Recent Articles

This edition features Sharmila Das, Chairwoman of Purple Audacity, discussing her observations, based on 40 years of experience as an Insights and Strategy professional, on the evolving roles and challenges of women in India and across the globe.

A Welcome note to the ESOMAR Congress 2024

The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.

Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.

Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.

Every month Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and their industry. This Month we've got Lucy Davison - Founder of Keen as Mustard Marketing, MRS Fellow and former ESOMAR council member.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This edition features James Endersby, CEO of Opinium, Chair of the UK’s Market Research Society (MRS), Founder of Significant Insights and pioneer of the Global 30 Under 30 awards.

Emmie Heath considers the appeal of small towns when contemplating a move. Understand why they offer unique benefits like cost savings and a more relaxed pace of life.

Felicity Terry set off to MAD//FEST to gather feedback from customers and clients. With nearly 12,000 attendees comprised of brands, competitors, and marketing partners, it was an ideal sample size and demographic—a giant focus group!

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The more things change, the more they stay the same

In today's world, businesses worldwide are recognizing the importance of adopting sustainable practices for the planet and their benefit.

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

During Isabelle's career, she has seen the industry shift from focusing solely on "consumer insights" to exploring "human truths". This reflects a growing understanding that we need to view people as complete human beings, not just as consumers.

António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland

Sophia Mobbs unfolds what brands miss when they don’t look beyond men and women.

Does your year of birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.