Recent Articles

How has the pandemic reshaped the industry requiring us to reformulate its value points

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

An assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.

Highlights of the IIEX conference in Austin, Texas

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

Two leaders in the market research space with a strong technology focus

Insights tech is essential, but it’s not the point.

As valid today as they were in 1916

Do people shop ethically when times are hard?

How to solve the excessive complexity of the Insights profession?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

(and it’s all down to the P-word)

Do you always have to generate primary data to arrive at Qual insights?

Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team

We are always right!

The growing importance of customer service and how it is evolving as consumers become increasingly savvy and markets become increasingly complex.

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

Healthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.