Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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5 July 2022

The importance of face-to-face networking and research.

26 January

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

11 October 2022

Research used to be playful.

Advertorial Series
8 August 2022
in General

Exploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.

27 July 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

6 December 2021

The context for insights and analytics in harnessing the power of artificial intelligence in 2022

18 January 2022

Two leading experts focus on enhancing the productivity and culture of their operations

4 January 2022

As promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021

17 October 2022

Business intelligence platforms in a market research world

18 August 2022

What will consumers do as prices continue to rise?

13 December 2021

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

29 November 2022

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

6 September 2022

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

2 November 2022
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Advertorial Series
7 July 2022

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

13 April 2022
in General

We are always right!

5 November 2021

The human element of connection and service has been a key point of differentiation after the pandemic.

Advertorial Series
8 July 2022

All those interested in understanding how to establish procedures in order to maintain data security

22 February

And its implications for a multicultural community.

8 June 2022
in General

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

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