Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Climate crisis
7 min readUsing data and insight to tackle problems for the planet
What is the secret of happiness?
7 min readAsking the world a question
In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.
Do we need a new vocabulary?
Preserving survey integrity
< 1 min readDoes the naked eye always beat an automated approach?
Pivot to minimalism....?
Top tips from 2022
6 min readReviewing the top tips of 2022 ( Part 2)
Trends as a catalyst for innovation
3 min readPrioritise, Apply, and Create to where it takes your organisation.
Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry
A “fireside” chat with PepsiCo’s Sioned Winfield
November 14 reforecast due to OSHA rule stay
15 min readTrump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months
The battle for meat-free
6 min readBrand ‘moo-vers‘ and shakers
Insight250 jury
5 min readInternational Jury for the 2023 Insight250 Awards announced
No fear, no regrets!
3 min readRead the series of articles written by incredible women for International Women's Week!
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
The three key pillars of sustainability
8 min readThe important work that PepsiCo is doing around sustainability
Understanding consumers' emotional connections with a product or brand is increasingly critical
The judge's perspective - part 2
9 min readCrispin sits down with several Insights250 judges to get their thoughts and perspectives on a few different topics around the award