Recent Articles

Behavioural Tech-heads: What technology needs to learn from behavioural science

Marketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.

Insights experts on 2022 consumer behaviour

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry

The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.

Transitioning to employee-owned business models to incent and empower your workforce.

How to turn the art of qual into a science of impact?

How to solve the excessive complexity of the Insights profession?

Market and opinion research provides a snapshot of current conditions. In today's VUCA world—volatile, uncertain, complex, and ambiguous—decision-makers need data that informs both the present and the future.

Is your brand guilty of community-washing?

An essential tonic for startups to disrupt, dominate and lead a market

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?

The case for replacing occasions with context in your insights development.

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

Do you know how consumers really feel about your brand, communications or category?

Perspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?

Business intelligence platforms in a market research world