Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
All those interested in understanding how to establish procedures in order to maintain data security
The impact and evolution of training
10 min readExperts across every field often point to continual learning as a foundation for their expertise. The same tends to hold true for market research and insights.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
THE US PRE-ELECTION POLLS
8 min readHere we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.
COVID-19 forecast in the USA
28 min readReview, projections & implications for Q1 2022
ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.
COVID-19 December 2021 forecast for the USA
13 min readI’d like to say the pandemic ends with humanity learning a valuable lesson in the power to take care of one another.
Principles over pragmatism?
3 min readWhy cooperation and negotiation are crucial to get the UK back on its feet
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.
This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.
AI is fast becoming a driving force in the market research and insights industry.
Expecting the worst
6 min readHow brands can embrace pessimism following the COP26 conference in Glasgow
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
Ethical brands in pandemic times
6 min readStep 3 – The workspace environment and atmosphere
Positive regional growth, but sufficient?