Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Three key barriers to behaviour change
6 min readAttitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.
Top 10 global consumer trends 2022
6 min readThis year, consumers are taking back control
Respondent Engagement
5 min readThe 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
The future of AI in market research
6 min readIt’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.
A journey for many lifetimes
< 1 min readDan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.
Integrating AI into market research
6 min readTo ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
Kim Smouter finds out about the supply ecosystem in market research
The state of women in the #MRX workplace
6 min readTogether we can make a positive impact in 2022. Here’s to the future of women!
Here are a few highlights the Remesh content team uncovered.
Best practices for crafting a discussion guide that results in effective research.
(and it’s all down to the P-word)
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
Top 10 global consumer trends 2023
7 min readThe biggest consumer trends of the year
Downshifting lifestyles
6 min readWhat does this mean for brands?
AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.
The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.
Innovation in inflationary times Part 1
6 min readA playbook for innovation leaders in the CPG/FMCG industry
Market research vs. UX research
11 min readWhy we need integration