Recent Articles

ESOMAR’s collaborator Jackie Rousseau-Anderson interviews Pål Malmros, partner at Verdane about what elements make the insights industry interesting for investors.

Reviewing the top tips of 2022 ( Part 1)

An eye-watering nine million adults in the UK are economically inactive. The UK is the only G7 country still with a smaller economy than pre-COVID.

Different reactions to the pandemic

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

AI was once the least exciting subject area in tech. We wanted cyborg pets and robot manservants. What we had was reliable data transfers and more targeted email marketing.

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.

Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1

New research shows that brands need to focus more than ever on earning people’s trust in how they use data.

Understanding consumers' emotional connections with a product or brand is increasingly critical

Businesses can lead in environmental stewardship by adopting eco-friendly practices. This article will show you how to incorporate eco-conscious strategies into your business framework.

Jan Gooding,President of the Market Research Society, Executive Committee Member of Women in Advertising London and a Fellow of the Marketing Society

Shy recovery after strong pandemic impact

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry

How to exploit external data sources for consumer understanding