Recent Articles

Do people shop ethically when times are hard?

Why is an inclusive question important when you want to get the right answer?

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

Researchers value ethics and standards of quality, but to generate the best data possible, we need also to be kind.

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

The metaverse

A playbook for innovation leaders in the CPG/FMCG industry

Shy recovery after strong pandemic impact

There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace

What will consumers do as prices continue to rise?

Using Effect Size statistics to inform business decisions

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry

The human element of connection and service has been a key point of differentiation after the pandemic.

Digital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.

......and four ways to cure them

The right way to innovate

Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society

The importance of market context, categorisation, and the “Lattice of Research”