Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
What if
7 min readEditorial on the ESOMAR Congress 2022
What will consumers do as prices continue to rise?
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
Beyond the hype
5 min readInnovation predictions in the era of Machine Learning
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
Sandeep Dutta interviews Oana Rengle for Research World
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.
Welcome to the Twatterverse!
5 min readThe death of evidence?
Sandeep Dutta interviews Oana Rengle for Research World
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Getting NPD just right
2 min readThe power of market share projection
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
IQVIA takes 1st place, the tech-enabled industry continues to grow
The c-word
4 min readIs your brand guilty of community-washing?
Shobservatory Research Chronicles: Brand Purpose
< 1 min readWhat is the best research method?
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
The global impact and reach of research
11 min readThe global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry
Three key barriers to behaviour change
6 min readAttitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.
All those interested in understanding how to establish procedures in order to maintain data security