Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.
Shobservatory research chronicles: In short!!
< 1 min readKeeping it brief
Downshifting lifestyles
6 min readWhat does this mean for brands?
Alexa, stop spying on me
6 min readNew research shows that brands need to focus more than ever on earning people’s trust in how they use data.
The state of women in the #MRX workplace
6 min readTogether we can make a positive impact in 2022. Here’s to the future of women!
Avatar – Nextgen market research
6 min readUsing augmented reality to delve into consumer insights
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
From phone calls to online research
3 min readModernising Western Governors University’s research approach
Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.
The future of AI in market research
6 min readIt’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.
Insight Climate Collective
5 min readCreating an industry action plan to address climate issues
Unlocking innovation
5 min read3 Steps toward insights democratisation
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”
Market research for academics
4 min readHow academic institutions can integrate advanced market research tools
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
TikTok is the future
2 min readIn this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award
Kim Smouter finds out about the supply ecosystem in market research
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic