Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
This two part article reviews four waves of evolution in brand building theories and the interrelated changes in brand health measurement methodologies.
From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.
This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.
Climate crisis
7 min readUsing data and insight to tackle problems for the planet
What makes for interesting investment
5 min readWhat makes investment in the Insights Industry interesting (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
Are we vets or doctors?
5 min readOur role in providing impactful insights to business issues
Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.
The industry in Europe
5 min readTurbulence in European insights during the pandemic, tempered by the tech-enabled industry
Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.
The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?
Electric vehicle marketing
7 min readUnlocking behaviour of electric vehicle owners and opportunities for EV marketers
Insights against chaos
7 min readthe Beirut explosion
Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”
Insights can guide governments
5 min readThe expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.
The power of now
5 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.
The meaning of Servant Leadership
6 min readServant leadership has been shown time and again to be the long-term road to sustained success.