Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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7 min read
22 August 2022
in Opinions

Editorial on the ESOMAR Congress 2022


13 January 2022

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.


3 May 2023

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2


19 November 2021

ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.


24 October 2022

Business intelligence platforms in a market research world


29 November 2022

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.


24 October 2024

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency


7 March 2023

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?


11 February 2022
in Opinions

Our role in providing impactful insights to business issues


Series Popular
29 November 2023

The post-pandemic recovery is in its fifth gear.


10 July 2023

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.


14 September 2022

Behavioural science in quantitative research: Part two


22 June 2022

How to be a respondent-centric researcher?


17 April

This article presents case studies on AI's role in enhancing market research and driving business success.


26 June 2023

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.


1 November 2023

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?


23 January 2024

Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.


23 August 2023

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?


19 June 2023

Jackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.


17 July 2024
in General

The Insight250 series showcases exceptional professionals and this time, Crispin spoke with Marco Baldocchi about the fascinating neural mechanisms behind consumer decision-making.

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