Recent Articles

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.

Like many professionals in this industry, I arrived here by accident rather than design.

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.

Step 1 – The Brand DNA: history, vision and mission to build upon

Neuroscience breaks through the hype

Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?

France’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.

Change your organisation’s instead

Behavioural Tech-heads: What technology needs to learn from behavioural science

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

How to benchmark your research projects with ESOMAR's Global Prices Study

The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

A favourable wind crosses the region.

Internalization in market research is trending, driven by technological advancements, leading to a balance between in- and outsourcing, while strategic insights and foresights remain vital for growth amid increasing demands and resource constraints.

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.