Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.
The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.
Is the eternal risk of complete internalisation real?
In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.
The post-pandemic recovery is in its fifth gear.
Does keeping it in-house pose a threat to research agencies?
The Data Analytics sector continues to propel the insights industry in Europe.
The importance of cross-media measurement
10 min readJackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.
There is a greater need to get the right data and insights faster for global brands and researchers alike
Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.
This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.
The 2022 lattice of research methods
3 min readQuantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending
The true cost of the “data rush”
6 min readThis article appeared, in full, in ESOMAR’s Global Market Research 2022 report
What can and can't tech do? Some may see stars and others Orion
A threat to the industry?
7 min readThe internalisation of the insights function
These two regions,continue in their struggle
Positive regional growth, but sufficient?
The turnover left untapped in the past two years, may well haunt the industry for longer.
Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.
The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021