Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
UX in Games to Win in Korea
4 min readAsia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.
The value of diversity
7 min readHow diversity is driving value in market research and beyond.
Crises and community
4 min readDid the pandemic really bring us closer together?
Innovation in inflationary times Part 3
7 min readA playbook for innovation leaders in the CPG/FMCG industry
From academia to action: bridging traditional ethnography and consumer insights
Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Putting customers first
6 min readUsing research to help create a customer-centric organisation
Top tips from 2022
6 min readReviewing the top tips of 2022 ( Part 2)
The Global Insights Overview
3 min readIn the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.
Embracing the future
2 min readDriving sustainability and innovations in the APAC market
In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.
Discover insights on insights
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.
The State of the Insights Industry
6 min readInsight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.
Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.
This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report