Recent Articles

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Do people shop ethically when times are hard?

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

How the power of perception, performance, and people can intersect to drive the success of an organisation.

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Tell us about your life one year from now.

What makes an Insight250 Winner

In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

How can AI support insights professionals in bringing insights to life and building compelling narratives?

Consumer response to the rising cost-of-living crisis in the Gulf countries

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

The metaverse