Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Let’s bring play back to research
7 min readResearch used to be playful.
This edition takes a deeper dive into data-driven insights' role for the global technology leader Google, from understanding consumer tendencies to market trends.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Read the series of articles written by incredible women for International Women's Week!
Five symptoms of stagnant brands
6 min read......and four ways to cure them
The sunset of Significance Testing
9 min readUsing Effect Size statistics to inform business decisions
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
How AI affects your day to day
2 min readIn this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.
Emmie Heath considers the appeal of small towns when contemplating a move. Understand why they offer unique benefits like cost savings and a more relaxed pace of life.
Maximising the potential of data
8 min readAn expert perspective on the impact of data on engaging audiences and driving customer and employee experiences
The importance of Diversity & Inclusion
11 min readJan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society
There are now many thousands of statistical tools, and new methods are being developed at an increasingly rapid pace
Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry
Climate crisis
7 min readUsing data and insight to tackle problems for the planet
Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.
Neuroscience in MRX
6 min readShiny objects vs. insight breakthroughs.
8 lessons learned from the pandemic in the Market Research, Data and Insights Industry.
2022 Top tips (part 2)
8 min readAs promised last week, here's a second article highlighting some of the top-tips from the interviews in 2021