Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Highlights of the IIEX conference in Austin, Texas
Do you know how consumers really feel about your brand, communications or category?
Insights against chaos
7 min readthe Beirut explosion
Plus ça change…
6 min read“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”
Behavioural economics
6 min readBehavioural science in quantitative research: Part two
The timeless five tests of the obvious
5 min readAs valid today as they were in 1916
The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both
AI - bane or boon for market research?
6 min readChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The meaning of Servant Leadership
6 min readServant leadership has been shown time and again to be the long-term road to sustained success.
COVID-19 Omicron retrospective
19 min readMy hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.
Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.
Alexa, stop spying on me
6 min readNew research shows that brands need to focus more than ever on earning people’s trust in how they use data.
How to design an effective brand tracker
4 min readDemystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry
The importance of C-level talent to success
10 min readHow the power of perception, performance, and people can intersect to drive the success of an organisation.
Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.