Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?
During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.
Taking tracker analytics online
2 min readCrunch Automation scripting for streamlined, almost instant data analysis and insights delivery.
End of pandemic phase for Europe and the US?
23 min readIn November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.
Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.
These two regions,continue in their struggle
Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.
New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.
Omni-channel
5 min readNeuroscience breaks through the hype
Picking the Winners - perspectives from the Insight250 Judges (Part 2
Technology’s role in preventing fraud
6 min readEstimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.
Understanding implicit associations
2 min readUnderstanding implicit associations
Non-binary and non-existent?
5 min readSophia Mobbs unfolds what brands miss when they don’t look beyond men and women.
Brand Ethics in pandemic times
6 min readStep 1 – The Brand DNA: history, vision and mission to build upon
AI is fast becoming a driving force in the market research and insights industry.
Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.
Preserving survey integrity
< 1 min readDoes the naked eye always beat an automated approach?
Communicating insight with impact
15 min readIndustry experts Michelle Gansle, Vanessa Oshima, and Lucy Davison provide you their powerful perspectives on how to make an impact through insights and deliver insights.
Ending packaged water one insight at a time
< 1 min readJoin Virginia Yanquilevich, CEO of Dopper, as she unveils the company's bold mission to eradicate the environmental toll of packaged water.
Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.