Recent Articles

This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.

How can market research improve decision-making and business’s contribution to sustainable development?

Why is an inclusive question important when you want to get the right answer?

Using data and insight to tackle problems for the planet

Consumer response to the rising cost-of-living crisis in the Gulf countries

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.

Shy recovery after strong pandemic impact

Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society

How the power of perception, performance, and people can intersect to drive the success of an organisation.

Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.

A playbook for innovation leaders in the CPG/FMCG industry

Do people shop ethically when times are hard?

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.