Recent Articles

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

How diversity is driving value in market research and beyond.

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

Did the pandemic really bring us closer together?

Using Effect Size statistics to inform business decisions

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Debrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.

Highlights from the ESOMAR Congress 2022 in Toronto

The right way to innovate

Read the series of articles written by incredible women for International Women's Week!

Shy recovery after strong pandemic impact

......and four ways to cure them

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.