Recent Articles

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

Our role in providing impactful insights to business issues

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

How the insights profession is evolving in the automotive vertical.

How can AI support insights professionals in bringing insights to life and building compelling narratives?

Editorial on the ESOMAR Congress 2022

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)