Recent Articles

Researchers harnessed the power of insight through the careful design of studies, the development of qualitative methodologies, the crafting of thoughtful questionnaires, the assurance of robust sampling, and the validation of data quality.

At the ESOMAR Connect in California, we discussed thriving under pressure as well as valuable insights on leadership and resilience.

Google search data shaped the 2000s, but TikTok is the cultural oracle of today. While search reflects consumer demand, evolving behavior and data now influence businesses selling a variety of products.

A conversation with Tim Wragg, CEO of Human8, about turning insights into action.

B2B decision-making is seen as more rational than B2C, leading to less emphasis on behavioral science and psychological influences like gut feelings and instincts.

Consumers now demand authenticity and meaningful stories in advertising, not just diverse faces.

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.

Floating power plants (FPPs) are gaining traction in the shifting global energy market, projected to exceed USD 8.6 billion by 2034, addressing electricity demand in land-constrained or unstable grid regions.

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

This is the final part of We Live Context’s Beyond the Algorithm series, created to help brand strategists decode the emotional drivers behind consumer behaviour in an AI-shaped world.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

With technology advancing at an incredible pace and the value of insights ever increasing, Crispin sat down with Insight250 Winner Carol Sue Haney, Head of Research & Data Science Engineering at Qualtrics.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.