Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Top Tips from our Leaders and Innovators
5 min readSage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.
Highlights from the ESOMAR Congress 2022 in Toronto
Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Putting customers first
6 min readUsing research to help create a customer-centric organisation
Top tips from 2022
6 min readReviewing the top tips of 2022 ( Part 2)
The Global Insights Overview
3 min readIn the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.
Embracing the future
2 min readDriving sustainability and innovations in the APAC market
UX in Games to Win in Korea
4 min readAsia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.
From academia to action: bridging traditional ethnography and consumer insights
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.
Discover insights on insights
In 2023, there's a notable shift from domestic to international clients, reversing trends seen during the pandemic.
In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
The State of the Insights Industry
6 min readInsight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.
This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report