Recent Articles

What will consumers do as prices continue to rise?

A playbook for innovation leaders in the CPG/FMCG industry

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

The importance of market context, categorisation, and the “Lattice of Research”

Shy recovery after strong pandemic impact

The human element of connection and service has been a key point of differentiation after the pandemic.

This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.

A playbook for innovation leaders in the CPG/FMCG industry

Sage advice from leaders and legends across the market research, consumer insights and data-driven marketing sectors.

Thanks to automation, data analytics has also become more accessible and cost-effective thanks to automation.

......and four ways to cure them

Using Effect Size statistics to inform business decisions

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

The growing approach of gamification and how brands are using these tactics to attract, engage and motivate consumers

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

As 2022 gets started, the second edition of the Insight250 awards will soon enter the judging stage.

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing