Recent Articles

What makes an Insight250 Winner

Business intelligence platforms in a market research world

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

How community can alleviate the cost-of-living crisis

Did the pandemic really bring us closer together?

In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.

We need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Review, projections & implications for Q1 2022

Emotional values are the key to brand loyalty.

Business intelligence platforms in a market research world

What can we learn from the observed mergers and aquisitions activity?

Shy recovery after strong pandemic impact

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

What will consumers do as prices continue to rise?

Read the series of articles written by incredible women for International Women's Week!

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

I’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.