Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Beyond the hype
5 min readInnovation predictions in the era of Machine Learning
In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.
The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.
The importance of flexible working
18 min readTwo leading experts focus on enhancing the productivity and culture of their operations
Omicron
5 min readWe need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.
How to achieve best-in-class insights
5 min readDownload quantilope’s full guide to learn more
In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.
2022 Top tips (part 2)
8 min readAs promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
Part Three: Understanding habitual and deliberate consumer decision behaviour
We got there!
6 min readNow how do we stay there?
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.
Trust, transparency, and advocacy in action
< 1 min readDelve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.
All those interested in understanding how to establish procedures in order to maintain data security
Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The evolution of electric vehicles
7 min readDan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.
“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.
It’s time to nominate your heroes!
7 min readInsight250 nominations for 2023 now officially open.