Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Let’s bring play back to research
7 min readResearch used to be playful.
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
Welcome to new ESOMAR Corporate members
4 min readDiscover the latest companies who have chosen to join the ESOMAR community as corporate members.
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
The importance of flexible working
18 min readTwo leading experts focus on enhancing the productivity and culture of their operations
2022 Top tips (part 2)
8 min readAs promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
What will consumers do as prices continue to rise?
Post-COVID healthcare in Latin America
6 min readThe first and most intriguing question we can ask about post-COVID is whether we are already there or not.
How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.
Gaming to innovate research and insights
27 min readThe growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers
Welcome to new ESOMAR Corporate members
3 min readDiscover the latest companies who have chosen to join the ESOMAR community as corporate members.
Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.
We are always right!
The human element of connection and service has been a key point of differentiation after the pandemic.
All those interested in understanding how to establish procedures in order to maintain data security
The Adultification of Black girls
8 min readAnd its implications for a multicultural community.
There are complex factors involved in implementing global segmentations and where they often fall down is in their communication