Recent Articles

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

How brands can cut through the noise and create genuine connections with customers

Brand ‘moo-vers‘ and shakers

Delve into the leadership secrets of James Sallows as he discusses the power of trust, transparency, and building advocacy to leave a lasting impact in the industry.

JICs, Joint Industry Committees & MOCs, Media Owner Committees

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

Read the series of articles written by incredible women for International Women's Week!

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.

Insight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.

Two leading experts focus on enhancing the productivity and culture of their operations

Reviewing the top tips of 2022 ( Part 2)

Read the series of articles written by incredible women for International Women's Week!

I’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.