Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

4 November 2024

An insider’s perspective on the impact of the issue on the Sample Panel Providers segment and the insights industry.


30 October 2024

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


29 October 2024

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.


28 October 2024

De Beers needs a method to process vast data from millions of transactions and about 1,000 retailers in the complex jewelry industry to drive growth and improve efficiency.


24 October 2024

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency


23 October 2024

Jooble has transformed from a small startup into a leading global job search engine. Click here to learn how it has become a successful company.


22 October 2024

“Insights on the Brink” by Brett Townsend and Tim Hoskins encourages insights professionals to transform their work into revenue-generating assets, emphasizing the necessary shifts in mindset, organization, and skills to drive real business impact.


22 October 2024

An insider’s perspective of this integral segment of the insights industry


17 October 2024

Changing customers’ behaviour is notoriously difficult to do. However, incorporating academic behaviour change models like the COM-B model into primary, as well as secondary market research can help immensely.


17 October 2024

Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.


16 October 2024

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.


10 October 2024

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.


7 October 2024

The Nature of Insights is an article series that explores the forces that shape our work and industry.


7 October 2024

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.


3 October 2024

The rapid advancements that allowed Artificial Intelligence (AI) to become commonplace over the past couple of years shook the insights industry to its core and allowed for a discussion that has raged on without signs of abatement.


1 October 2024

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


27 September 2024

Ad-hoc market research involves customized, one-time studies with specific objectives and personalized methodologies. We evaluated ChatGPT's performance in this type of research.


23 September 2024
in General

Balancing customer focus with competitive awareness is crucial for business success, leveraging insights to create category-dominating products and services. Here’s how you can find the right balance.


23 September 2024

Knowing when to use behavioural science is not always easy. This article summarises three prime opportunities for your organisation.


17 September 2024
in General

The fourth annual global award features leaders driving innovation across consumer insights, market research, and data-driven marketing.

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