Recent Articles

The metaverse

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

A strong recovery in 2021, but was it enough?

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

Driving sustainability and innovations in the APAC market

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

What makes an Insight250 Winner

The Insight250 series showcases exceptional professionals and this time, Crispin spoke with Marco Baldocchi about the fascinating neural mechanisms behind consumer decision-making.

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

The importance of market context, categorisation, and the “Lattice of Research”

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

A playbook for innovation leaders in the CPG/FMCG industry