Recent Articles

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.

Challenges for insight generation come from within

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.

This edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.

Climate Asia: World's largest study on people's climate change experiences

Climate Asia: World's largest study on people's climate change experiences

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.

Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.