Recent Articles

Every 14 October, the global community celebrates World Standards Day, honouring the frameworks that make collaboration possible.

The battery pack market is rapidly growing, with predictions of surpassing USD 472 billion by 2034. This growth is driven by several intersecting factors

In pursuit of market share and brand longevity, brand owners focus on tracking awareness, consideration, and usage. True sustainable growth, however, depends on understanding what draws consumers to your category, known as Category Entry Points (CEPs).

Our Human-in-the-Loop approach is simple: AI for repetitive tasks; Humans for insights; and evidence for every claim. Read our POV.

Generative AI is changing how consumers find information, but its inaccuracies and potential for harmful advice make it a risky source of guidance.

Is your insight practice is truly ready to work with AI? Find out what you need to do to get there. Read about it in our latest blog.

The fifth annual Insight250 awards are set to be revealed on Tuesday, October 21 at 3pm CEST with a special online announcement

The Insight Leader’s Playbook also offers a set of less obvious lessons. These aren’t listed in the table of contents, but they are crucial for putting the book’s advice into practice.

Hacking the Human Mind is Richard Shotton’s third book. It looks at 17 of the world’s best brands behavioural science secrets.

Insight Leaders are more likely to develop a playbook if they know the best practices and how it can help them succeed. Fortunately, best practice for insight success is James and the Insight Management Academy’s remit.

Research in the Age of Intelligence depends on context. Without it, we gain only insights; with it, research becomes actionable intelligence.

Growth comes from innovation—not flashy tools, but consistent rhythms, smart risks, and cultural shifts that keep small and mid-sized businesses relevant.

Consumers move quickly, with 64% expecting real-time responses from companies. Traditional feedback methods can’t keep up.

Researchers harnessed the power of insight through the careful design of studies, the development of qualitative methodologies, the crafting of thoughtful questionnaires, the assurance of robust sampling, and the validation of data quality.

At the ESOMAR Connect in California, we discussed thriving under pressure as well as valuable insights on leadership and resilience.

Google search data shaped the 2000s, but TikTok is the cultural oracle of today. While search reflects consumer demand, evolving behavior and data now influence businesses selling a variety of products.

A conversation with Tim Wragg, CEO of Human8, about turning insights into action.

B2B decision-making is seen as more rational than B2C, leading to less emphasis on behavioral science and psychological influences like gut feelings and instincts.

Consumers now demand authenticity and meaningful stories in advertising, not just diverse faces.

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.