Recent Articles

Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.

Digital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.

The metaverse

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

Learn about the importance of humour when it comes to leadership and decision making.

What will consumers do as prices continue to rise?

Two leading experts focus on enhancing the productivity and culture of their operations

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series

How the power of perception, performance, and people can intersect to drive the success of an organisation.

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

Using Effect Size statistics to inform business decisions

How diversity is driving value in market research and beyond.

The importance of market context, categorisation, and the “Lattice of Research”

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.