Recent Articles

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.

How the insights profession is evolving in the automotive vertical.

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

How can AI support insights professionals in bringing insights to life and building compelling narratives?

Asking the world a question

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.