Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Insights can guide governments
5 min readThe expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.
Electric vehicle marketing
7 min readUnlocking behaviour of electric vehicle owners and opportunities for EV marketers
"Understanding consumer behavior is an ever-evolving challenge. Consumers are dynamic, constantly evolving, and influenced by various factors, making tracking their path to purchase a multifaceted process."
Embracing the future
2 min readDriving sustainability and innovations in the APAC market
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Innovation in inflationary times Part 3
7 min readA playbook for innovation leaders in the CPG/FMCG industry
What will consumers do as prices continue to rise?
Consumer behaviour in the era of AI
2 min readIn this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.
The post-pandemic recovery is in its fifth gear.
Research World is back!
4 min readThe industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary
The Judges' Perspective
10 min readWhat makes an Insight250 Winner
The insights industry in Latin America
5 min readA strong recovery in 2021, but was it enough?
In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.
TikTok is the future
2 min readIn this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data
Read the series of articles written by incredible women for International Women's Week!
Brand ethics in pandemic time
6 min readStep 2 – The company location from the point of view of consumers and employees
The value of diversity
7 min readHow diversity is driving value in market research and beyond.
Understanding consumers' emotional connections with a product or brand is increasingly critical
The human element of connection and service has been a key point of differentiation after the pandemic.