Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Behavioural economics
6 min readBehavioural science in quantitative research: Part two
How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.
Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.
Climate Asia: World's largest study on people's climate change experiences
The importance of C-level talent to success
10 min readHow the power of perception, performance, and people can intersect to drive the success of an organisation.
The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.
System 3 and storyhearing
7 min readTell us about your life one year from now.
COVID-19 Omicron retrospective
19 min readMy hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.
What makes for interesting investment
5 min readWhat makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
Top Tips from our Leaders and Innovators
5 min readSage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.
Conscientious costs
4 min readDo people shop ethically when times are hard?
Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.
Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.
The importance of advanced analytics
8 min readThis edition features an expert in market research and advanced analytics.
Innovation in inflationary times Part 2
5 min readA playbook for innovation leaders in the CPG/FMCG industry