Recent Articles

Why is an inclusive question important when you want to get the right answer?

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

Different reactions to the pandemic

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

Understanding consumers' emotional connections with a product or brand is increasingly critical

Shy recovery after strong pandemic impact

Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society

Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

How can market research improve decision-making and business’s contribution to sustainable development?

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

How to exploit external data sources for consumer understanding

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry