Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
With industry's growth on the rise, some countries are struggling to keep pace.
Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.
Imagination
5 min readThe future of insights
November 14 reforecast due to OSHA rule stay
15 min readTrump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months
Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.
This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.
Women in Research: Ileana Tejeda
3 min readCurious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.
Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.
Observations and takeaways from the AI Forum
Interviewing the World’s Insight Leaders
7 min readInsights from the Insight250: Q&A with Crispin Beale - Mark Harrington
Sir Martin Sorrell, Executive Chairman, S4 Capital Scott Spirit, Chief Growth Officer, S4 Capital
Part of the Insight from the Insight250 series. Kristin Luck, ESOMAR President is interviewed by Crispin Beale.
ESOMAR Latin America Conference 2023
4 min readEditorial
A threat to the industry?
7 min readThe internalisation of the insights function
Pros & cons: The dual faces of AI
3 min readThe successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.
It’s clear that businesses and organisations around the world need to measure a different sort of success.
On the human-AI partnership
< 1 min readWhen it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!
Apple App Store has become one of the most wanted mobile marketplaces among the world's developers
Getting NPD just right
2 min readThe power of market share projection
Insight250 jury
5 min readInternational Jury for the 2023 Insight250 Awards announced