Recent Articles

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.

Editorial on the ESOMAR Congress 2022

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

How the insights profession is evolving in the automotive vertical.

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

How can AI support insights professionals in bringing insights to life and building compelling narratives?

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

Asking the world a question

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.