Recent Articles

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

A strong recovery in 2021, but was it enough?

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

Consumer response to the rising cost-of-living crisis in the Gulf countries

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

The metaverse

A playbook for innovation leaders in the CPG/FMCG industry

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

What makes an Insight250 Winner

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

How can market research improve decision-making and business’s contribution to sustainable development?

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.