Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Floating power plants (FPPs) are gaining traction in the shifting global energy market, projected to exceed USD 8.6 billion by 2034, addressing electricity demand in land-constrained or unstable grid regions.
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.
Research World is back!
4 min readThe industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary
AI is fast becoming a driving force in the market research and insights industry.
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
Ethical brands in pandemic times
6 min readStep 3 – The workspace environment and atmosphere
No fear, no regrets!
3 min readRead the series of articles written by incredible women for International Women's Week!
Omicron
5 min readWe need about 50,000 Omicron cases + 21 days of tracking to draw conclusions.
Imagination
5 min readThe future of insights
THE US PRE-ELECTION POLLS
8 min readHere we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.
Discover the latest companies who have chosen to join the Esomar community as corporate members.
Enriching qualitative insights
2 min readA recent roundtable discussion delved into the diverse landscape of AI's role in qualitative research, raising a multitude of questions and considerations.
This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.
This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.