Recent Articles

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Do people shop ethically when times are hard?

How can AI support insights professionals in bringing insights to life and building compelling narratives?

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

What makes an Insight250 Winner

Asking the world a question

Tell us about your life one year from now.

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

How the power of perception, performance, and people can intersect to drive the success of an organisation.

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

Consumer response to the rising cost-of-living crisis in the Gulf countries