Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Plus ça change…
6 min read“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.
Alexa, stop spying on me
6 min readNew research shows that brands need to focus more than ever on earning people’s trust in how they use data.
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
How we can better connect at work
8 min readEvery person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.
The timeless five tests of the obvious
5 min readAs valid today as they were in 1916
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
The meaning of Servant Leadership
6 min readServant leadership has been shown time and again to be the long-term road to sustained success.
What makes for interesting investment
5 min readWhat makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?
What is synthetic data, how can we use it, and what are the risks?
Innovation in inflationary times Part 2
5 min readA playbook for innovation leaders in the CPG/FMCG industry
Delivering the deliverable
6 min readA plea for storytelling
System 3 and storyhearing
7 min readTell us about your life one year from now.
What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.
How to design an effective brand tracker
4 min readDemystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.
While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.
Two leaders in the market research space with a strong technology focus
ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry