Recent Articles

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.

Reviewing the top tips of 2022 ( Part 1)

Stay tuned for another 12 months of valuable and engaging content from our contributors and us

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

Highlights from the ESOMAR Congress 2022 in Toronto

Now how do we stay there?

Servant leadership has been shown time and again to be the long-term road to sustained success.

Editorial on the ESOMAR Congress 2022

The death of evidence?

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.

Highlights of the IIEX conference in Austin, Texas

As valid today as they were in 1916

(and it’s all down to the P-word)

Sales and market research – how do they rub along together, if at all?

Our role in providing impactful insights to business issues

A plea for storytelling

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?