Recent Articles

Research used to be playful.

Editorial

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

The power of market share projection

The internalisation of the insights function

Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

Shiny objects vs. insight breakthroughs.

Pivot to minimalism....?

When it comes down to it, we will use every sophisticated tool in very human ways. I wonder if ChatGPT will survive what humans do to it!

ESOMAR’s Global Prices Study 2023 finds that the global median price for social listening projects involving the delivery of data collection, presentation and advanced analytics has been steadily increasing over the years.

Vinay discusses how evolutions and advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Positive regional growth, but sufficient?

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.

From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events

Learn about the impact of ethics on marketing, insights and market research

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

What is “research technology” and Why Is It booming? Answers to the questions in the webinar

The results of the latest ESOMAR Users and Buyers Global Insights Study show there is much to be positive about in the next 12 months, alongside clear challenges ahead for internal insights teams and their research agency partners.

Trump Appointees block OSHA testing or vaccination rule, resulting in 35,000 to 45,000 more deaths over the next three months