Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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17 December 2021

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry


13 December 2022

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.


10 October 2022

Supporting business model bravery by innovating customer research


25 March 2022
in General

Why showing empathy is not as easy as it may sound?


12 January 2023
in Opinions

Stay tuned for another 12 months of valuable and engaging content from our contributors and us


19 February

The market research landscape is evolving rapidly. As we near 2025, innovative brands are embracing new trends to stay competitive.


16 March 2022
in Opinions

Sales and market research – how do they rub along together, if at all?


28 September 2023

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.


17 October 2022

Business intelligence platforms in a market research world


25 April 2022

How to solve the excessive complexity of the Insights profession?


16 August 2022

Crispin interviews Dr. Parves Khan, CEO at ESOMAR


14 March 2023
in General

Devising solutions that have both a global and local impact


14 July 2022

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?


3 February 2022

The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.


1 March 2022

3 Steps toward insights democratisation


Predictive qual

6 min read
21 October 2021

How to turn the art of qual into a science of impact?


1 November 2021

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.


The power of now

5 min read
23 March 2022

Behavioural Tech-heads: What technology needs to learn from behavioural science


18 January 2023

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


22 March 2022

Transitioning to employee-owned business models to incent and empower your workforce.

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