Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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Advertorial Series
4 November 2021

Learn about how Nestle uncovered pre-market feedback for an ad campaign.


Advertorial Series
13 May

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.


6 January
in General

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.


Advertorial Series
14 July

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?


Advertorial Series
8 August
in General

Exploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.


10 December 2021

I’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.


21 March
in General

Shy recovery after strong pandemic impact


Advertorial Series
6 October 2021
in General

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing


Evolution

5 min read
28 February
in General

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)


Omicron

5 min read
20 December 2021

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.


17 December 2021
in Opinions

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry


4 August
in General

Sandeep Dutta interviews Oana Rengle for Research World


8 April

Healthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.


3 January

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers


Advertorial Popular
25 October 2021

Discover insights on insights


8 December 2021
in General

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.


14 March
in General

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.


5 January
in General

What can we learn from the observed mergers and aquisitions activity?


6 December 2021

The context for insights and analytics in harnessing the power of artificial intelligence in 2022


Winners

9 min read
25 January
in General

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

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