Recent Articles

A US$ 153 billion insights industry – What has changed since 2023?

The growing importance of both community and collaboration in the research space and the professional world overall.

The 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research

Why we need integration

From the methods that matter to career paths to cuisine & culture

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.

Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.

Exploring the Roadblocks to Reliable Insights and Actionable Data

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.

The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.

Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.

The importance of innovation and leadership in insights technology

As we embark on the exciting journey of technological progress, we ask ourselves how can we in insights take advantage of AI rather than have it take advantage of us? How much can it amplify our capabilities?

How to be a respondent-centric researcher?

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?

Behavioural science in quantitative research Part 1

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.