Recent Articles

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

In the first part of this two part article we cover the core skills insight professionals should be showcasing to demonstrate that they are at the forefront of amplifying the quality of human thinking now needed to thrive in the AI era.

An insight without a chain of custody is not an asset; it is an allegation

In B2B software, forecasting adoption is one of the hardest jobs in product strategy. We compared the results of a human conjoint with five synthetic conjoint results. One of the tests came within a percentage point of real buyers’ choices.

Discover the latest companies who have chosen to join the Esomar community as corporate members.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

When companies prioritises profits over genuinely improving people's lives, they often promote unnecessary consumption, ultimately undermining consumer trust, product quality, meaningful progress, and long-term societal well-being

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

How people feel about Car Ownership and what the industry can learn

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

Brand and customer experience research must be integrated because true business performance is driven not by strong brand perceptions or high satisfaction scores alone, but by how well customer experiences deliver on the promises a brand makes.

In a typical online survey today, a large share of the responses collected never reach the analysis stage.

The Strategic Value of Not Knowing

The global transition toward sustainable energy is accelerating at an unprecedented pace, and solar energy storage has emerged as one of the most critical components of this transformation.

The Qualitative Researcher’s Authority in the Age of Simulated Futures

The Energy as a Service (EaaS) market is growing rapidly as businesses seek more efficient, flexible, and sustainable ways to manage energy consumption.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

We traded skilled judgment for algorithmic shortcuts. The industry calls it efficiency. I call it a slow-motion crisis.

Organizations can uncover hidden opportunities through structured innovation. Sustainable growth comes not from incremental improvements alone, but from actively exploring new business models and possibilities.

As AI shifts the customer journey from search to conversation, consumers are increasingly relying on intelligent systems to evaluate options, recommend brands, and support purchasing decisions.