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Getting a good night's rest

Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.

Learnings from the Dynata RISE Awards

Join Greg Matheson, CEO of iResTech, as he delves into the disruptive yet beneficial role of AI in combating fraud in the industry and how dtect can solve these issues for cleaner, better survey results.

Exploring the intricate landscape of AI and its effects on the insights sector, announcing our award-winning papers, plus more dancing - this time with a special performance to unveil our 2024 Congress location.

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

JICs, Joint Industry Committees & MOCs, Media Owner Committees

Explore the transformative synergy between humans and AI in the realm of market research. Uncover the pivotal role AI plays in shaping the future of market research, emphasizing the harmonious integration of technology with human expertise.

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!

Delve into the impact of technology on research speed versus quality, emphasizing the risk of short-term gains neglecting long-term effects.

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.

For this series, join us at our ESOMAR Latam Conference in Mexico City as we interview speakers from the event. The interviews are be conducted in Spanish, Portuguese and English.

Learn about the upcoming events and partnerships that ESOMAR is engaging in, including TMRE, Online Career Fairs, and collaborations with Wire and the University of Georgia, hosted by Jean-Marc Léger, Bob Birdsell, and Marie Melsheimer.

Welcome to the future of AI in travel planning! In this session, Mahmoud Yassin, Senior Data Manager at booking.com, takes the stage to discuss the integration of ChatGPT in revolutionizing travel experiences.

A favourable wind crosses the region.

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

Reaching high confidence of research results through mixed methods