Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
2024 Insight250 Winners Announcement
5 min readThe fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.
Reflecting on the Success of ESOMAR Congress 2024: Insights, Awards, and Sustainable Practices
2 min readCelebrate the ESOMAR Congress 2024 in Athens, where over 1,000 delegates enjoyed 135+ speakers and the Research Effectiveness Awards.
"Understanding consumer behavior is an ever-evolving challenge. Consumers are dynamic, constantly evolving, and influenced by various factors, making tracking their path to purchase a multifaceted process."
Our discussion revolves around the opportunities, advancements, challenges and threats that AI presents to the market research industry and how it impacts the efficiency and efficacy of insights, both positively and negatively.
The State of the Insights Industry
6 min readInsight250 recently commissioned a study of insight experts and innovators, asking them a series of questions about where they currently see the state of insights in terms of technology, personnel, expertise, and impact and where they predict it will go.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The Growing Impact of Women
13 min readThis edition features Sharmila Das, Chairwoman of Purple Audacity, discussing her observations, based on 40 years of experience as an Insights and Strategy professional, on the evolving roles and challenges of women in India and across the globe.
A Welcome note to the ESOMAR Congress 2024
The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.
Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.
Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.
What I Know Now... Lucy Davison
11 min readEvery month Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and their industry. This Month we've got Lucy Davison - Founder of Keen as Mustard Marketing, MRS Fellow and former ESOMAR council member.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
This edition features James Endersby, CEO of Opinium, Chair of the UK’s Market Research Society (MRS), Founder of Significant Insights and pioneer of the Global 30 Under 30 awards.
Emmie Heath considers the appeal of small towns when contemplating a move. Understand why they offer unique benefits like cost savings and a more relaxed pace of life.
Felicity Terry set off to MAD//FEST to gather feedback from customers and clients. With nearly 12,000 attendees comprised of brands, competitors, and marketing partners, it was an ideal sample size and demographic—a giant focus group!
What I Know Now… Jane Fost CBE
9 min readEach month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.
The more things change, the more they stay the same