Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

28 February
in General

Insight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.


27 February

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.


24 February
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


23 February

Supporting the highest levels of global enterprise complexity


22 February

And its implications for a multicultural community.


21 February

The challenges and benefits of data-driven storytelling in today’s business world


20 February

Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”


16 February

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


15 February

Why cooperation and negotiation are crucial to get the UK back on its feet


14 February
in General

Picking the Winners - perspectives from the Insight250 Judges (Part 2


13 February

The case for replacing occasions with context in your insights development.


9 February

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


7 February

Perspectives from the Insight250 Judges


6 February
in General

What can and can't tech do? Some may see stars and others Orion


Advertorial Series
3 February
in General

Introducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.


2 February

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software


1 February

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.


Insight250 jury

5 min read
31 January
in General

International Jury for the 2023 Insight250 Awards announced


30 January

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry


27 January
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

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