Recent Articles

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Why is an inclusive question important when you want to get the right answer?

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.

How can market research improve decision-making and business’s contribution to sustainable development?

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

How to exploit external data sources for consumer understanding

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

More than three decades ago, I started working in the market research industry, in the most exciting times of the industry, as the ‘pen & paper’ data collection started to be replaced by more advanced techniques like CATI and CAPI.

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.

Tell us about your life one year from now.

Part Two: Choosing among three models for building direct customer relationships

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

Shy recovery after strong pandemic impact