Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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23 April

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.


5 October 2023
in General

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.


6 April 2023
in General

Reaching high confidence of research results through mixed methods


7 March

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.


17 January
in General

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.


5 January
in General

ESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.


5 January
in General

Join Greg Matheson, CEO of iResTech, as he delves into the disruptive yet beneficial role of AI in combating fraud in the industry and how dtect can solve these issues for cleaner, better survey results.


27 March
in General

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.


5 January
in General

Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.


23 March

JICs, Joint Industry Committees & MOCs, Media Owner Committees


5 January
in General

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!


18 December 2023

A favourable wind crosses the region.


5 January
in General

Delve into the impact of technology on research speed versus quality, emphasizing the risk of short-term gains neglecting long-term effects.


5 January
in General

Explore the transformative synergy between humans and AI in the realm of market research. Uncover the pivotal role AI plays in shaping the future of market research, emphasizing the harmonious integration of technology with human expertise.


5 January
in General

Welcome to the future of AI in travel planning! In this session, Mahmoud Yassin, Senior Data Manager at booking.com, takes the stage to discuss the integration of ChatGPT in revolutionizing travel experiences.


27 October 2023
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


5 January
in General

Learn about the upcoming events and partnerships that ESOMAR is engaging in, including TMRE, Online Career Fairs, and collaborations with Wire and the University of Georgia, hosted by Jean-Marc Léger, Bob Birdsell, and Marie Melsheimer.


5 June
in General

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.


5 January
in General

Discover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.


5 January
in General

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.

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