Recent Articles

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Challenges for insight generation come from within

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

Is the eternal risk of complete internalisation real?

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

The post-pandemic recovery is in its fifth gear.

Does keeping it in-house pose a threat to research agencies?

The Data Analytics sector continues to propel the insights industry in Europe.

With industry's growth on the rise, some countries are struggling to keep pace.

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.