Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.
This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.
From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.
UX in Games to Win in Korea
4 min readAsia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.
The industry in Europe
5 min readTurbulence in European insights during the pandemic, tempered by the tech-enabled industry
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”
Insights against chaos
7 min readthe Beirut explosion
Electric vehicle marketing
7 min readUnlocking behaviour of electric vehicle owners and opportunities for EV marketers
The power of now
5 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.
In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.
Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
Insights can guide governments
5 min readThe expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.
The meaning of Servant Leadership
6 min readServant leadership has been shown time and again to be the long-term road to sustained success.
Sandeep Dutta interviews Oana Rengle for Research World
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.