Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

16 January

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.


15 January
in General

Eight “dummy” projects to describe the pricing mechanism within the Market Research Industry.


12 January

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.


10 January
in General

ESOMAR’s Global Users & Buyers of Insights 2023 report shows that around half of all projects (48%) are conducted internally, with signs hinting at a preference for simpler, likely cheaper projects being chosen for internalisation.


9 January

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?


8 January
in General

Uncover challenges, complexities, and innovative solutions in measuring attention.


8 January
in General

Explore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."


8 January

GPT-4 equals the performance of the top specialized ABSA (Aspect Based Sentiment Analysis) models that have been developed until this year, while learning from just six examples. GPT-3.5, when fine-tuned, achieves the highest accuracy currently known.


5 January
in General

Discover how to maximize opportunities for your brand in 2024 and beyond with Simon Bailey, Senior Partner at Kantar.


5 January
in General

Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.


5 January
in General

In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements


5 January
in General

Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.


5 January
in General

Explore the rich tapestry of South Africa's history with Fathima Paruk from Woolworths Foods.


5 January
in General

ESOMAR Executive Committee Corrine Moy and Tom De Ruyck discuss the value of becoming a member of ESOMAR and the future that the association holds for its members and the Insights Industry.


5 January
in General

Learn about the upcoming events and partnerships that ESOMAR is engaging in, including TMRE, Online Career Fairs, and collaborations with Wire and the University of Georgia, hosted by Jean-Marc Léger, Bob Birdsell, and Marie Melsheimer.


5 January
in General

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!


5 January
in General

SimilarWeb, the official measure of the digital world, goes beyond surveys.


5 January
in General

Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning with Tarek Reslan, Growth Marketing Expert & Trainer at Growth Tribe.


5 January
in General

Join Greg Matheson, CEO of iResTech, as he delves into the disruptive yet beneficial role of AI in combating fraud in the industry and how dtect can solve these issues for cleaner, better survey results.


5 January
in General

Discover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.

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