Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.
Flying high in the face of failure
8 min readThe right way to innovate
Crises and community
4 min readDid the pandemic really bring us closer together?
This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.
The value of diversity
7 min readHow diversity is driving value in market research and beyond.
Innovation in inflationary times Part 3
7 min readA playbook for innovation leaders in the CPG/FMCG industry
Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.
In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The State of the Insights Industry
6 min readInsight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.
Putting customers first
6 min readUsing research to help create a customer-centric organisation
The Global Insights Overview
3 min readIn the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.
Top tips from 2022
6 min readReviewing the top tips of 2022 ( Part 2)
In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
Discover insights on insights
Embracing the future
2 min readDriving sustainability and innovations in the APAC market