Recent Articles

Crispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report

In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth.

A sit down with Dan Foreman, Chairman, ZappiStore

This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.

But concerns exist.

Insight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

As 2021 comes to a close it is an ideal time to review the sage advice from the ‘Insights from the Insight250’ series

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Two leading experts focus on enhancing the productivity and culture of their operations

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

Learn about the importance of humour when it comes to leadership and decision making.

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

Using augmented reality to delve into consumer insights

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

An expert perspective on the impact of data on engaging audiences and driving customer and employee experiences