Recent Articles

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.

This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.

The US research software sector has been flourishing over the years. But do you wonder which segments within this sector are pulling the heavy load? Read on to find out!

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.

This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.

Exploring the Roadblocks to Reliable Insights and Actionable Data

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

As 2024 ends, experts from WIN highlight challenges like integrating AI and supporting employee well-being, emphasizing lessons learned for the future.

Digital data analytics dominates the research software sector in Europe, but what about the other segments?

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

This edition features Richard Colwell, CEO of Red C Research & Marketing, which supports blue-chip brands with insights. He is also ESOMAR’s Country Representative for Ireland and Executive Vice President of the Worldwide Independent Network (WIN).

Market and opinion research provides a snapshot of current conditions. In today's VUCA world—volatile, uncertain, complex, and ambiguous—decision-makers need data that informs both the present and the future.

Knowing your customers is key to growth. Interview a few to create personas that reflect their needs. Use these to refine strategies and products.

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.

Winners of the 2024 Insight250 were announced this past September - you can see the full list of Winners at Insight250.com. This edition features Stephan Gans, Senior Vice President and Chief Consumer Insights & Analytics Officer for PepsiCo.

An insider’s perspective on the future of AI and its effects on the Self-serve Research Platforms segment and the insights industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?