Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

12 February
in General

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023


8 February
in General

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?


7 February

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.


6 February
in General

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.


31 January
in General

Challenges for insight generation come from within


30 January

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.


25 January
in General

This edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.


24 January

Climate Asia: World's largest study on people's climate change experiences


24 January

Climate Asia: World's largest study on people's climate change experiences


24 January
in General

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.


23 January

Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.


23 January
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


23 January
in General

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.


17 January

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.


17 January

Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.


17 January
in General

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.


16 January

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.


15 January
in General

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.


12 January

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.


10 January
in General

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.

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