Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

Filtered by: Popular Clear
19 September 2022
in General

Marketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.


Advertorial Series
18 March 2022

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.


10 October 2022

Supporting business model bravery by innovating customer research


16 August 2022

Crispin interviews Dr. Parves Khan, CEO at ESOMAR


Advertorial Series
14 July 2022

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?


Advertorial Series
13 May 2022

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.


15 February 2022
in General

What makes an Insight250 Winner


7 March 2022
in General

A strong recovery in 2021, but was it enough?


17 February 2022

Emotional values are the key to brand loyalty.


3 January 2022

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers


8 April 2022

Healthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.


21 February 2022
in General

Different reactions to the pandemic


Advertorial Series
16 February 2022

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.


14 October 2021

Since COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.


22 October 2021

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?


6 January 2022

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.


25 February 2022
in General

How academic institutions can integrate advanced market research tools


20 January 2022

A plea for storytelling


2 June 2022

A playbook for innovation leaders in the CPG/FMCG industry


18 October 2022
in General

Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer

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