Recent Articles

Why is an inclusive question important when you want to get the right answer?

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Do people shop ethically when times are hard?

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

A US$ 153 billion insights industry – What has changed since 2023?

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

Shy recovery after strong pandemic impact

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry

A playbook for innovation leaders in the CPG/FMCG industry

Apple App Store has become one of the most wanted mobile marketplaces among the world's developers

The metaverse

What will consumers do as prices continue to rise?

Using Effect Size statistics to inform business decisions

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society

Digital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.

The human element of connection and service has been a key point of differentiation after the pandemic.

If we can make insightful use of receipts for market research, we’ll enhance our future understanding of offline shoppers. Here’s how.