Recent Articles

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

Crunch Automation scripting for streamlined, almost instant data analysis and insights delivery.

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

It’s clear that businesses and organisations around the world need to measure a different sort of success.

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

The Data Analytics sector continues to propel the insights industry in Europe.

The post-pandemic recovery is in its fifth gear.

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?

“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”

This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Understanding implicit associations

How to benchmark your research projects with ESOMAR's Global Prices Study

Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

"Given these judges' diverse experiences and insight, I spoke with several of them to get their thoughts and perspectives on two different topics around Insight250."

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.