Recent Articles

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

Exploring the Roadblocks to Reliable Insights and Actionable Data

From researcher to business partner: A new mindset for market researchers to elevate their value proposition

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?

An assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.

The growing importance of both community and collaboration in the research space and the professional world overall.

Why we need integration

Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.

To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.

The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.

The 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research

Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.

Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?

The importance of innovation and leadership in insights technology

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.

As we embark on the exciting journey of technological progress, we ask ourselves how can we in insights take advantage of AI rather than have it take advantage of us? How much can it amplify our capabilities?