Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
What is the secret of happiness?
7 min readAsking the world a question
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
Why is an inclusive question important when you want to get the right answer?
How AI affects your day to day
2 min readIn this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.
Insight moments and mindsets
8 min readWalid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.
Small-scale responders
4 min readHow community can alleviate the cost-of-living crisis
Putting customers first
6 min readUsing research to help create a customer-centric organisation
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover insights on insights
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.
The 2021 Insights industry M&A frenzy
8 min readWhat can we learn from the observed mergers and aquisitions activity?
Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.
Read the series of articles written by incredible women for International Women's Week!
AI: All-Inputs
5 min readWe are the chefs. Data are our ingredients.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.