Recent Articles

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

Part Two: Choosing among three models for building direct customer relationships

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

A sit down with Dan Foreman, Chairman, ZappiStore

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

But concerns exist.

Insight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series

Two leading experts focus on enhancing the productivity and culture of their operations

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

Learn about the importance of humour when it comes to leadership and decision making.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

Using augmented reality to delve into consumer insights