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A plea for storytelling

Insights experts on 2022 consumer behaviour

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.

Why showing empathy is not as easy as it may sound?

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.

Stay tuned for another 12 months of valuable and engaging content from our contributors and us

Behavioural Tech-heads: What technology needs to learn from behavioural science

In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.

Sandeep Dutta interviews Oana Rengle for Research World

The Data Analytics sector continues to propel the insights industry in Europe.

As valid today as they were in 1916

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?

Discover the latest companies who have chosen to join the ESOMAR community as Corporate Members.

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.

Insights tech is essential, but it’s not the point.