Recent Articles

From researcher to business partner: A new mindset for market researchers to elevate their value proposition

An assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.

The growing importance of both community and collaboration in the research space and the professional world overall.

Exploring the Roadblocks to Reliable Insights and Actionable Data

Why we need integration

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?

The 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.

Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.

To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.

The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.

The importance of innovation and leadership in insights technology

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.

As we embark on the exciting journey of technological progress, we ask ourselves how can we in insights take advantage of AI rather than have it take advantage of us? How much can it amplify our capabilities?

How to be a respondent-centric researcher?

Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?

This excerpt is from ESOMAR’s Global Market Research 2024, a key report providing an overview of the global insights industry and market research sector.

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?