Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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17 February 2022

Emotional values are the key to brand loyalty.


14 January 2022

Review, projections & implications for Q1 2022


9 February 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


Omicron

5 min read
20 December 2021

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.


5 January
in General

Freely available videos from the Congerss 2023 in Amsterdam


8 March 2023

Prioritise, Apply, and Create to where it takes your organisation.


23 October 2023

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.


5 January 2022

What can we learn from the observed mergers and aquisitions activity?


19 June 2023
in General

Jackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.


Evolution

5 min read
28 February 2022
in General

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)


6 December 2021

The context for insights and analytics in harnessing the power of artificial intelligence in 2022


6 September 2022

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers


30 November 2022

How to exploit external data sources for consumer understanding


21 March 2022
in General

Shy recovery after strong pandemic impact


23 October 2023

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.


27 July 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


Winners

9 min read
25 January 2022

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.


10 December 2021

I’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.


Advertorial Popular
3 April 2023

Shiny objects vs. insight breakthroughs.


18 November 2021

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

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