Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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3 November 2021
in General

Step 2 – The company location from the point of view of consumers and employees


23 November 2023

Why is an inclusive question important when you want to get the right answer?


Evolution

5 min read
28 February 2022

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)


4 April 2024
in General

What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.


4 May 2024

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.


25 October 2023

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.


8 December 2021

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.


Winners

9 min read
25 January 2022

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.


9 April 2024

If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.


22 March 2023

......and four ways to cure them


6 January 2022

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.


4 November 2021

Learn about how Nestle uncovered pre-market feedback for an ad campaign.


8 March 2022
in General

Using augmented reality to delve into consumer insights


23 February 2022
in General

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data


1 October 2023

But concerns exist.


9 January 2024

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?


Top tips

6 min read
17 January 2023
in Opinions

Reviewing the top tips of 2022 ( Part 1)


17 February 2022

Emotional values are the key to brand loyalty.


9 March 2023

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.


21 March 2022

Shy recovery after strong pandemic impact

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