Recent Articles

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

This is the first in a three-part series drawn from We Live Context’s whitepaper, Beyond the Algorithm, created to help brand strategists decode the emotional undercurrents driving consumer behaviour in a world increasingly shaped by AI and algorithms.

What will consumers do as prices continue to rise?

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

How the power of perception, performance, and people can intersect to drive the success of an organisation.

Using Effect Size statistics to inform business decisions

Learn about the importance of humour when it comes to leadership and decision making.

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.

The importance of market context, categorisation, and the “Lattice of Research”

Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.

How diversity is driving value in market research and beyond.

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

Two leading experts focus on enhancing the productivity and culture of their operations

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Reviewing the top tips of 2022 ( Part 2)

A playbook for innovation leaders in the CPG/FMCG industry

Did the pandemic really bring us closer together?

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.