Recent Articles

Business intelligence platforms in a market research world

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

Two leaders in the market research space with a strong technology focus

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

The importance of market context, categorisation, and the “Lattice of Research”

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

This edition features an expert in market research and advanced analytics.

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

A playbook for innovation leaders in the CPG/FMCG industry

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

The right way to innovate

How to be a respondent-centric researcher?

Devising solutions that have both a global and local impact

How the insights profession is evolving in the automotive vertical.

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

How academic institutions can integrate advanced market research tools