Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
What is the secret of happiness?
7 min readAsking the world a question
The sunset of Significance Testing
9 min readUsing Effect Size statistics to inform business decisions
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Global Lingo, a leading provider of specialist language services, has been announced as ESOMAR’s Official Translation Partner for the ESOMAR Congress 2022.
AI: All-Inputs
5 min readWe are the chefs. Data are our ingredients.
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.
The 2021 Insights industry M&A frenzy
8 min readWhat can we learn from the observed mergers and aquisitions activity?
What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.
Read the series of articles written by incredible women for International Women's Week!
Winners
9 min readAs 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.
Why is an inclusive question important when you want to get the right answer?
Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.
There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Insights into Africa and the Middle East
4 min readShy recovery after strong pandemic impact
The 2022 Insight250 Winners list features innovators and leaders from 46 nations spanning six continents.
Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
How AI affects your day to day
2 min readIn this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.