Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
Crispin interviews Dr. Parves Khan, CEO at ESOMAR
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.
The Judges' Perspective
10 min readWhat makes an Insight250 Winner
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
Electric vehicle marketing
7 min readUnlocking behaviour of electric vehicle owners and opportunities for EV marketers
Social media in healthcare
8 min readHealthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.
Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
Market research for academics
4 min readHow academic institutions can integrate advanced market research tools
Delivering the deliverable
6 min readA plea for storytelling
Innovation in inflationary times Part 3
7 min readA playbook for innovation leaders in the CPG/FMCG industry
Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer