Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The importance of cross-media measurement
10 min readJackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.
Trends as a catalyst for innovation
3 min readPrioritise, Apply, and Create to where it takes your organisation.
The industry in Europe
5 min readTurbulence in European insights during the pandemic, tempered by the tech-enabled industry
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.
The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.
Discover insights on insights
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.
Conscientious costs
4 min readDo people shop ethically when times are hard?
Gaming to innovate research and insights
27 min readThe growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.
Climate Asia: World's largest study on people's climate change experiences
The 2021 Insights industry M&A frenzy
8 min readWhat can we learn from the observed mergers and aquisitions activity?
How to exploit external data sources for consumer understanding
Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.
Understanding consumers' emotional connections with a product or brand is increasingly critical
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
COVID-19 forecast in the USA
28 min readReview, projections & implications for Q1 2022
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)