Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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21 June

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.


9 March 2022

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.


14 November 2022

How to target consumers this Black Friday during record levels of inflation…


31 March 2022
in General

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.


28 April 2022
in Opinions

As valid today as they were in 1916


Advertorial Series
14 July 2022

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?


9 September 2022
in Opinions

Servant leadership has been shown time and again to be the long-term road to sustained success.


28 March 2022
in General

What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)


13 December 2022

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.


7 March

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?


16 October
in General

What is synthetic data, how can we use it, and what are the risks?


26 May 2022

A playbook for innovation leaders in the CPG/FMCG industry


20 January 2022

A plea for storytelling


16 December 2021

Tell us about your life one year from now.


11 May 2022

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.


Advertorial Popular
1 July 2022

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking


2 March 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.


8 December 2022

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.


3 May 2022
in General

Two leaders in the market research space with a strong technology focus


17 December 2021
in Opinions

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry

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