Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

12 June
in General

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.


10 June

Does your year of your birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.


5 June
in General

Vinay and Crispin Beale present a deep discussion on the expanding impact of insights on the relationship between consumers, products, and brands and how technology advancements are elevating the role of market research.


29 May
in General

Monica discusses her perspective on how research and insights impact the consumer packaged goods industry with both products and consumers and specifically how market research is evolving to help food and beverage brands align with the needs of consumers.


29 May
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


21 May

Winners of ESOMAR's Research Got Talent competition write about their project, in partnership with the YMCA Centre for Immigrant Programs, where they investigated the key employment challenges faced by newcomers to Canada.


20 May

ESOMAR's Research Got Talent winners were invited to write an article about the research they presented. This piece covers developing trust for social change, with a focus on the authors' home country of Peru.


20 May
in General

Part of our article series from the winners of ESOMAR's Research Got Talent competition, this piece shares best practices a public opinion research project should have to be a crucial part in policy-making.


15 May
in General

ESOMAR National Representatives from Norway and Denmark give a personal account of their journey to Bogotà for the ESOMAR LATAM 2024 Conference


8 May

Exploring this transition, accelerated by Google’s cookie apocalypse announcement, which pushed the biggest brands to focus more on collecting first-party data.


7 May

To effectively gather insights from Generation Z, researchers must embrace innovative methodologies and nuanced approaches that reflect the diverse perspectives and behaviors of this unique cohort.


4 May

Neuromarketing offers FMCG brands invaluable insights into consumer behavior, enabling them to optimize packaging, colors, and ads to profoundly connect with their target audience and stand out in a saturated market.


1 May
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


23 April

The insights function has shifted, with nearly half of research projects now conducted internally. In Latin America, businesses grapple with effectively leveraging AI for insights generation, underscoring the growing importance of partnerships.


16 April
in General

No place brings together knowledge, talent, laughter and celebration like the ESOMAR LATAM Conference


10 April

Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.


10 April

Gamification in the market research industry holds promise for enhancing data quality and increasing engagement by transforming panelists into players, drawing inspiration from the success of the mobile gaming sector.


10 April
in General

El entorno enérgico que caracteriza el evento de ESOMAR en Latinoamérica enfatiza el poder transformador de la investigacion de mercado, subrayando la crucial importancia de involucrar a las nuevas generaciones y de abogar por una sociedad igualitaria.


2 April
in General

Synthetic data is starting to gather momentum in the insight industry. Creating and using synthetic data isn’t just a response to the increasing scarcity of real-world data. It is, in fact, a strategic tool designed to bridge significant data gaps.


26 March
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

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