Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
But concerns exist.
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.
Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.
2022 Top tips (part 1)
9 min readAs 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series
The State of the Insights Industry
6 min readInsight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
The importance of flexible working
18 min readTwo leading experts focus on enhancing the productivity and culture of their operations
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.
Research World is back!
4 min readThe industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary
When will we start to give a damn?
5 min readHaving attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!
From the methods that matter to career paths to cuisine & culture
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees
Avatar – Nextgen market research
6 min readUsing augmented reality to delve into consumer insights
Learn about the importance of humour when it comes to leadership and decision making.
AI: All-Inputs
5 min readWe are the chefs. Data are our ingredients.
Maximising the potential of data
8 min readAn expert perspective on the impact of data on engaging audiences and driving customer and employee experiences
Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.



















