Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Innovation in inflationary times Part 2
5 min readA playbook for innovation leaders in the CPG/FMCG industry
How to design an effective brand tracker
4 min readDemystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.
Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
Avatar – Nextgen market research
6 min readUsing augmented reality to delve into consumer insights
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
The meaning of Servant Leadership
6 min readServant leadership has been shown time and again to be the long-term road to sustained success.
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
Insight Climate Collective
5 min readCreating an industry action plan to address climate issues
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees
Innovation in inflationary times Part 3
7 min readA playbook for innovation leaders in the CPG/FMCG industry
Electric vehicle marketing
7 min readUnlocking behaviour of electric vehicle owners and opportunities for EV marketers
Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.
Delivering the deliverable
6 min readA plea for storytelling