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This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

Crispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award

Two leading experts focus on enhancing the productivity and culture of their operations

Insight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.

Step 2 – The company location from the point of view of consumers and employees

Using augmented reality to delve into consumer insights

Learn about the importance of humour when it comes to leadership and decision making.

What can we learn from the observed mergers and aquisitions activity?

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.

Part Three: Understanding habitual and deliberate consumer decision behaviour