Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

17 May

The ever-expanding role of data science in driving decisions and shaping strategies within organisations

16 May
in General

How has the pandemic reshaped the industry requiring us to reformulate its value points

Advertorial Series
13 May

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

12 May
in General

The sudden removal of human contact as we once knew it has thrown up barriers to doing meaningful, focused interaction.

11 May

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

10 May
in General

An assessment of how research strategies and tactics are evolving as markets become more complex and consumers become savvier.

6 May
in Opinions

Highlights of the IIEX conference in Austin, Texas

Advertorial Series
5 May

This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.

3 May
in General

Two leaders in the market research space with a strong technology focus

Advertorial Popular
2 May
in General

Insights tech is essential, but it’s not the point.

28 April
in Opinions

As valid today as they were in 1916

27 April
in General

Do people shop ethically when times are hard?

25 April
in General

How to solve the excessive complexity of the Insights profession?

22 April
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

21 April
in Opinions

(and it’s all down to the P-word)

20 April
in General

Do you always have to generate primary data to arrive at Qual insights?

14 April
in General

Fine Research have delivered 2460 support messages prepared by Latin America healthcare professionals to the Save The Children Humanitarian Response team

13 April
in General

We are always right!

12 April
in General

The growing importance of customer service and how it is evolving as consumers become increasingly savvy and markets become increasingly complex.

11 April

My hope for our research community is that we will unlock new insights and analytics to make the world a safer and healthier place for us all.

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