed mergers and aquisitions activity?


15 December 2022

Part Three: Understanding habitual and deliberate consumer decision behaviour


3 November 2022

Join our speakers as they identify these critical lessons and what to consider for the future of market research.


17 May 2023

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.


19 July 2023

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.


AI: All-Inputs

5 min read
4 October 2023

We are the chefs. Data are our ingredients.


8 August 2023

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

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