Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Personality psychology
6 min readBehavioural science in quantitative research: Part three
Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.
Applying cognitive psychology models to marketing research ‘Beyond Maslow’s Hierarchy of Needs’
6 min readAs consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.
Sandeep Dutta interviews Oana Rengle for Research World
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.
Sandeep Dutta interviews Oana Rengle for Research World
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Predictive qual
6 min readHow to turn the art of qual into a science of impact?