Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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21 September 2022

Behavioural science in quantitative research: Part three


10 April 2024

Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.


7 March 2024

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.


28 July 2022
in General

Sandeep Dutta interviews Oana Rengle for Research World


19 September 2022
in General

Marketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.


14 November 2022

How to target consumers this Black Friday during record levels of inflation…


2 May 2022
in General

Insights tech is essential, but it’s not the point.


13 December 2022

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.


17 October 2022

Business intelligence platforms in a market research world


10 October 2022

Supporting business model bravery by innovating customer research


19 October 2022

Increasing brand health and wealth in Indonesia


28 June 2022

The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.


25 May 2022

A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.


16 March 2022
in Opinions

Sales and market research – how do they rub along together, if at all?


12 January 2023
in Opinions

Stay tuned for another 12 months of valuable and engaging content from our contributors and us


29 January 2024

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.


4 August 2022
in General

Sandeep Dutta interviews Oana Rengle for Research World


18 January 2023

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


25 March 2022
in General

Why showing empathy is not as easy as it may sound?


Predictive qual

6 min read
21 October 2021

How to turn the art of qual into a science of impact?

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