Recent Articles

A New Era of Clean Energy Transformation

The market is projected to grow from about USD 289.6 billion in 2023 to roughly USD 578.2 billion by 2032, representing a compound annual growth rate of approximately 8.3%.

When departments drift into isolation, miscommunication becomes the default. Deadlines slip. Friction blooms. Collaboration stalls. But the problem isn’t the people — it’s the structure.

It is with deep sadness that we announce the passing of our dear colleague and friend Kathy Joe, whose 47-year journey with Esomar helped shape the global research community.

With technology advancing at an incredible pace and the value of insights ever increasing, I sat down with Insight250 Winner Mark Ursell.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

Study reveals how question design and cultural dynamics can massively inflate brand-awareness claims, urging more careful global research practices.

AI dominates market research discussions with promises of automation and speed, yet human experience language remains vital. The future isn’t choosing between humans or machines but blending AI's scale with human depth.

How AI is helping researchers move beyond traditional surveys and into hybrid, deeper designs

The $153 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2024?

Traditional expert networks and research panels help reach specific audiences, but for highly specialized profiles—like CRM admins or niche IT users—companies need custom recruitment, since these individuals aren’t part of standard panels.

Lessons from the Global Prices Study 2025

A US$ 153 billion insights industry – What has changed since 2023?

In healthcare, innovation often occurs in isolation. Clinicians, innovators, and patients push progress separately. Breakthroughs happen but are rarely aligned, and insights are gathered but seldom shared.

Discover the key takeaways from Esomar Congress Prague’s panel on investment strategy in uncertain times — exploring how AI, geopolitical shifts, and evolving client needs are reshaping the $147.5B data and insights industry.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

AB-InBev used the 2024 Olympics to launch Corona Cero, their non-alcoholic beer for celebration and connection, capturing a rare global brand spotlight — a campaign that went on to win this year's Esomar Global Qualitative Excellence Award

Insight Edge: Crafting Breakthroughs in a World of Information Overload by Vivek Banerji

For businesses in the market research, insights and data analytics sector that handle large amounts of data daily, navigating digital regulatory frameworks has become a constant challenge.

We carefully craft crisis communications, consulting legal to ensure correctness. Yet, behind the scenes, a different game unfolds—narratives where old rules of perfection no longer apply. The winner is now the most authentic, not necessarily the fastest.