Recent Articles

An insider’s perspective on the future of AI and its effects on the Self-serve Research Platforms segment and the insights industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

A US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?

Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.

Looking back to the rise of online panels may be illustrative in charting the path of synthetic respondents

An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

An insider’s perspective on the impact of the issue on the Sample Panel Providers segment and the insights industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.

Jooble has transformed from a small startup into a leading global job search engine. Click here to learn how it has become a successful company.

Changing customers’ behaviour is notoriously difficult to do. However, incorporating academic behaviour change models like the COM-B model into primary, as well as secondary market research can help immensely.

Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.