Recent Articles

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Crispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award

Part Two: Choosing among three models for building direct customer relationships

Insight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

But concerns exist.

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

Two leaders in the market research space with a strong technology focus

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Learn about the importance of humour when it comes to leadership and decision making.

Reaching high confidence of research results through mixed methods

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.

A sit down with Dan Foreman, Chairman, ZappiStore