Recent Articles

Floating power plants (FPPs) are gaining traction in the shifting global energy market, projected to exceed USD 8.6 billion by 2034, addressing electricity demand in land-constrained or unstable grid regions.

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

It’s not new news that we humans love a bit of escapism and brands have been capitalising on that for decades.

Dan Wish's leadership journey unveils a holistic approach encompassing team empowerment, strategic partnerships, global leadership finesse, conflict resolution, and unwavering leadership values.

With industry's growth on the rise, some countries are struggling to keep pace.

Second part of a conversation with two individuals who are disrupting the creative advertising space through insight and innovation: Sir Martin Sorrell, Executive Chairman of S4 Capital and Scott Spirit, its Chief Growth Officer.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.

Editorial

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.

We are the chefs. Data are our ingredients.

What can we learn from the observed mergers and aquisitions activity?

What can and can't tech do? Some may see stars and others Orion

Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.

Part Three: Understanding habitual and deliberate consumer decision behaviour

“Think like a content creator” is a suggestion I keep hearing as we at Alpha-Diver continually look for ways to make our insights more actionable and easier for clients to digest and disseminate within their organizations.

Why Collective Intelligence is the real payoff of AI

There is a greater need to get the right data and insights faster for global brands and researchers alike

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.