Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

17 November 2023

Jairus Lofton discusses how insights are driving customer understanding and menu strategies to build affinity and loyalty in order to maintain McDonald's as a market leader.


15 November 2023

The Data Analytics sector continues to propel the insights industry in Europe.


14 November 2023
in General

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture.


10 November 2023

With industry's growth on the rise, some countries are struggling to keep pace.


8 November 2023
in General

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?


6 November 2023

Discover the importance of embracing AI in a rapidly evolving industry and the benefits of incorporating colour theory from the beginning of your product development process.


6 November 2023

AI is fast becoming a driving force in the market research and insights industry.


2 November 2023

Unlocking AI's true potential while protecting the industry.


31 October 2023

Maria Bruder, a Senior Researcher with the BBC World Service, discussed a groundbreaking research project aiming to bridge the gender gap in news consumption.


27 October 2023

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.


27 October 2023
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


26 October 2023
in General

Companies using behavioural science outperform peers by 85% in sales growth and 25% in gross margin. This article describes a critical way in which behavioural science boosts research agency growth: by reducing opportunity costs.


25 October 2023

In this podcast we delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.


25 October 2023

The entire presentation from Congress 2023, discusses the necessary skills we humans will need to consider to stay competitive in the evolving technological future.


23 October 2023

In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.


23 October 2023

In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work.


18 October 2023
in General

It seems as if researchers have come to a consensus on the “right” amount of confidence to have in all studies and for all business questions: 95%.


17 October 2023
in General

In the latest episode of ESOMAR's Talking Insights podcast, the ESOMAR Intelligence Unit unveils the Global Insights Overview, providing key insights for market research professionals.


17 October 2023

To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.


16 October 2023
in General

What is synthetic data, how can we use it, and what are the risks?

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