Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
Insights into Africa and the Middle East
4 min readShy recovery after strong pandemic impact
Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
Omicron
5 min readWe need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.
ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry
Sandeep Dutta interviews Oana Rengle for Research World
Social media in healthcare
8 min readHealthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.
Electric vehicle marketing
7 min readUnlocking behaviour of electric vehicle owners and opportunities for EV marketers
Discover insights on insights
ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.
Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.
The 2021 Insights industry M&A frenzy
8 min readWhat can we learn from the observed mergers and aquisitions activity?
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
Winners
9 min readAs 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.