Recent Articles

From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

Your surveys, your data, your clients are being affected in ways that we’ve just begun to uncover.

Learn about the impact of ethics on marketing, insights and market research

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.

What is “research technology” and Why Is It booming? Answers to the questions in the webinar

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

The low inflation experienced in the region enabled the insights industry to avoid net growth turning negative.

Policymakers should give greater consideration to long-term outcomes of nudges

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

AI is fast becoming a driving force in the market research and insights industry.

Unlocking AI's true potential while protecting the industry.

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

Respondent response rates are crucial in online research, which continues to be in high demand due, necessitating increased engagement efforts and incentives amid challenges like survey fatigue and recruitment costs.

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.