Recent Articles

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

Using Effect Size statistics to inform business decisions

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

The right way to innovate

How diversity is driving value in market research and beyond.

Did the pandemic really bring us closer together?

A playbook for innovation leaders in the CPG/FMCG industry

Crispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

Using research to help create a customer-centric organisation

Reviewing the top tips of 2022 ( Part 2)

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

Learn about the importance of humour when it comes to leadership and decision making.

Two leading experts focus on enhancing the productivity and culture of their operations