Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Exploring the Roadblocks to Reliable Insights and Actionable Data
Downshifting lifestyles
6 min readWhat does this mean for brands?
Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.
The growing impact of AI on Data & Insights
10 min readAlex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.
Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.
The future of market research
6 min readFrom researcher to business partner: A new mindset for market researchers to elevate their value proposition
The six secrets of successful insights
5 min readWhat is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?
Congress 2023 AI Arcade Stage
< 1 min readFreely available videos from the Congerss 2023 in Amsterdam
To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.
The impact of Insights on entertainment
9 min readThis edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.
Insights technology
5 min readThe importance of innovation and leadership in insights technology
The evolution of research
9 min readAn assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?
The social media Behavior Equation
5 min readAnatomy of social for 18-25
Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.
Market research vs. UX research
11 min readWhy we need integration
The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.
Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.
Part one: Leveraging the Direct Customer Relationship Flywheel