Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing
What will consumers do as prices continue to rise?
This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.
Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.
The importance of C-level talent to success
10 min readHow the power of perception, performance, and people can intersect to drive the success of an organisation.
Learn about the importance of humour when it comes to leadership and decision making.
In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.
The sunset of Significance Testing
9 min readUsing Effect Size statistics to inform business decisions
The value of diversity
7 min readHow diversity is driving value in market research and beyond.
The importance of flexible working
18 min readTwo leading experts focus on enhancing the productivity and culture of their operations
AI will always trend towards the middle. Cultural intelligence is your unfair advantage. Insight should provoke, not pacify. It should rebel, not regress. That’s how you avoid the Coldplay Effect.
In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.
2022 Top tips (part 1)
9 min readAs 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series
Lattice of research
12 min readThe importance of market context, categorisation, and the “Lattice of Research”
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Top tips from 2022
6 min readReviewing the top tips of 2022 ( Part 2)
Innovation in inflationary times Part 3
7 min readA playbook for innovation leaders in the CPG/FMCG industry



















