Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The impact of colour
8 min readWim Hamaekers, who is the founder of One Inch Whale, serves as the Managing Director of Thin Slicing and is the Belgium Representative for ESOMAR.
This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.
Does keeping it in-house pose a threat to research agencies?
Omicron
5 min readWe need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.
This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.
What can and can't tech do? Some may see stars and others Orion
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.
Is the “Right Price” in the room now?
4 min readEight “dummy” projects to describe the pricing mechanism within the Market Research Industry.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.
Ethical brands in pandemic times
6 min readStep 3 – The workspace environment and atmosphere
Imagination
5 min readThe future of insights
The turnover left untapped in the past two years, may well haunt the industry for longer.
Facebook’s new parent company name and logo, Meta
Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.