Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Climate Asia: World's largest study on people's climate change experiences
ESOMAR is once again delighted to present its global compilation and ranking of the largest companies providing market research, data, analytics and reporting services.
Making outcomes more meaningful, whilst insights become more valuable and valued.
The post-pandemic recovery is in its fifth gear.
Drivers of our $142bn insights industry
4 min readA US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?
Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency
What if
7 min readEditorial on the ESOMAR Congress 2022
Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.
How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2
Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?
Are we vets or doctors?
5 min readOur role in providing impactful insights to business issues
Behavioural economics
6 min readBehavioural science in quantitative research: Part two
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.
AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.
The importance of cross-media measurement
10 min readJackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.
Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.
Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?