Recent Articles

Exploring the Roadblocks to Reliable Insights and Actionable Data

AI has long promised to change the way we live, but until now, it has remained as technology at the margins. Not anymore! Ian Morris, in his book ‘Why The West Rules’, sums up human progress as ‘almost invisible until it isn’t’.

What does this mean for brands?

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.

From researcher to business partner: A new mindset for market researchers to elevate their value proposition

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?

To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.

Freely available videos from the Congerss 2023 in Amsterdam

The importance of innovation and leadership in insights technology

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.

The ICC/Esomar International Code on Market, Opinion and Social Research and Data Analytics has long served as the industry’s ethical compass.

Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?

An assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.

Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Anatomy of social for 18-25

The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.

Why we need integration

Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.