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It’s clear that businesses and organisations around the world need to measure a different sort of success.

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

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Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.

Teamwork makes the dream work!

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

These two regions,continue in their struggle

What is the best research method?

Industry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.

Picking the Winners - perspectives from the Insight250 Judges (Part 2

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.

Research budgets

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.

Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.