Recent Articles

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Asking the world a question

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

What makes an Insight250 Winner

How can AI support insights professionals in bringing insights to life and building compelling narratives?

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

Do people shop ethically when times are hard?

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.