Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Insight and innovation to help brands drive advancements that focus on sustainability while still delivering for the customer
Flying high in the face of failure
8 min readThe right way to innovate
In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.
Innovation in inflationary times Part 3
7 min readA playbook for innovation leaders in the CPG/FMCG industry
Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.
Market research for academics
4 min readHow academic institutions can integrate advanced market research tools
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees
Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?
Automotive “Deep Dive”
23 min readHow the insights profession is evolving in the automotive vertical.
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 1.
5 min readThose pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?
The value of diversity
7 min readHow diversity is driving value in market research and beyond.
Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
The impact of Insights on entertainment
9 min readThis edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.
Devising solutions that have both a global and local impact