Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Understanding implicit associations
2 min readUnderstanding implicit associations
Integrating AI into market research
6 min readTo ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.
Excellence, rigour, and creativity
13 min readInsight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.
AI - bane or boon for market research?
6 min readChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.
Supporting the highest levels of global enterprise complexity
The Adultification of Black girls
8 min readAnd its implications for a multicultural community.
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
Picking the Winners - perspectives from the Insight250 Judges (Part 2
The case for replacing occasions with context in your insights development.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
What can and can't tech do? Some may see stars and others Orion
Raising the bar on quality sample
2 min readIntroducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Insight250 jury
5 min readInternational Jury for the 2023 Insight250 Awards announced
Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry