Recent Articles

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

The metaverse

A playbook for innovation leaders in the CPG/FMCG industry

Shy recovery after strong pandemic impact

What will consumers do as prices continue to rise?

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Using Effect Size statistics to inform business decisions

The human element of connection and service has been a key point of differentiation after the pandemic.

......and four ways to cure them

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry

The importance of market context, categorisation, and the “Lattice of Research”

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

Digital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers