Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees
Why is an inclusive question important when you want to get the right answer?
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.
Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.
How AI affects your day to day
2 min readIn this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.
ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.
Winners
9 min readAs 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.
If we don’t do something, we will not have any respondents left. Exploring the causes of lower survey quality and the main solutions to overcome the problem from the perspectives of market research and insights industry stakeholders.
Five symptoms of stagnant brands
6 min read......and four ways to cure them
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
Avatar – Nextgen market research
6 min readUsing augmented reality to delve into consumer insights
TikTok is the future
2 min readIn this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data
But concerns exist.
There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?
Top tips
6 min readReviewing the top tips of 2022 ( Part 1)
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
Insights into Africa and the Middle East
4 min readShy recovery after strong pandemic impact