Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
What makes for interesting investment
5 min readWhat makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
The industry in Europe
5 min readTurbulence in European insights during the pandemic, tempered by the tech-enabled industry
Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.
In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.
The square peg in the round hole? Part 2
5 min readBusiness intelligence platforms in a market research world
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
Electric vehicle marketing
7 min readUnlocking behaviour of electric vehicle owners and opportunities for EV marketers
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.
The importance of advanced analytics
8 min readThis edition features an expert in market research and advanced analytics.
Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.
Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.
How can AI support insights professionals in bringing insights to life and building compelling narratives?
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
The case for replacing occasions with context in your insights development.
Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 2.
3 min readThis is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.
Automotive “Deep Dive”
23 min readHow the insights profession is evolving in the automotive vertical.
This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.