Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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1 October 2023

But concerns exist.


22 February 2022

Crispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award


22 December 2023
in General

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.


25 July 2024

Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.


5 May 2022

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.


28 December 2021

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series


2 September 2024
in General

Insight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.


27 July 2022

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


4 November 2021

Learn about how Nestle uncovered pre-market feedback for an ad campaign.


18 January 2022

Two leading experts focus on enhancing the productivity and culture of their operations


14 October 2021

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.


2 February 2022
in General

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary


22 May 2023

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!


9 December 2025
in General

From the methods that matter to career paths to cuisine & culture


3 November 2021
in General

Step 2 – The company location from the point of view of consumers and employees


8 March 2022
in General

Using augmented reality to delve into consumer insights


20 October 2021

Learn about the importance of humour when it comes to leadership and decision making.


AI: All-Inputs

5 min read
4 October 2023

We are the chefs. Data are our ingredients.


11 January 2022

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences


19 July 2023

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.

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