Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Evolution
5 min readForsta: The fusion of sources and methods in the Insights Industry (Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023)
ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.
How AI affects your day to day
2 min readIn this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.
But concerns exist.
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.
Five symptoms of stagnant brands
6 min read......and four ways to cure them
When will we start to give a damn?
5 min readHaving attended a number of conferences over the past couple of weeks, I have been amazed not only at how ChatGPT has dominated almost all conversations and presentations, but also at the almost total absence of any cautionary note regarding its usage!
Top tips
6 min readReviewing the top tips of 2022 ( Part 1)
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
2022: New normal, or not normal?
6 min readFinn Raben, Director General at ESOMAR muses about what 2022 has in store for insights and analytics professionals.
From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.
Consumer shopping habits are changing. Devora partnered with Snapchat to explore how augmented reality (AR) can promote sustainability.
COVID-19 forecast in the USA
28 min readReview, projections & implications for Q1 2022
Winners
9 min readAs 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.
Insight moments and mindsets
8 min readWalid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.
Insights into Africa and the Middle East
4 min readShy recovery after strong pandemic impact
There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?
Putting customers first
6 min readUsing research to help create a customer-centric organisation
Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry
A 25-year view of brand loyalty
6 min readEmotional values are the key to brand loyalty.