Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: ESOMAR Reports Clear
13 December 2023
in General

Is the eternal risk of complete internalisation real?


6 December 2023

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.


29 November 2023
in General

The post-pandemic recovery is in its fifth gear.


22 November 2023
in General

Does keeping it in-house pose a threat to research agencies?


15 November 2023

The Data Analytics sector continues to propel the insights industry in Europe.


19 June 2023
in General

Jackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.


18 May 2023
in General

There is a greater need to get the right data and insights faster for global brands and researchers alike


17 May 2023

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.


5 April 2023
in General

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report.


20 March 2023
in General

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending


6 March 2023
in General

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report


6 February 2023
in General

What can and can't tech do? Some may see stars and others Orion


23 January 2023
in General

The internalisation of the insights function


9 January 2023
in General

These two regions,continue in their struggle


5 December 2022
in General

Positive regional growth, but sufficient?


21 November 2022
in General

The turnover left untapped in the past two years, may well haunt the industry for longer.


7 November 2022
in General

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.


26 October 2022
in General

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021


16 May 2022
in General

How has the pandemic reshaped the industry requiring us to reformulate its value points


25 April 2022
in General

How to solve the excessive complexity of the Insights profession?

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