Recent Articles

IQVIA takes 1st place, the tech-enabled industry continues to grow

A record-breaking 4.5 million workers quit their job in November 2021, while a total of 43+ million workers quit their jobs across all of 2021.

A US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?

Almost all of the world’s regions experienced a substantial increase in user experience research since 2019

Emmie Heath considers the appeal of small towns when contemplating a move. Understand why they offer unique benefits like cost savings and a more relaxed pace of life.

Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.

Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

The shift towards a post-growth economy challenges businesses to prioritise societal contributions over profit accumulation. Are we close to seeing its fruition?

GPT-4 equals the performance of the top specialized ABSA (Aspect Based Sentiment Analysis) models that have been developed until this year, while learning from just six examples. GPT-3.5, when fine-tuned, achieves the highest accuracy currently known.

"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "

Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.

How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Freely available videos from the Congerss 2023 in Amsterdam

How balancing hard and soft skills through these paradigm shifts is critical to the efficacy and credibility of insights.

The growing importance of customer service and how it is evolving as consumers become increasingly savvy and markets become increasingly complex.

The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.

To effectively gather insights from Generation Z, researchers must embrace innovative methodologies and nuanced approaches that reflect the diverse perspectives and behaviors of this unique cohort.

Healthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.