Recent Articles

A New Era of Clean Energy Transformation

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The insights industry has significantly improved its business impact over the past 15 years, according to GRBN’s Insights Maturity Study. This fourth article explores key drivers and strategies to strengthen consumer insights functions.

Fifteen years working across UX, CX, product, and market research teaches you something that no methodology course covers: the biggest threat to an insight leader's relevance is not a new tool. It is staying excellent at the wrong things.

It’s the third edition of Q&A-gency where Shape Insight’s Alex Holmes speaks with a leader within creative development and planning.

In a world of AI polish, messy becomes an act of resistance

Over the next four weeks, we’ll cover the WWT Charter’s principles, key tensions it addresses, why fundamentals matter in client–agency relationships, and its success stories.

Researchers face heavy data workloads but are slowed by manual analysis. AI could help, but concerns around privacy, bias, and integration make adoption challenging—so the focus is on where it can be used effectively and safely.

AI has already surpassed the “just a flawed chatbot” stage and is rapidly improving. With new benchmarks like GDPval showing it can perform professional-level work, the real question now is how quickly industries adapt to this shift.

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side Insights professional on the realities of using Insight to drive change in their business.

Insights from the 2024 Global Winners of Esomar's Research Got Talent

Disconnected tools are creating avoidable drag in modern research workflows

Organizations have unprecedented access to information with reports and dashboards arriving quickly, but this overload often makes decision-making harder for leaders.

This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.

Six graduate hires, six new AI roles and the new way of building insight

This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.

Despite Henry Ford’s century-old standard, the five-day workweek is finally facing a serious challenge. While most of society still adheres to the traditional model, successful UK trials have proven the 4-day workweek is viable without pay cuts.

This article is based on a talk delivered at the AEDEMOTV Media Research Conference held in Spain in March 2026.

In this article from Esomar’s Global Prices Study 2025, industry expert and the report’s sounding board member, Chee Ngai Ng, explains the benefits and challenges of low-incidence rate projects.

What Four Industries, 200,000 Conversations, and One Broken AI Prompt Revealed About Corporate Trust