Recent Articles

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.

The abundance of data from diverse sources presents both opportunities and obstacles. A proactive self-regulation policy such as the currently under-revision ICC/ESOMAR Code will be pivotal in addressing them.

From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events

Continuation of the review of four waves of evolution in brand building theories and the interrelated changes in the brand health measurement methodologies.

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There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

What is the best research method?

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.

AI is fast becoming a driving force in the market research and insights industry.

Teamwork makes the dream work!

I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.

Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.

This edition takes a deeper dive into how advancements in market research and insight technology are impacting consumer understanding and customer experience, specifically in the fast-moving consumer goods (FMCG) space.

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.

Part two in a three-part series that explores synthetic respondents and their impact on the market research industry.