Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The importance of advanced analytics
8 min readThis edition features an expert in market research and advanced analytics.
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
How can AI support insights professionals in bringing insights to life and building compelling narratives?
Electric vehicle marketing
7 min readUnlocking behaviour of electric vehicle owners and opportunities for EV marketers
Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.
Automotive “Deep Dive”
23 min readHow the insights profession is evolving in the automotive vertical.
Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.
Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.
Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2
COVID-19 update for the USA
15 min readWe remain in this bimodal pandemic
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 2.
3 min readThis is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.
Are we vets or doctors?
5 min readOur role in providing impactful insights to business issues
Behavioural economics
6 min readBehavioural science in quantitative research: Part two
Market Research
6 min readAn essential tonic for startups to disrupt, dominate and lead a market
From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
Making outcomes more meaningful, whilst insights become more valuable and valued.
From faux-gras to faux-mage…how plant-based brands are putting a twist on French food traditions
8 min readFrance’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.
How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.