Recent Articles

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary

The ICC/Esomar International Code on Market, Opinion and Social Research and Data Analytics has long served as the industry’s ethical compass.

Segmentation in wellness categories often assumes fixed identities. However, consumers are increasingly living in weekly rhythms. And this gap might be costing you the largest emerging segment.

This third article in the Road to Business Impact series examines how consultative capabilities enable insights teams to turn insight maturity into real business impact.

We’ve discussed simulations for insights over three years. People ask what simulations are, how they differ from synthetic data, and why it matters for better decisions. Let's clarify.

Personalization is vital for small business growth, helping brands stand out and connect with audiences personally. By customising digital experiences, businesses convert browsers into repeat customers and foster loyalty.

What 2026 taught us about cultural, economic and infrastructural barriers

It’s not new news that we humans love a bit of escapism and brands have been capitalising on that for decades.

Community-led outdoor groups are redefining nature beyond the traditional white, individualistic image. Research reveals structural, cultural, and emotional barriers that limit access, highlighting the need for more equitable outdoor spaces.

Discover the latest companies who have chosen to join the Esomar community as corporate members.

Why even data-driven organisations fall into false certainty – and how to detect the three hidden traps.

The energy transition is a global movement reshaping industries, policies, and investments. Advanced biofuels are promising, low-carbon alternatives from non-food biomass, waste, and feedstocks.

From the methods that matter to career paths to cuisine & culture

Crispin sat down with Insight250 Winner Caroline Florence, to discuss how GenAI offers more than just time-saving benefits and has the potential to become a true creative collaborator for data storytelling.

With data collection now available at the press of a button, it can feel like marketers are drowning in information but starving for insights.

In this excerpt from the Global Prices Study 2025, we discuss the future of F2F and CATI, rising operational costs, and responses to lower-cost technologies and innovations.

A New Era of Clean Energy Transformation

The market is projected to grow from about USD 289.6 billion in 2023 to roughly USD 578.2 billion by 2032, representing a compound annual growth rate of approximately 8.3%.

When departments drift into isolation, miscommunication becomes the default. Deadlines slip. Friction blooms. Collaboration stalls. But the problem isn’t the people — it’s the structure.

It is with deep sadness that we announce the passing of our dear colleague and friend Kathy Joe, whose 47-year journey with Esomar helped shape the global research community.