Recent Articles

Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.

Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”

Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.

Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.

Best practices for crafting a discussion guide that results in effective research.

And its implications for a multicultural community.

The biggest consumer trends of the year

Market and opinion research provides a snapshot of current conditions. In today's VUCA world—volatile, uncertain, complex, and ambiguous—decision-makers need data that informs both the present and the future.

(A written debate from Crispin Beale, Simon Chadwick, Mike Stevens and Finn Raben)

Unpacking conflict & tensions across consumers' multiple identities

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

To ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.

It’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.

This year, consumers are taking back control

How to wield market research methodology and technology to grow and convert customers

IQVIA takes 1st place, the tech-enabled industry continues to grow

Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.

A record-breaking 4.5 million workers quit their job in November 2021, while a total of 43+ million workers quit their jobs across all of 2021.

Almost all of the world’s regions experienced a substantial increase in user experience research since 2019

It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.