Recent Articles

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

Why we need integration

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?

How to be a respondent-centric researcher?

As we embark on the exciting journey of technological progress, we ask ourselves how can we in insights take advantage of AI rather than have it take advantage of us? How much can it amplify our capabilities?

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.

"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?

Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.

The importance of innovation and leadership in insights technology

Behavioural science in quantitative research Part 1

Together we can make a positive impact in 2022. Here’s to the future of women!

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.

The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.

To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.

Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.

Happily, a lot has happened in the field of statistics since the Roaring Twenties, when writers such as Dashiell Hammett and Ernest Hemmingway were getting their careers underway.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.