Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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26 May 2022

A playbook for innovation leaders in the CPG/FMCG industry

Advertorial Popular
1 July 2022

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking

Advertorial Series
14 July 2022

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?

26 January

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

12 May 2022
in General

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

2 March 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.

12 January
in Opinions

Stay tuned for another 12 months of valuable and engaging content from our contributors and us

29 March

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

8 March 2022
in General

Using augmented reality to delve into consumer insights

21 January 2022

How brands can cut through the noise and create genuine connections with customers

9 September 2022
in Opinions

Servant leadership has been shown time and again to be the long-term road to sustained success.

Advertorial Series
18 March 2022

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

2 February 2022
in General

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

1 March 2022
in General

Creating an industry action plan to address climate issues

Advertorial Series
5 May 2022

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

3 November 2021
in General

Step 2 – The company location from the point of view of consumers and employees

2 June 2022

A playbook for innovation leaders in the CPG/FMCG industry

3 January 2022

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

Advertorial Series
13 May 2022

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

20 January 2022

A plea for storytelling

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