Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The Judges' Perspective
10 min readWhat makes an Insight250 Winner
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
The industry in Europe
5 min readTurbulence in European insights during the pandemic, tempered by the tech-enabled industry
Small-scale responders
4 min readHow community can alleviate the cost-of-living crisis
Crises and community
4 min readDid the pandemic really bring us closer together?
In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.
Omicron
5 min readWe need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
COVID-19 forecast in the USA
28 min readReview, projections & implications for Q1 2022
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
The 2021 Insights industry M&A frenzy
8 min readWhat can we learn from the observed mergers and aquisitions activity?
Insights into Africa and the Middle East
4 min readShy recovery after strong pandemic impact
Winners
9 min readAs 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.
What will consumers do as prices continue to rise?
Read the series of articles written by incredible women for International Women's Week!
An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.