Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
5 Trends Shaping Market Research in 2025
2 min readThe market research landscape is evolving rapidly. As we near 2025, innovative brands are embracing new trends to stay competitive.
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
Insight innovation and leadership in media
11 min readChristian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
Devising solutions that have both a global and local impact
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.
Unlocking innovation
5 min read3 Steps toward insights democratisation
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
The power of now
5 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Understanding employee ownership
7 min readTransitioning to employee-owned business models to incent and empower your workforce.