Recent Articles

Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.

Perspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.

Do you know how consumers really feel about your brand, communications or category?

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

the Beirut explosion

Editorial on the ESOMAR Congress 2022

Our role in providing impactful insights to business issues

Making outcomes more meaningful, whilst insights become more valuable and valued.

Highlights of the IIEX conference in Austin, Texas

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?

Part one in a three-part series that explores synthetic respondents and their impact on the market research industry.

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.

Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both

As valid today as they were in 1916

Those pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.