Recent Articles

A playbook for innovation leaders in the CPG/FMCG industry

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.

Stay tuned for another 12 months of valuable and engaging content from our contributors and us

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

Using augmented reality to delve into consumer insights

How brands can cut through the noise and create genuine connections with customers

Servant leadership has been shown time and again to be the long-term road to sustained success.

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

Creating an industry action plan to address climate issues

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

Step 2 – The company location from the point of view of consumers and employees

A playbook for innovation leaders in the CPG/FMCG industry

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

A plea for storytelling