Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The evolution of work
7 min readLearn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
Insights technology
5 min readThe importance of innovation and leadership in insights technology
Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.
Shobservatory research chronicles: In short!!
< 1 min readKeeping it brief
Downshifting lifestyles
6 min readWhat does this mean for brands?
Alexa, stop spying on me
6 min readNew research shows that brands need to focus more than ever on earning people’s trust in how they use data.
The state of women in the #MRX workplace
6 min readTogether we can make a positive impact in 2022. Here’s to the future of women!
Avatar – Nextgen market research
6 min readUsing augmented reality to delve into consumer insights
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
From phone calls to online research
3 min readModernising Western Governors University’s research approach
Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.
The future of AI in market research
6 min readIt’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.
Insight Climate Collective
5 min readCreating an industry action plan to address climate issues
Unlocking innovation
5 min read3 Steps toward insights democratisation
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”
Market research for academics
4 min readHow academic institutions can integrate advanced market research tools
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
TikTok is the future
2 min readIn this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data