Recent Articles

How the power of perception, performance, and people can intersect to drive the success of an organisation.

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Tell us about your life one year from now.

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

The Data Analytics sector continues to propel the insights industry in Europe.

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

What makes an Insight250 Winner

Consumer response to the rising cost-of-living crisis in the Gulf countries

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

Exploring the Roadblocks to Reliable Insights and Actionable Data

How can AI support insights professionals in bringing insights to life and building compelling narratives?

The metaverse

In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

A playbook for innovation leaders in the CPG/FMCG industry