“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.
New research shows that brands need to focus more than ever on earning people’s trust in how they use data.
How to target consumers this Black Friday during record levels of inflation…
Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.
Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
Servant leadership has been shown time and again to be the long-term road to sustained success.
What makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?
What is synthetic data, how can we use it, and what are the risks?
A playbook for innovation leaders in the CPG/FMCG industry
What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.
Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.
While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.
Two leaders in the market research space with a strong technology focus
ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry