Recent Articles

We remain in this bimodal pandemic

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

Making outcomes more meaningful, whilst insights become more valuable and valued.

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

Behavioural science in quantitative research: Part two

An essential tonic for startups to disrupt, dominate and lead a market

Our role in providing impactful insights to business issues

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

How can AI support insights professionals in bringing insights to life and building compelling narratives?

How the insights profession is evolving in the automotive vertical.

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Asking the world a question