Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
This edition features the powerhouse and expert in market research and polling, Ben Page, Global Chief Executive Officer of IPSOS
Post-COVID healthcare in Latin America
6 min readThe first and most intriguing question we can ask about post-COVID is whether we are already there or not.
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
Happiness, language, and personality
9 min readSince happiness is such a fundamental concept, it touches all aspects of life including market research.
ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.
Communicating insight with impact
15 min readIndustry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
The feedback on reporting
< 1 min readEnjoy the latest edition of the Shobservatory Research Chronicles.
Everything you want to know about ResTech
15 min readWhat is “research technology” and Why Is It booming? Answers to the questions in the webinar
What is the secret of happiness?
7 min readAsking the world a question
Change your organisation’s instead
The impact of colour
8 min readWim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.
Apple App Store has become one of the most wanted mobile marketplaces among the world's developers
November 14 reforecast due to OSHA rule stay
15 min readTrump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months
Climate crisis
7 min readUsing data and insight to tackle problems for the planet
Ethical brands in pandemic times
6 min readStep 3 – The workspace environment and atmosphere
The importance of Diversity & Inclusion
11 min readJan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.
Big data analytics: Role of automation
9 min readThanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.