Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Omicron
5 min readWe need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
AI is fast becoming a driving force in the market research and insights industry.
Ethical brands in pandemic times
6 min readStep 3 – The workspace environment and atmosphere
The importance of ethics
9 min readLearn about the impact of ethics on marketing, insights and market research
Our Human-in-the-Loop approach is simple: AI for repetitive tasks; Humans for insights; and evidence for every claim. Read our POV.
Imagination
5 min readThe future of insights
ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.
The importance of in-person networking
10 min readThe importance of face-to-face networking and research.
Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.
Facebook’s new parent company name and logo, Meta
The state of the consumer in 2022
2 min readThe context for insights and analytics in harnessing the power of artificial intelligence in 2022
Business leaders face a dilemma in adopting artificial intelligence: balancing rapid innovation with ethical restraint. Many discuss “responsible AI,” but few implement it effectively, risking systems they can't control.
A “fireside” chat with PepsiCo’s Sioned Winfield
Enriching qualitative insights
2 min readA recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.
Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.
The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.
Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.
Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team