Recent Articles

Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.

Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”

Market and opinion research provides a snapshot of current conditions. In today's VUCA world—volatile, uncertain, complex, and ambiguous—decision-makers need data that informs both the present and the future.

Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.

Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.

And its implications for a multicultural community.

Best practices for crafting a discussion guide that results in effective research.

The market research landscape is evolving rapidly. As we near 2025, innovative brands are embracing new trends to stay competitive.

The biggest consumer trends of the year

(A written debate from Crispin Beale, Simon Chadwick, Mike Stevens and Finn Raben)

Unpacking conflict & tensions across consumers' multiple identities

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

To ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.

It’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.

This year, consumers are taking back control

Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.

This article presents case studies on AI's role in enhancing market research and driving business success.

How to wield market research methodology and technology to grow and convert customers

It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.

As market research evolves, fully permissioned first-party data will become crucial in 2025. Three significant shifts are changing how businesses engage with consumers, making this data indispensable.