Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The timeless five tests of the obvious
5 min readAs valid today as they were in 1916
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.
Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.
Insight communities – hidden depths
9 min readInsight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.
Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.
How to design an effective brand tracker
4 min readDemystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
The Judges' Perspective
10 min readWhat makes an Insight250 Winner
In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Storytelling through insights
7 min readThe challenges and benefits of data-driven storytelling in today’s business world
Personality psychology
6 min readBehavioural science in quantitative research: Part three
Highlights of the IIEX conference in Austin, Texas
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
Trends as a catalyst for innovation
3 min readPrioritise, Apply, and Create to where it takes your organisation.
The Data Analytics sector continues to propel the insights industry in Europe.
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.