Recent Articles

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

Jackie Rousseau-Anderson and Pat Pellegrini discuss the latest industry trends and growth opportunities in data analytics and consumer insights, highlighting Vividata's leadership in cross-media measurement and high-quality research.

Driving sustainability and innovations in the APAC market

Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.

The human element of connection and service has been a key point of differentiation after the pandemic.

Highlights from the ESOMAR Congress 2022 in Toronto

Can market research help the world embrace a post-growth economy by understanding consumer lives, needs, and diverse economic models while fostering stakeholder engagement?

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

A strong recovery in 2021, but was it enough?

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

What makes an Insight250 Winner

Using augmented reality to delve into consumer insights

Read the series of articles written by incredible women for International Women's Week!

Understanding consumers' emotional connections with a product or brand is increasingly critical

Learn about how Nestle uncovered pre-market feedback for an ad campaign.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

Did the pandemic really bring us closer together?

This is the second half of our article on sustainability say-do gap. Part 1 explained why we shouldn’t hold consumers responsible for it. In this second part, we look at where we should focus our efforts.