Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
What will consumers do as prices continue to rise?
The importance of C-level talent to success
10 min readHow the power of perception, performance, and people can intersect to drive the success of an organisation.
This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.
The sunset of Significance Testing
9 min readUsing Effect Size statistics to inform business decisions
This is the first in a three-part series drawn from We Live Context’s whitepaper, Beyond the Algorithm, created to help brand strategists decode the emotional undercurrents driving consumer behaviour in a world increasingly shaped by AI and algorithms.
Lattice of research
12 min readThe importance of market context, categorisation, and the “Lattice of Research”
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
Learn about the importance of humour when it comes to leadership and decision making.
The value of diversity
7 min readHow diversity is driving value in market research and beyond.
The importance of flexible working
18 min readTwo leading experts focus on enhancing the productivity and culture of their operations
In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.
In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.
Wind energy is a key solution for sustainable energy and reducing carbon emissions. The global wind turbine market is expected to exceed USD 325.6 billion by 2034, driven by technology and supportive policies.
2022 Top tips (part 1)
9 min readAs 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series
Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.
Innovation in inflationary times Part 3
7 min readA playbook for innovation leaders in the CPG/FMCG industry
Top tips from 2022
6 min readReviewing the top tips of 2022 ( Part 2)
Crises and community
4 min readDid the pandemic really bring us closer together?
Putting customers first
6 min readUsing research to help create a customer-centric organisation