Recent Articles

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

How the insights profession is evolving in the automotive vertical.

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

How can AI support insights professionals in bringing insights to life and building compelling narratives?

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.