Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.
Avatar – Nextgen market research
6 min readUsing augmented reality to delve into consumer insights
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
Putting customers first
6 min readUsing research to help create a customer-centric organisation
Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1
Read the series of articles written by incredible women for International Women's Week!
Insights in Asia Pacific
5 min readDifferent reactions to the pandemic
Beyond the hype
5 min readInnovation predictions in the era of Machine Learning
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
Making healthy habits stick after COVID
3 min readSince COVID-19, there’s been a dramatic shift in consumers’ mindsets globally towards healthier lifestyle habits.
Innovation in statistics
6 min readHappily, a lot has happened in the field of statistics since the Roaring Twenties, when writers such as Dashiell Hammett and Ernest Hemmingway were getting their careers underway.
Beyond its limits
4 min readThe metaverse
Learn about how Nestle uncovered pre-market feedback for an ad campaign.
The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.
Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.
Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.
In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.
Crises and community
4 min readDid the pandemic really bring us closer together?
Small-scale responders
4 min readHow community can alleviate the cost-of-living crisis