Recent Articles

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

Using augmented reality to delve into consumer insights

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series

Step 2 – The company location from the point of view of consumers and employees

Insight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.

Two leading experts focus on enhancing the productivity and culture of their operations

Crispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award

How brands can cut through the noise and create genuine connections with customers

What can we learn from the observed mergers and aquisitions activity?

Part Three: Understanding habitual and deliberate consumer decision behaviour

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

Gustavo Alvarez discusses the role market research plays in the food and nutrition industry across Latin America, how insight innovations are impacting the industry and how brands effectively connect with consumers.

Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.