Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
Unlocking innovation
5 min read3 Steps toward insights democratisation
What makes for interesting investment
5 min readWhat makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
The industry in Europe
5 min readTurbulence in European insights during the pandemic, tempered by the tech-enabled industry
Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.
Electric vehicle marketing
7 min readUnlocking behaviour of electric vehicle owners and opportunities for EV marketers
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.
Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.
Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.
Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.
The importance of advanced analytics
8 min readThis edition features an expert in market research and advanced analytics.
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.
How can AI support insights professionals in bringing insights to life and building compelling narratives?
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 2.
3 min readThis is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.
Climate crisis
7 min readUsing data and insight to tackle problems for the planet