António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.
No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference
El entorno enérgico que caracteriza el evento de ESOMAR en Latinoamérica enfatiza el poder transformador de la investigacion de mercado, subrayando la crucial importancia de involucrar a las nuevas generaciones y de abogar por una sociedad igualitaria.
If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.
The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.