Recent Articles

Learn about the impact of ethics on marketing, insights and market research

The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.

Using non-exec roles, technology, and humour in innovation and leadership

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.

A recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.

Innovation predictions in the era of Machine Learning

Taking product development to the next level

The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.

The internalisation of the insights function

In 2023, there's a notable shift from domestic to international clients, reversing trends seen during the pandemic.

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.

Positive regional growth, but sufficient?

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

The power of market share projection