Recent Articles

It’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.

How to wield market research methodology and technology to grow and convert customers

Emmie Heath considers the appeal of small towns when contemplating a move. Understand why they offer unique benefits like cost savings and a more relaxed pace of life.

Jooble has transformed from a small startup into a leading global job search engine. Click here to learn how it has become a successful company.

GPT-4 equals the performance of the top specialized ABSA (Aspect Based Sentiment Analysis) models that have been developed until this year, while learning from just six examples. GPT-3.5, when fine-tuned, achieves the highest accuracy currently known.

This year, consumers are taking back control

Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.

The Insight250 series showcases exceptional professionals and this time, Crispin spoke with Marco Baldocchi about the fascinating neural mechanisms behind consumer decision-making.

IQVIA takes 1st place, the tech-enabled industry continues to grow

Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

The shift towards a post-growth economy challenges businesses to prioritise societal contributions over profit accumulation. Are we close to seeing its fruition?

A record-breaking 4.5 million workers quit their job in November 2021, while a total of 43+ million workers quit their jobs across all of 2021.

Almost all of the world’s regions experienced a substantial increase in user experience research since 2019

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.

"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "

Part one in a three-part series that explores synthetic respondents and their impact on the market research industry.

"Understanding consumer behavior is an ever-evolving challenge. Consumers are dynamic, constantly evolving, and influenced by various factors, making tracking their path to purchase a multifaceted process."

A US$ 153 billion insights industry – What has changed since 2023?