Recent Articles

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

Do people shop ethically when times are hard?

Different reactions to the pandemic

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.

Reviewing the top tips of 2022 ( Part 1)

Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society

Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.

Shy recovery after strong pandemic impact

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

“The only constant thing in life is change.” So (apparently) said Heraclitus of Ephesus, a Greek philosopher of about 2,500 years ago.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

From academia to action: bridging traditional ethnography and consumer insights

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

Understanding consumers' emotional connections with a product or brand is increasingly critical

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.