Recent Articles

Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.

Freely available videos from the Congerss 2023 in Amsterdam

How balancing hard and soft skills through these paradigm shifts is critical to the efficacy and credibility of insights.

AI has long promised to change the way we live, but until now, it has remained as technology at the margins. Not anymore! Ian Morris, in his book ‘Why The West Rules’, sums up human progress as ‘almost invisible until it isn’t’.

It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.

Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.

The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.

The growing importance of customer service and how it is evolving as consumers become increasingly savvy and markets become increasingly complex.

Here are a few highlights the Remesh content team uncovered.

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.

"A few clients mentioned their successful large-scale tests enabling them to produce far more sophisticated market segmentation analyses. "

What does this mean for brands?

The shift towards a post-growth economy challenges businesses to prioritise societal contributions over profit accumulation. Are we close to seeing its fruition?

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Learn about the past, present, and future of the U.S. workplace through the Connecting Generations article series!

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.

(and it’s all down to the P-word)

From researcher to business partner: A new mindset for market researchers to elevate their value proposition

Together we can make a positive impact in 2022. Here’s to the future of women!