Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Gaming to innovate research and insights
27 min readThe growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
Winners
9 min readAs 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.
The importance of cross-media measurement
10 min readJackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.
Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
Big data analytics: Role of automation
9 min readThanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.
Trends as a catalyst for innovation
3 min readPrioritise, Apply, and Create to where it takes your organisation.
In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.
When will we start to give a damn?
5 min readHaving attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!
The growing impact of AI on Data & Insights
10 min readAlex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.
Read the series of articles written by incredible women for International Women's Week!
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
November 2021 COVID-19 forecast & commentary
24 min readThis analysis examines why the US prolonged the Pandemic and the implications for the future