Recent Articles

Challenges for insight generation come from within

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?

Highlights from the ESOMAR Congress 2022 in Toronto

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

A focus in market research studies is sometimes on understanding customer or prospect optimal communications channels for hearing about a new, or existing, product or service.

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

What is the moral case for what we do as market researchers? It's a question that demands more than just a casual response. Turns out, there are cases both for and against the morality of market research.

Two leaders in the market research space with a strong technology focus

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.

Shy recovery after strong pandemic impact

Finn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.

......and four ways to cure them

Reviewing the top tips of 2022 ( Part 1)

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.

Emotional values are the key to brand loyalty.

Step 2 – The company location from the point of view of consumers and employees

Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.

Debrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.