Recent Articles

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.

Editorial on the ESOMAR Congress 2022

How the insights profession is evolving in the automotive vertical.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

This excerpt is from ESOMAR’s Global Market Research 2024, a key report providing an overview of the global insights industry and market research sector.

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.

How can AI support insights professionals in bringing insights to life and building compelling narratives?

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Forsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

Asking the world a question