Recent Articles

The UK insights sector alone generates £18.7 billion annually. Yet 83% of insights functions face budget pressures, and teams are being downsized at an accelerating rate. This paradox signals something structural, not cyclical.

When volume outpaces interpretation

In the modern insight ecosystem, organisations are drowning in data yet starving for certainty.

Discover the latest companies who have chosen to join the Esomar community as corporate members.

The growing need for transparency, documentation, and human oversight in AI-assisted research

The AI revolution threatens jobs, workflows, and research structure. Concerns about online panel quality fuel debate about their future. Research needs a guiding principle, and the ICC/Esomar Code is that North Star.

GLP-1 treatments are significantly impacting culture, transforming our views on food, wellness, socialising, and beauty. CMOs in this sector are likely discussing this daily, especially in the US.

To capture the evolving world of Artificial Intelligence (AI), Esomar launched a survey in October of last year to understand its usage and integration across organisations.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

In a world flooded with data and AI content, genuine cultural insight is harder to find. The article suggests researchers should explore the fringes of culture, where overlooked behaviors and niches can signal future growth.

Rising Demand for Energy-Efficient Heating Systems Drives Global Growth

Why I Deleted [name] App – A Loyal Customer’s Breaking Point

In this Esomar Global Prices Study 2025 article, expert Shinichi Hosokawa discusses the challenges of online qualitative projects and panel fatigue in the industry.

I've spent the last year having coffee with Heads of Insight.

A new archetype is emerging: the Performative Male — a man who appears emotionally aware, spiritually curious, and refined. He embraces wellness culture, flirt with feminist ideas, and displays personal growth, blending sensitivity with a curated image.

The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Esomar and Latin American Associations United in the Defence of Polling and Democracy

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side Insights professional on the realities of using insight to drive change in businesses.

What does “invisible bias” mean in AI‑assisted market research