Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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18 May
in General

There is a greater need to get the right data and insights faster for global brands and researchers alike

15 November 2022
in General

Insight250 nominations for 2023 now officially open.

22 May

Having attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!

10 July

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

3 May

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

11 October 2022

Research used to be playful.

27 October 2022

How to reduce the spread of COVID-19 within primary and secondary schools.

21 February

The challenges and benefits of data-driven storytelling in today’s business world

4 January 2022

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

18 January 2022

Two leading experts focus on enhancing the productivity and culture of their operations

20 October 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


6 min read
30 August 2022
in General

Using non-exec roles, technology, and humour in innovation and leadership

10 January 2022

Using Effect Size statistics to inform business decisions

Advertorial Series
8 July 2022

All those interested in understanding how to establish procedures in order to maintain data security

10 March
in General

Read the series of articles written by incredible women for International Women's Week!

8 June 2022
in General

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

9 March

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.

13 February

The case for replacing occasions with context in your insights development.

Advertorial Series
8 August 2022
in General

Exploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.

30 June 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

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