Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
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The Global Insights Overview
3 min readIn the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.
Unlocking AI's true potential while protecting the industry.
In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.
Observations and takeaways from the AI Forum
Teamwork makes the dream work!
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Insight250 jury
5 min readInternational Jury for the 2023 Insight250 Awards announced
The revolution in audience attention measurement
< 1 min readUncover challenges, complexities, and innovative solutions in measuring attention.
If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.
The importance of ethics
9 min readLearn about the impact of ethics on marketing, insights and market research
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
JICs, Joint Industry Committees & MOCs, Media Owner Committees
Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.
Everything you want to know about ResTech
15 min readWhat is “research technology” and Why Is It booming? Answers to the questions in the webinar
Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?
End of pandemic phase for Europe and the US?
23 min readIn November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.
Omni-channel
5 min readNeuroscience breaks through the hype
Taking tracker analytics online
2 min readCrunch Automation scripting for streamlined, almost instant data analysis and insights delivery.
The State of the Insights Industry
6 min readInsight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.