Recent Articles

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!

"Given these judges' diverse experiences and insight, I spoke with several of them to get their thoughts and perspectives on two different topics around Insight250."

The power of marketing and insights to increase consumer understanding.

"If you, as a brand or company, are taking a stance on cultural issues, who and what are you trying to influence?"

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

SimilarWeb, the official measure of the digital world, goes beyond surveys.

Like many professionals in this industry, I arrived here by accident rather than design.

A favourable wind crosses the region.

Insight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

We’ve always been wary of tech. But eventually, each new tech gets absorbed in a new normal, and life goes on... with man still in control! Is AI different?

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.

A take on the adoption rate of smart home devices

Discover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.

Explore the transformative synergy between humans and AI in the realm of market research. Uncover the pivotal role AI plays in shaping the future of market research, emphasizing the harmonious integration of technology with human expertise.

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.