Recent Articles

Oh good. Another article espousing the secrets of persuading young consumers.

As we embark on the exciting journey of technological progress, we ask ourselves how can we in insights take advantage of AI rather than have it take advantage of us? How much can it amplify our capabilities?

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.

The global nature of research and how advancements in technology and methodology are driving change, both good and bad for the industry

The death of evidence?

Tech is essential, but it’s not the point

Part one in a three-part series that explores synthetic respondents and their impact on the market research industry.

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?

Happily, a lot has happened in the field of statistics since the Roaring Twenties, when writers such as Dashiell Hammett and Ernest Hemmingway were getting their careers underway.

This article acknowledges the leaps AI has made for our industry but also highlights the pitfalls of distancing ourselves from the people we seek to understand.

Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.

The benefits, challenges, and opportunities social media provides as it continues to evolve in our society.

Part one: Leveraging the Direct Customer Relationship Flywheel

The landscape of global data privacy

Do you always have to generate primary data to arrive at Qual insights?

Increasing brand health and wealth in Indonesia

Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.