Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
There is a greater need to get the right data and insights faster for global brands and researchers alike
It’s time to nominate your heroes!
7 min readInsight250 nominations for 2023 now officially open.
When will we start to give a damn?
5 min readHaving attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!
AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.
Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2
Let’s bring play back to research
7 min readResearch used to be playful.
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
2022 Top tips (part 2)
8 min readAs promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021
The importance of flexible working
18 min readTwo leading experts focus on enhancing the productivity and culture of their operations
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Leadership
6 min readUsing non-exec roles, technology, and humour in innovation and leadership
The sunset of Significance Testing
9 min readUsing Effect Size statistics to inform business decisions
All those interested in understanding how to establish procedures in order to maintain data security
Read the series of articles written by incredible women for International Women's Week!
There are complex factors involved in implementing global segmentations and where they often fall down is in their communication
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
The case for replacing occasions with context in your insights development.
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.